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Archive for the ‘Press’ CategoryAudiobrain Featured In Variety Music and Technology Issue!Friday, January 22nd, 2010
Audiobrain was given a special feature in Variety’s December Music and Technology Issue. In the article, Audrey Arbeeny discusses the rise of sonic branding and the increase in development of sound logos. To read the article on variety.com, go to: http://www.variety.com/article/VR1118012189.html?categoryid=2525&cs=1&query=audiobrain Audrey Arbeeny Wins Emmy Award for Beijing Olympics!Wednesday, August 12th, 2009
Along with the NBC Olympics Production Team, Audiobrain Owner and Executive Producer Audrey Arbeeny was awarded an Emmy Award in the category Outstanding Live Event Turnaround for NBC’s Broadcast of the Beijing Olympics. Audrey was Music Supervisor for the Networks of NBC and along with the entire Audiobrain team headed the music operations for the networks of NBC in both Beijing and New York. Thank you and congratulations to our colleagues at NBC for this once-in-a-lifetime, history-making broadcast experience! Audiobrain Featured in Post Magazine Sonic Branding ArticleMonday, June 1st, 2009From Article in Post Magazine June 1, 2009 SONIC BRANDINGRon DiCesare Sonic branding is on the rise. More and more companies are recognizing the value and power of audio. Even though the concept of audio identifiers is nothing new, there are countless new ways to harness the power of sonic branding. BUILDING A FOUNDATION New York City’s Audiobrain (www.audiobrain.com) is smart about what they do. Owner/ executive producer Audrey Arbeeny names Microsoft’s XBox 360, Virgin Mobile USA, IBM, McDonald’s and four Olympic broadcasts for NBC as recent projects. Audiobrain goes beyond short mnemonics and has a much broader approach. “Sound branding is the strategic development and deployment of a consistent voice and point of view of a brand,” she says. “We are there putting in the foundation of the house, sonically speaking. Everything else gets built on top of that.” On most projects, Audiobrain is involved in the sonic development very early on. “Most of our clients bring us in at the very beginning when the concept for the logo, or visual, or the product is being designed,” says Arbeeny. “We normally get brought in from the client or a branding firm or a design firm, so we are dealing with the corporate identity people and the brand managers directly. We work heavily on the strategy side, so if there is something strategically the sound needs to accomplish beyond creatively, we are looking to include that within our sound.” |
