Audiobrain just returned from Italy for the completion of the first phase of a long-term, multifaceted initiative with Holland America.  This project was two years in the making, and we thank our collaborators at HAL and look forward to Phase 2!  Check out the photos below, as well as a beautiful video about the launching of the Nieuw Amsterdam!

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Audiobrain, a proud sponsor of Brand ManageCamp, will again be creating a sonic branding initiative for the conference to be held in Las Vegas September 21-22.  Amongst this year’s speakers will be David Meerman Scott, the bestselling author of World Wide Rave.  Audiobrain worked with David to create a sonic branding initiative and theme for his brand, which will be heard at this great conference!

Click here for info on Audiobrain’s work with David.

Click here to register for the Brand ManageCamp 2010 conference.

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Audiobrain recently completed 12 new, branded assets to accompany GlaxoSmithKline’s Panadol brand’s event at the annual Go meeting held in London in mid-June.  Audiobrain has previously created the sonic branding strategy, sonic logo and global sonic branding guidelines for the Panadol brand, and we congratulate our longtime colleagues on a highly successful event!

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Highly esteemed author Kathryn Best has just released her latest design book: The Fundamentals of Design Management.  The Book emphasizes the interdisciplinary nature of design management, and as such is of relevance to those from a number of backgrounds: art and design, business, marketing or media.  Audiobrain’s Audrey Arbeeny authored the chapter on sonic branding in which she discusses the process, the role in interdisciplinary design, and how to integrate into the design equation.

The Fundamentals of Design Management can be purchased at any major book outlet including Amazon and Barnes and Noble.

Congratulations to Kathryn on an amazing, must-read book!

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Executive Producer Audrey Arbeeny was interviewed by Big Think for a discussion on Audiobrain’s pioneering work in the field of sonic branding.  The interview will be posted shortly.  Thanks to the folks at Big Think for recognizing Audiobrain as leaders in this field!

www.bigthink.com

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Audiobrain recently completed our retail branding for 1st Advantage Federal Credit Union.  This included an upgrade to the already popular “Radio 1A”, providing branded content to each of its branches.  This is a continuation of our sonic branding initiative that began in 2006.  We are currently working on 2 other sonic branding initiatives for 1st Advantage – Congrats on the new radio station!

On April 28, 2010, New York’s Interbrand was the location for the first annual Content Evolution conference.  Content Evolution is a collective of 34 organizations with top expertise in respective fields of experience and strategic design.  Audiobrain is a proud member of Content Evolution and represents the discipline of sonic branding.  All company members have been hand-chosen to be a part of this elite group, and we are very excited to participate in this initiative!  Check out the photos in our photo and blog areas!

www.contentevolution.net

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Audiobrain had a great time last night at the 50th Anniversary Party for our colleagues at Cherry Lane.  Held at Brooklyn Bowl, Williamsburg, the party featured many performances by Cherry Lane artists, including John Legend, Antigone Rising, Madi Diaz, moe. and Delta Spirit.  Food, cocktails, music and bowling – we had a blast and congrats to our longtime friends at Cherry Lane for this milestone!