Posts Tagged ‘audio’
Friday, July 10th, 2009
Audiobrain is involved in a long-term branding initiative for Brand ManageCamp since 2006, a highly innovative conference focusing on breaking the boundaries in branding. Thought leaders from around the world gathered in Denver October 2-4. In addition to a branded theme for the conference, Audiobrain also created day-part variations for uses such as alerts, session opens, breaks and executive walk-ons. Audiobrain also served as music supervisors and hand-selected on-brand music and brand-appropriates artists for the reception events on both nights!
As part of our ongoing sonic branding initiative with Brand ManageCamp, the speakers now have video introductions for this year’s conference, to be held in Las Vegas October 5-6, 2009. Audiobrain is a proud sponsor of Brand ManageCamp and composed the video bookends for the speaker profiles!
http://www.managecamp.com/bmc2009
Tags: arbeeny, audio, audiobrain, audrey, brand, branding, conference, lecture, manage camp, profiles, sonic, sound, speaker
Posted in Fun Stuff | No Comments »
Monday, June 15th, 2009
Audiobrain has begun working on a new initiative with Microsoft- Details to follow when available!
Tags: audio, branding, composition, design, id, identity, integrated, interactive, interface, microsoft, ms, sonic, sound
Posted in Projects | No Comments »
Monday, June 1st, 2009
From Article in Post Magazine June 1, 2009
SONIC BRANDING
Ron DiCesare
Sonic branding is on the rise. More and more companies are recognizing the value and power of audio. Even though the concept of audio identifiers is nothing new, there are countless new ways to harness the power of sonic branding.
BUILDING A FOUNDATION
New York City’s Audiobrain (www.audiobrain.com) is smart about what they do. Owner/ executive producer Audrey Arbeeny names Microsoft’s XBox 360, Virgin Mobile USA, IBM, McDonald’s and four Olympic broadcasts for NBC as recent projects.
Audiobrain goes beyond short mnemonics and has a much broader approach. “Sound branding is the strategic development and deployment of a consistent voice and point of view of a brand,” she says. “We are there putting in the foundation of the house, sonically speaking. Everything else gets built on top of that.” On most projects, Audiobrain is involved in the sonic development very early on. “Most of our clients bring us in at the very beginning when the concept for the logo, or visual, or the product is being designed,” says Arbeeny. “We normally get brought in from the client or a branding firm or a design firm, so we are dealing with the corporate identity people and the brand managers directly. We work heavily on the strategy side, so if there is something strategically the sound needs to accomplish beyond creatively, we are looking to include that within our sound.”
(more…)
Tags: article, audio, branding, id, identity, magazine, post, Press, review, sonic, sound
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Friday, May 1st, 2009
Following our successful interactive sonic branding guidelines for Panadol, Audiobrain has created the same for GlaxoSmithKline’s Global Denture Care Team. These guidelines serve as a blueprint for any teams throughout the world to understand the sonic landscape, tone, feel and components that create a unique, consistent and memorable brand experience with sound. Thanks GSK and GDC teams for your continued support and belief in sonic branding!
Tags: audio, branding, care, composition, denture, design, glaxo, glaxosmithkline, gsk, id, identity, kline, music, smith
Posted in Projects | No Comments »
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