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Posts Tagged ‘brand’Audiobrain Creates Sonic Branding Initiative for Design Management InstituteThursday, September 17th, 2009Audiobrain is involved in a sonic branding initiative for Design Management Institute (DMI), an esteemed organization that we have been longtime members and sponsors of. In 2008 we created branded music for the conference environments. In 2009, DMI rolled out its new visual identity and we created a sound logo and scored the brand video DMI : You Are Connected. DMI Sound Logo DMI “You Are Connected” Brand Video Audiobrain Takes On IBM Sonic Branding DutiesThursday, September 17th, 2009Audiobrain has been a longtime sonic branding partner with IBM, having completed 28 projects to date including product sonification, corporate videos, interactive, events, web, conferences and prototyping. Audiobrain’s role is to bring a consistency to the tone and feel across the brand globally. Choosing IBM: This is an excerpt from an internal brand positioning video that was met with overwhelming success. Routes to market: This is an excerpt from an interactive marketing educational tool. Brand ManageCamp adds Sonic Branding to Speaker Profiles!Friday, July 10th, 2009
Audiobrain is involved in a long-term branding initiative for Brand ManageCamp since 2006, a highly innovative conference focusing on breaking the boundaries in branding. Thought leaders from around the world gathered in Denver October 2-4. In addition to a branded theme for the conference, Audiobrain also created day-part variations for uses such as alerts, session opens, breaks and executive walk-ons. Audiobrain also served as music supervisors and hand-selected on-brand music and brand-appropriates artists for the reception events on both nights! As part of our ongoing sonic branding initiative with Brand ManageCamp, the speakers now have video introductions for this year’s conference, to be held in Las Vegas October 5-6, 2009. Audiobrain is a proud sponsor of Brand ManageCamp and composed the video bookends for the speaker profiles! Audiobrain and the World Wide Rave!Tuesday, March 24th, 2009
Brand Attributes:
Author David Meerman Scott sings praises of Audiobrain. We had the pleasure of working with David after he contacted us to compose him a theme song for his branded identities. David is a true jet-setter, traveling the globe spreading positive vibes of global marketplaces. David shows us how everyone is connected – even more closely than the famous ’six degrees of separation’ in many cases, we just have to wake up and see it! If you ever have the opportunity to see David speak live, seize the day! You will be inspired, we guarantee it. And don’t forget to listen to the music as he gets to and from the podium – you’ll be able to hear some wholly original Audiobrain music.
The Sound of The XBOX 360Tuesday, March 24th, 2009
Brand Attributes:
Audiobrain has a huge history of being a tech-savy, gaming audio developer as well as a pioneer in sound branding, and when two of our specialties collide in a single project – game audio and sound branding, we can’t help but smile! The XBOX 360 is a product that is branded as a living entity, and we had lots of creative energy to turn what most people see as a simple gaming console into a entire organic entertainment system. The sound logo of the XBOX 360 can be heard on every start-up and every video game advertisement – see if you can hear the organic, living elements in the sound. Microsoft was so pleased with our work for them they invited us back to do more sound upgrades on today’s latest 360 release. |
