Audiobrain, a proud sponsor of Brand ManageCamp, will again be creating a sonic branding initiative for the conference to be held in Las Vegas September 21-22. Amongst this year’s speakers will be David Meerman Scott, the bestselling author of World Wide Rave. Audiobrain worked with David to create a sonic branding initiative and theme for his brand, which will be heard at this great conference!
Click here for info on Audiobrain’s work with David.
Click here to register for the Brand ManageCamp 2010 conference.
On April 28, 2010, New York’s Interbrand was the location for the first annual Content Evolution conference. Content Evolution is a collective of 34 organizations with top expertise in respective fields of experience and strategic design. Audiobrain is a proud member of Content Evolution and represents the discipline of sonic branding. All company members have been hand-chosen to be a part of this elite group, and we are very excited to participate in this initiative! Check out the photos in our photo and blog areas!
Audiobrain has been a longtime sonic branding partner with IBM, having completed 28 projects to date including product sonification, corporate videos, interactive, events, web, conferences and prototyping. Audiobrain’s role is to bring a consistency to the tone and feel across the brand globally.
Choosing IBM: This is an excerpt from an internal brand positioning video that was met with overwhelming success.
Routes to market: This is an excerpt from an interactive marketing educational tool.
The newly formed United Football League (UFL) has selected Audiobrain as its sonic branding partner to launch the League this Fall. In addition to the sonic branding strategy, Audiobrain is composing the Official Anthem and network identity package for all in-show branded musical elements. We are excited to be part of this highly anticipated initiative!
Audiobrain is involved in a long-term branding initiative for Brand ManageCamp since 2006, a highly innovative conference focusing on breaking the boundaries in branding. Thought leaders from around the world gathered in Denver October 2-4. In addition to a branded theme for the conference, Audiobrain also created day-part variations for uses such as alerts, session opens, breaks and executive walk-ons. Audiobrain also served as music supervisors and hand-selected on-brand music and brand-appropriates artists for the reception events on both nights!
As part of our ongoing sonic branding initiative with Brand ManageCamp, the speakers now have video introductions for this year’s conference, to be held in Las Vegas October 5-6, 2009. Audiobrain is a proud sponsor of Brand ManageCamp and composed the video bookends for the speaker profiles!
Sonic branding is on the rise. More and more companies are recognizing the value and power of audio. Even though the concept of audio identifiers is nothing new, there are countless new ways to harness the power of sonic branding.
BUILDING A FOUNDATION
New York City’s Audiobrain (www.audiobrain.com) is smart about what they do. Owner/ executive producer Audrey Arbeeny names Microsoft’s XBox 360, Virgin Mobile USA, IBM, McDonald’s and four Olympic broadcasts for NBC as recent projects.
Audiobrain goes beyond short mnemonics and has a much broader approach. “Sound branding is the strategic development and deployment of a consistent voice and point of view of a brand,” she says. “We are there putting in the foundation of the house, sonically speaking. Everything else gets built on top of that.” On most projects, Audiobrain is involved in the sonic development very early on. “Most of our clients bring us in at the very beginning when the concept for the logo, or visual, or the product is being designed,” says Arbeeny. “We normally get brought in from the client or a branding firm or a design firm, so we are dealing with the corporate identity people and the brand managers directly. We work heavily on the strategy side, so if there is something strategically the sound needs to accomplish beyond creatively, we are looking to include that within our sound.” (more…)
Following our successful interactive sonic branding guidelines for Panadol, Audiobrain has created the same for GlaxoSmithKline’s Global Denture Care Team. These guidelines serve as a blueprint for any teams throughout the world to understand the sonic landscape, tone, feel and components that create a unique, consistent and memorable brand experience with sound. Thanks GSK and GDC teams for your continued support and belief in sonic branding!
*scroll ahead to 4:20 in the video to see Audiobrain in action if you are short on time.
Brand Attributes:
Bold
Social
Clear
Cool
Author David Meerman Scott sings praises of Audiobrain. We had the pleasure of working with David after he contacted us to compose him a theme song for his branded identities. David is a true jet-setter, traveling the globe spreading positive vibes of global marketplaces. David shows us how everyone is connected – even more closely than the famous ’six degrees of separation’ in many cases, we just have to wake up and see it!
If you ever have the opportunity to see David speak live, seize the day! You will be inspired, we guarantee it. And don’t forget to listen to the music as he gets to and from the podium – you’ll be able to hear some wholly original Audiobrain music.
Audiobrain's unique expertise in sonic branding, strategic planning, original composition by our six award-winning composers, sound design, editing, mastering, music licensing, coding, and high end implementation is unparalleled in our industry.
