Here is further leveraging of Audiobrain’s branded music for author David Meerman Scott!
Posts Tagged ‘branding’
5 Questions with David Meerman Scott
Thursday, September 17th, 2009Audiobrain Takes On IBM Sonic Branding Duties
Thursday, September 17th, 2009Audiobrain has been a longtime sonic branding partner with IBM, having completed 28 projects to date including product sonification, corporate videos, interactive, events, web, conferences and prototyping. Audiobrain’s role is to bring a consistency to the tone and feel across the brand globally.
Choosing IBM: This is an excerpt from an internal brand positioning video that was met with overwhelming success.
Routes to market: This is an excerpt from an interactive marketing educational tool.
UFL Selects Audiobrain for Sonic Branding of New Football League!
Thursday, July 30th, 2009
The newly formed United Football League (UFL) has selected Audiobrain as its sonic branding partner to launch the League this Fall. In addition to the sonic branding strategy, Audiobrain is composing the Official Anthem and network identity package for all in-show branded musical elements. We are excited to be part of this highly anticipated initiative!
Brand ManageCamp adds Sonic Branding to Speaker Profiles!
Friday, July 10th, 2009
Audiobrain is involved in a long-term branding initiative for Brand ManageCamp since 2006, a highly innovative conference focusing on breaking the boundaries in branding. Thought leaders from around the world gathered in Denver October 2-4. In addition to a branded theme for the conference, Audiobrain also created day-part variations for uses such as alerts, session opens, breaks and executive walk-ons. Audiobrain also served as music supervisors and hand-selected on-brand music and brand-appropriates artists for the reception events on both nights!
As part of our ongoing sonic branding initiative with Brand ManageCamp, the speakers now have video introductions for this year’s conference, to be held in Las Vegas October 5-6, 2009. Audiobrain is a proud sponsor of Brand ManageCamp and composed the video bookends for the speaker profiles!
Audiobrain begins new Project with Microsoft
Monday, June 15th, 2009Audiobrain has begun working on a new initiative with Microsoft- Details to follow when available!
Audiobrain Featured in Post Magazine Sonic Branding Article
Monday, June 1st, 2009From Article in Post Magazine June 1, 2009
SONIC BRANDING
Ron DiCesare
Sonic branding is on the rise. More and more companies are recognizing the value and power of audio. Even though the concept of audio identifiers is nothing new, there are countless new ways to harness the power of sonic branding.
BUILDING A FOUNDATION
New York City’s Audiobrain (www.audiobrain.com) is smart about what they do. Owner/ executive producer Audrey Arbeeny names Microsoft’s XBox 360, Virgin Mobile USA, IBM, McDonald’s and four Olympic broadcasts for NBC as recent projects.
Audiobrain goes beyond short mnemonics and has a much broader approach. “Sound branding is the strategic development and deployment of a consistent voice and point of view of a brand,” she says. “We are there putting in the foundation of the house, sonically speaking. Everything else gets built on top of that.” On most projects, Audiobrain is involved in the sonic development very early on. “Most of our clients bring us in at the very beginning when the concept for the logo, or visual, or the product is being designed,” says Arbeeny. “We normally get brought in from the client or a branding firm or a design firm, so we are dealing with the corporate identity people and the brand managers directly. We work heavily on the strategy side, so if there is something strategically the sound needs to accomplish beyond creatively, we are looking to include that within our sound.”
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Audiobrain Creates Interactive Sonic Branding Guidelines for GSK Offering
Friday, May 1st, 2009
Following our successful interactive sonic branding guidelines for Panadol, Audiobrain has created the same for GlaxoSmithKline’s Global Denture Care Team. These guidelines serve as a blueprint for any teams throughout the world to understand the sonic landscape, tone, feel and components that create a unique, consistent and memorable brand experience with sound. Thanks GSK and GDC teams for your continued support and belief in sonic branding!
Audiobrain and the World Wide Rave!
Tuesday, March 24th, 2009
*scroll ahead to 4:20 in the video to see Audiobrain in action if you are short on time.
Brand Attributes:
- Bold
- Social
- Clear
- Cool
Author David Meerman Scott sings praises of Audiobrain. We had the pleasure of working with David after he contacted us to compose him a theme song for his branded identities. David is a true jet-setter, traveling the globe spreading positive vibes of global marketplaces. David shows us how everyone is connected – even more closely than the famous ’six degrees of separation’ in many cases, we just have to wake up and see it!
If you ever have the opportunity to see David speak live, seize the day! You will be inspired, we guarantee it. And don’t forget to listen to the music as he gets to and from the podium – you’ll be able to hear some wholly original Audiobrain music.
The Theme for Major League Soccer
Tuesday, March 24th, 2009All of us here at Audiobrain are huge sports fans, and when we had the chance to create a national anthemic theme for Major League Soccer we were very excited. Now, every time you witness a professional soccer game, you’ll get pumped up by the music as the players enter the field – just know that it came from us!
This theme is now everywhere from Rhapsody, to iTunes, to eMusic. Just so you can fully appreciate how universal this piece of music is, here are some examples of our theme in action:
A short Documentary on the Theme and what is means for the entire League:
Brand Attributes:
- Elegant
- Traditional
- American
- Optimistic
- Gladiator/Warrior
- Sophisticated – on par with other world soccer leagues
The Sound of The XBOX 360
Tuesday, March 24th, 2009
Brand Attributes:
- Futuristic and Modern
- Aspirational
- Optimistic
- Technological with a Human, Organic Quality
- Multilayered and Dimensional
- Social
Audiobrain has a huge history of being a tech-savy, gaming audio developer as well as a pioneer in sound branding, and when two of our specialties collide in a single project – game audio and sound branding, we can’t help but smile!
The XBOX 360 is a product that is branded as a living entity, and we had lots of creative energy to turn what most people see as a simple gaming console into a entire organic entertainment system. The sound logo of the XBOX 360 can be heard on every start-up and every video game advertisement – see if you can hear the organic, living elements in the sound. Microsoft was so pleased with our work for them they invited us back to do more sound upgrades on today’s latest 360 release.