Posts Tagged ‘branding’
Tuesday, March 24th, 2009
All of us here at Audiobrain are huge sports fans, and when we had the chance to create a national anthemic theme for Major League Soccer we were very excited. Now, every time you witness a professional soccer game, you’ll get pumped up by the music as the players enter the field – just know that it came from us!
This theme is now everywhere from Rhapsody, to iTunes, to eMusic. Just so you can fully appreciate how universal this piece of music is, here are some examples of our theme in action:
A short Documentary on the Theme and what is means for the entire League:
Brand Attributes:
- Elegant
- Traditional
- American
- Optimistic
- Gladiator/Warrior
- Sophisticated – on par with other world soccer leagues
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Tags: anthem, beijing, branding, choral, football, MLS, music, orchestra, original, prague, rock, soccer, sonic, sound, sports, theme
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Tuesday, March 24th, 2009
Brand Attributes:
- Futuristic and Modern
- Aspirational
- Optimistic
- Technological with a Human, Organic Quality
- Multilayered and Dimensional
- Social
Audiobrain has a huge history of being a tech-savy, gaming audio developer as well as a pioneer in sound branding, and when two of our specialties collide in a single project – game audio and sound branding, we can’t help but smile!
The XBOX 360 is a product that is branded as a living entity, and we had lots of creative energy to turn what most people see as a simple gaming console into a entire organic entertainment system. The sound logo of the XBOX 360 can be heard on every start-up and every video game advertisement – see if you can hear the organic, living elements in the sound. Microsoft was so pleased with our work for them they invited us back to do more sound upgrades on today’s latest 360 release.
Tags: 360, brand, branding, breath, console, gaming, id, identity, interactive, logo, microsoft, sonic, sound, startup, xbox
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Monday, February 23rd, 2009
Audiobrain’s Virgin Mobile USA Sound Logo and Ringtones are in Stores Across the US!
Thanks to our friends at Virgin Mobile for stopping by and bringing us a Virgin Mobile ‘Shuttle’ cell phone, fully equipped with the start up sound and ringtones created by Audiobrain! The sounds have launched in all the new phones, so those of you who want a fun, cool great-sounding cell phone, you know who to go to!
Brand Attributes:
- Bold
- Authentic
- Clever
- Vibrant
Tags: audiobrain, branding, id, identity, mobile, music, phone, ringtones, sonic, sound, telecom, telecommunications, usa, virgin, vmu
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