Brand Attributes:
- Futuristic and Modern
- Aspirational
- Optimistic
- Technological with a Human, Organic Quality
- Multilayered and Dimensional
- Social
Audiobrain has a huge history of being a tech-savy, gaming audio developer as well as a pioneer in sound branding, and when two of our specialties collide in a single project – game audio and sound branding, we can’t help but smile!
The XBOX 360 is a product that is branded as a living entity, and we had lots of creative energy to turn what most people see as a simple gaming console into a entire organic entertainment system. The sound logo of the XBOX 360 can be heard on every start-up and every video game advertisement – see if you can hear the organic, living elements in the sound. Microsoft was so pleased with our work for them they invited us back to do more sound upgrades on today’s latest 360 release.