Posts Tagged ‘design’
Saturday, July 3rd, 2010
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Highly esteemed author Kathryn Best has just released her latest design book: The Fundamentals of Design Management. The Book emphasizes the interdisciplinary nature of design management, and as such is of relevance to those from a number of backgrounds: art and design, business, marketing or media. Audiobrain’s Audrey Arbeeny authored the chapter on sonic branding in which she discusses the process, the role in interdisciplinary design, and how to integrate into the design equation.
The Fundamentals of Design Management can be purchased at any major book outlet including Amazon and Barnes and Noble.
Congratulations to Kathryn on an amazing, must-read book!
Tags: 2010, audiobrain, design, Sonic Branding
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Wednesday, April 28th, 2010
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Audiobrain recently completed our sonic branding work for Scholastic’s Read 180, its top-rated, interactive, server-based reading intervention educational tool. Our work involved music, sound design and effects, as well as strategy/hierarchy of sounds and their relationship in a learning environment. For more on Read 180, click here.
Tags: 2010, audiobrain, design, Scholastic, theme
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Sunday, April 18th, 2010
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Owner/Executive Producer Audrey Arbeeny was selected by the Design Management Institute to author an article for their Fall, 2009 (Volume 20/Number 4) DMI Review. The issue: Brand: Developing a Holistic Consumer Experience features the article in which Audrey chronicles the Audiobrain process, emphasizes the importance of sonic branding, and presents a case study on Audiobrain’s work for Microsoft’s Xbox 360. To order the issue, please visit DMI’s website here.
Tags: 2010, audiobrain, audrey arbeeny, design, microsoft, Sonic Branding
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Thursday, September 17th, 2009
Tags: audiobrain, brand, conference, design, dmi, environments, identity, institute, logo, management, score, Sonic Branding, sound, sound branding, video, visual
Posted in Projects | No Comments »
Monday, June 15th, 2009
Audiobrain has begun working on a new initiative with Microsoft- Details to follow when available!
Tags: audio, branding, composition, design, id, identity, integrated, interactive, interface, microsoft, ms, sonic, sound
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Friday, May 1st, 2009
Following our successful interactive sonic branding guidelines for Panadol, Audiobrain has created the same for GlaxoSmithKline’s Global Denture Care Team. These guidelines serve as a blueprint for any teams throughout the world to understand the sonic landscape, tone, feel and components that create a unique, consistent and memorable brand experience with sound. Thanks GSK and GDC teams for your continued support and belief in sonic branding!
Tags: audio, branding, care, composition, denture, design, glaxo, glaxosmithkline, gsk, id, identity, kline, music, smith
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