Audiobrain » design

Audiobrain Contributes to Top European Design Book!

Audiobrain — Sat, 03 Jul 2010 15:24:51 +0000

Highly esteemed author Kathryn Best has just released her latest design book: The Fundamentals of Design Management. The Book emphasizes the interdisciplinary nature of design management, and as such is of relevance to those from a number of backgrounds: art and design, business, marketing or media. Audiobrain’s Audrey Arbeeny authored the chapter on sonic branding in which she discusses the process, the role in interdisciplinary design, and how to integrate into the design equation.

The Fundamentals of Design Management can be purchased at any major book outlet including Amazon and Barnes and Noble.

Congratulations to Kathryn on an amazing, must-read book!

Audiobrain Completes Read 180 for Scholastic!

Audiobrain — Wed, 28 Apr 2010 15:23:56 +0000

Audiobrain recently completed our sonic branding work for Scholastic’s Read 180, its top-rated, interactive, server-based reading intervention educational tool. Our work involved music, sound design and effects, as well as strategy/hierarchy of sounds and their relationship in a learning environment. For more on Read 180, click here.

Audrey Arbeeny Published in DMI Fall Review!

Audiobrain — Sun, 18 Apr 2010 15:23:18 +0000

Owner/Executive Producer Audrey Arbeeny was selected by the Design Management Institute to author an article for their Fall, 2009 (Volume 20/Number 4) DMI Review. The issue: Brand: Developing a Holistic Consumer Experience features the article in which Audrey chronicles the Audiobrain process, emphasizes the importance of sonic branding, and presents a case study on Audiobrain’s work for Microsoft’s Xbox 360. To order the issue, please visit DMI’s website here.

Audiobrain Creates Sonic Branding Initiative for Design Management Institute

Audiobrain — Thu, 17 Sep 2009 07:57:50 +0000

Audiobrain is involved in a sonic branding initiative for Design Management Institute (DMI), an esteemed organization that we have been longtime members and sponsors of. In 2008 we created branded music for the conference environments. In 2009, DMI rolled out its new visual identity and we created a sound logo and scored the brand video DMI : You Are Connected.

DMI Sound Logo

DMI “You Are Connected” Brand Video

Audiobrain begins new Project with Microsoft

Audiobrain — Mon, 15 Jun 2009 08:34:54 +0000

Audiobrain has begun working on a new initiative with Microsoft- Details to follow when available!

Audiobrain Creates Interactive Sonic Branding Guidelines for GSK Offering

Audiobrain — Fri, 01 May 2009 08:24:37 +0000

Following our successful interactive sonic branding guidelines for Panadol, Audiobrain has created the same for GlaxoSmithKline’s Global Denture Care Team. These guidelines serve as a blueprint for any teams throughout the world to understand the sonic landscape, tone, feel and components that create a unique, consistent and memorable brand experience with sound. Thanks GSK and GDC teams for your continued support and belief in sonic branding!