Audiobrain is in the process of developing a sonic branding network identity for a top cable network. We will provide details of this exciting initiative when the initiative airs to the public.
Posts Tagged ‘identity’
Audiobrain Signs Network Identity Package for Large Cable Network!
Saturday, July 10th, 2010Audiobrain Creates Sonic Branding Initiative for Design Management Institute
Thursday, September 17th, 2009Audiobrain is involved in a sonic branding initiative for Design Management Institute (DMI), an esteemed organization that we have been longtime members and sponsors of. In 2008 we created branded music for the conference environments. In 2009, DMI rolled out its new visual identity and we created a sound logo and scored the brand video DMI : You Are Connected.
DMI Sound Logo
DMI “You Are Connected” Brand Video
UFL Selects Audiobrain for Sonic Branding of New Football League!
Thursday, July 30th, 2009
The newly formed United Football League (UFL) has selected Audiobrain as its sonic branding partner to launch the League this Fall. In addition to the sonic branding strategy, Audiobrain is composing the Official Anthem and network identity package for all in-show branded musical elements. We are excited to be part of this highly anticipated initiative!
Audiobrain begins new Project with Microsoft
Monday, June 15th, 2009Audiobrain has begun working on a new initiative with Microsoft- Details to follow when available!
Audiobrain Featured in Post Magazine Sonic Branding Article
Monday, June 1st, 2009From Article in Post Magazine June 1, 2009
SONIC BRANDING
Ron DiCesare
Sonic branding is on the rise. More and more companies are recognizing the value and power of audio. Even though the concept of audio identifiers is nothing new, there are countless new ways to harness the power of sonic branding.
BUILDING A FOUNDATION
New York City’s Audiobrain (www.audiobrain.com) is smart about what they do. Owner/ executive producer Audrey Arbeeny names Microsoft’s XBox 360, Virgin Mobile USA, IBM, McDonald’s and four Olympic broadcasts for NBC as recent projects.
Audiobrain goes beyond short mnemonics and has a much broader approach. “Sound branding is the strategic development and deployment of a consistent voice and point of view of a brand,” she says. “We are there putting in the foundation of the house, sonically speaking. Everything else gets built on top of that.” On most projects, Audiobrain is involved in the sonic development very early on. “Most of our clients bring us in at the very beginning when the concept for the logo, or visual, or the product is being designed,” says Arbeeny. “We normally get brought in from the client or a branding firm or a design firm, so we are dealing with the corporate identity people and the brand managers directly. We work heavily on the strategy side, so if there is something strategically the sound needs to accomplish beyond creatively, we are looking to include that within our sound.”
(more…)
Audiobrain Creates Interactive Sonic Branding Guidelines for GSK Offering
Friday, May 1st, 2009
Following our successful interactive sonic branding guidelines for Panadol, Audiobrain has created the same for GlaxoSmithKline’s Global Denture Care Team. These guidelines serve as a blueprint for any teams throughout the world to understand the sonic landscape, tone, feel and components that create a unique, consistent and memorable brand experience with sound. Thanks GSK and GDC teams for your continued support and belief in sonic branding!
The Sound of The XBOX 360
Tuesday, March 24th, 2009
Brand Attributes:
- Futuristic and Modern
- Aspirational
- Optimistic
- Technological with a Human, Organic Quality
- Multilayered and Dimensional
- Social
Audiobrain has a huge history of being a tech-savy, gaming audio developer as well as a pioneer in sound branding, and when two of our specialties collide in a single project – game audio and sound branding, we can’t help but smile!
The XBOX 360 is a product that is branded as a living entity, and we had lots of creative energy to turn what most people see as a simple gaming console into a entire organic entertainment system. The sound logo of the XBOX 360 can be heard on every start-up and every video game advertisement – see if you can hear the organic, living elements in the sound. Microsoft was so pleased with our work for them they invited us back to do more sound upgrades on today’s latest 360 release.
Our Sound Logo for Virgin Mobile
Monday, February 23rd, 2009
Audiobrain’s Virgin Mobile USA Sound Logo and Ringtones are in Stores Across the US!
Thanks to our friends at Virgin Mobile for stopping by and bringing us a Virgin Mobile ‘Shuttle’ cell phone, fully equipped with the start up sound and ringtones created by Audiobrain! The sounds have launched in all the new phones, so those of you who want a fun, cool great-sounding cell phone, you know who to go to!
Brand Attributes:
- Bold
- Authentic
- Clever
- Vibrant