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Posts Tagged ‘interactive’Audiobrain Takes On IBM Sonic Branding DutiesThursday, September 17th, 2009Audiobrain has been a longtime sonic branding partner with IBM, having completed 28 projects to date including product sonification, corporate videos, interactive, events, web, conferences and prototyping. Audiobrain’s role is to bring a consistency to the tone and feel across the brand globally. Choosing IBM: This is an excerpt from an internal brand positioning video that was met with overwhelming success. Routes to market: This is an excerpt from an interactive marketing educational tool. Audiobrain begins new Project with MicrosoftMonday, June 15th, 2009Audiobrain has begun working on a new initiative with Microsoft- Details to follow when available! The Sound of The XBOX 360Tuesday, March 24th, 2009
Brand Attributes:
Audiobrain has a huge history of being a tech-savy, gaming audio developer as well as a pioneer in sound branding, and when two of our specialties collide in a single project – game audio and sound branding, we can’t help but smile! The XBOX 360 is a product that is branded as a living entity, and we had lots of creative energy to turn what most people see as a simple gaming console into a entire organic entertainment system. The sound logo of the XBOX 360 can be heard on every start-up and every video game advertisement – see if you can hear the organic, living elements in the sound. Microsoft was so pleased with our work for them they invited us back to do more sound upgrades on today’s latest 360 release. |
