As part of a long-term sonic branding initiative, “Processional Anthem-The Official MLS Theme”, was composed specifically for Major League Soccer by Audiobrain and recorded with an 80 piece orchestra in Prague in 2007. The anthem, which has been played at every game since its debut at the start of the season to overwhelming critical acclaim.

The historic branded theme song is the cornerstone of a long-term sound branding initiative, which in addition to the athlete’s procession, consists of a television sound signature, rock versions, promos and future initiatives for other MLS touchpoints.

“We wanted something that would stand the test of time, become iconic, with an emotional core and heartfelt sincerity, in the tradition of other great anthems throughout the world. But this is an American League, so we wanted to add elements that were in an American style, like our string homage to Aaron Copland at the end, or the counter melody in the middle with the trumpet. In the end, everyone was extremely happy and excited, and the feedback from the fans has been amazing”.

“Audiobrain was the prefect partner for the creation of the MLS Theme Song.  Their expertise on big events such as the Olympic Games plus their understanding of branding through music has been evident throughout the creative process”, says MLS Executive Producer Michael Cohen.

“We’re a young and growing league and, as we described to Audiobrain, we wanted to capture the feel of a young league looking out over a horizon of unlimited possibilities,” Deputy Commissioner Gazidis said. “I think this piece of music superbly captures the emotion we wanted.”

Audiobrain’s long-term sound branding initiative for MLS, which in addition to the Official MLS Theme Song and athlete’s procession, consists of a television sound signature, rock versions, promos, ringtones, iTunes and many other touchpoints. Hear them all here, as well as a behind the scenes look at the Prague recording session.

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