We are serving as Music Supervisors for our fifth Olympics Broadcast with NBC. We’ll try and keep you updated as the Olympics get underway! Also, remember to visit our gallery for pictures from Vancouver!
2.12.10
Opening Ceremonies!!! You can feel the change in the air today- the relaxed vibe has changed to excitement and high energy- a lot of activity. Saw the torch pass which was very exciting, and there seems to be a really good turnout of people despite the rain! Can’t wait for tonight!
2.11.10
Getting ready to showtime tomorrow and still a very nice, calm vibe going on- extremely busy, but people seem happy. The food here is surprisingly good, and we have way more than enough choices, our own free Starbucks, and way too many snacks and goodies. Our work area is very organized and convenient. Transferring info between the NY and Vancouver Music rooms has been really seamless, so we’re ready!
2.10.10
Today we decorated the Music Room with lots of posters: Kings of Leon, Coldplay, Radiohead, Lady Gaga, JayZ… We used to bring tens of thousands of cd’s with us and it made the room feel so musical- floor to ceiling CD’s- Now we bring our hard drives! So we wanted to created a vibe, and everyone says it feels great!
2.9.10
Word is out the Music Room is now open: Everyone is stopping by! A lot of people we’ve worked with before which makes things go so smoothly. A lot of training of the newcomers, and helping people get their musical thoughts together beforehand so we have an idea of what they may need down the road- exciting!
2.8.10
Finally arrived at the IBC! As “seasoned pros” at this by now, we’re prepared for a lot of activity: getting equipment set up, meeting people, making sure everything in the music room works, finding where everything is, and greeting old friends!
Energy is great here- people are relaxed and happy, and all seems in good order! Can’t believe it’s been a year and a half since we were all in Beijing!
2.7.10
Arrived after a very easy flight nonstop to Vancouver. The hotel is beautiful, and only a couple blocks from the International Broadcast Center where we work. We’re in downtown Vancouver which is great. A lot of people are spread out due to the outer venues like Whistler being further away.
Getting the New York team up and running- We a have a staffed Music Room at 30 Rock in New York, to back up the Vancouver efforts, as well as the Audiobrain Team on 22nd Street pitching in as well!
Today is the big day! The opening ceremonies for the 2010 Winter Olympics in Vancouver! As the Music Supervisors for the games, Audiobrain is already in top gear here in Vancouver and we’re excited to be a part of this special event with our NBC colleagues for the coming weeks. You’ll be hearing and seeing more from us as the games go on so stay tuned!
Audiobrain will once again serve as Music Supervisors for NBC’s Vancouver Olympics Broadcast, it was announced today. Audiobrain will be responsible for the management of the music systems as well as music support for the NBC Networks, nbcolympics.com and on-demand both onsite in Vancouver and at 30 Rock in New York. This is our fifth Olympics initiative with our amazing colleagues at NBC and we thank you for once again choosing us as your music team! The Vancouver Olympics are February 12-28, 2010. For more information please visit www.nbcolympics.com
The newly formed United Football League (UFL) has selected Audiobrain as its sonic branding partner to launch the League this Fall. In addition to the sonic branding strategy, Audiobrain is composing the Official Anthem and network identity package for all in-show branded musical elements. We are excited to be part of this highly anticipated initiative!
Following our successful interactive sonic branding guidelines for Panadol, Audiobrain has created the same for GlaxoSmithKline’s Global Denture Care Team. These guidelines serve as a blueprint for any teams throughout the world to understand the sonic landscape, tone, feel and components that create a unique, consistent and memorable brand experience with sound. Thanks GSK and GDC teams for your continued support and belief in sonic branding!
*scroll ahead to 4:20 in the video to see Audiobrain in action if you are short on time.
Brand Attributes:
Bold
Social
Clear
Cool
Author David Meerman Scott sings praises of Audiobrain. We had the pleasure of working with David after he contacted us to compose him a theme song for his branded identities. David is a true jet-setter, traveling the globe spreading positive vibes of global marketplaces. David shows us how everyone is connected – even more closely than the famous ’six degrees of separation’ in many cases, we just have to wake up and see it!
If you ever have the opportunity to see David speak live, seize the day! You will be inspired, we guarantee it. And don’t forget to listen to the music as he gets to and from the podium – you’ll be able to hear some wholly original Audiobrain music.
All of us here at Audiobrain are huge sports fans, and when we had the chance to create a national anthemic theme for Major League Soccer we were very excited. Now, every time you witness a professional soccer game, you’ll get pumped up by the music as the players enter the field – just know that it came from us!
This theme is now everywhere from Rhapsody, to iTunes, to eMusic. Just so you can fully appreciate how universal this piece of music is, here are some examples of our theme in action:
A short Documentary on the Theme and what is means for the entire League:
Brand Attributes:
Elegant
Traditional
American
Optimistic
Gladiator/Warrior
Sophisticated – on par with other world soccer leagues
Audiobrain’s Virgin Mobile USA Sound Logo and Ringtones are in Stores Across the US!
Thanks to our friends at Virgin Mobile for stopping by and bringing us a Virgin Mobile ‘Shuttle’ cell phone, fully equipped with the start up sound and ringtones created by Audiobrain! The sounds have launched in all the new phones, so those of you who want a fun, cool great-sounding cell phone, you know who to go to!
Audiobrain's unique expertise in sonic branding, strategic planning, original composition by our six award-winning composers, sound design, editing, mastering, music licensing, coding, and high end implementation is unparalleled in our industry.
