Audiobrain » soccer http://www.audiobrain.com/blog World Leaders in Sonic Branding Wed, 01 Sep 2010 22:25:14 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 A Great Night for Audiobrain at the Red Bulls FC Toronto MLS Game! http://www.audiobrain.com/blog/2010/08/a-great-night-for-audiobrain-at-the-red-bulls-fc-toronto-mls-game/ http://www.audiobrain.com/blog/2010/08/a-great-night-for-audiobrain-at-the-red-bulls-fc-toronto-mls-game/#comments Tue, 17 Aug 2010 19:28:51 +0000 Audiobrain http://www.audiobrain.com/blog/?p=519 rbs_neg

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The Audiobrain Team had a great night going to the new Red Bulls Stadium on August 11 for a great soccer match! It’s always awesome to hear our MLS Anthem as the athletes march to the field. Our MLS composition is played at every MLS Game in the country! We had alot of fun on a beautiful summer night and our New York Red Bulls won! Thanks to our colleagues at MLS for the great seats!

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]]> http://www.audiobrain.com/blog/2010/08/a-great-night-for-audiobrain-at-the-red-bulls-fc-toronto-mls-game/feed/ 0 The Theme for Major League Soccer http://www.audiobrain.com/blog/2009/03/the-theme-for-major-league-soccer/ http://www.audiobrain.com/blog/2009/03/the-theme-for-major-league-soccer/#comments Tue, 24 Mar 2009 14:38:13 +0000 Audiobrain http://www.audiobrain.com/blog/?p=20 All of us here at Audiobrain are huge sports fans, and when we had the chance to create a national anthemic theme for Major League Soccer we were very excited.  Now, every time you witness a professional soccer game, you’ll get pumped up by the music as the players enter the field – just know that it came from us!

This theme is now everywhere from Rhapsody, to iTunes, to eMusic.  Just so you can fully appreciate how universal this piece of music is, here are some examples of our theme in action:

A short Documentary on the Theme and what is means for the entire League:

Click here to view the embedded video.

Brand Attributes:

  • Elegant
  • Traditional
  • American
  • Optimistic
  • Gladiator/Warrior
  • Sophisticated – on par with other world soccer leagues

A short Rock version for Promotion:

Yet another perfect example of how, when done properly, branded music and sound adds tremendous value and continuity across many avenues.

Click here to view the embedded video.

A Formal, Symphonic Choral Version:

Click here to view the embedded video.

A Beijing Olympic Feature:

Click here to view the embedded video.

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