|
Posts Tagged ‘sound branding’Audiobrain Featured In Variety Music and Technology Issue!Friday, January 22nd, 2010
Audiobrain was given a special feature in Variety’s December Music and Technology Issue. In the article, Audrey Arbeeny discusses the rise of sonic branding and the increase in development of sound logos. To read the article on variety.com, go to: http://www.variety.com/article/VR1118012189.html?categoryid=2525&cs=1&query=audiobrain Audiobrain Addresses Thunderbirds!Tuesday, January 19th, 2010
The annual Thunderbird Winterim, the premier international MBA program, again invited Executive Producer Audrey Arbeeny to addresss the students. The students have responded in an overwhelmingly positive way to the subject of Sonic Branding, and the emails continue to roll in- Thanks to all at Thunderbird for including Audiobrain in your great program! Sonic Branding Course at Pratt resumes this Spring!Thursday, January 14th, 2010
Audrey Arbeeny is returning to the prestigious Pratt Institute to teach a course in Sonic Branding- the only one of its kind in the country! For further information on Pratt, please go to: www.pratt.edu Our Emmy Award for the Beijing Olympics has arrived!Wednesday, December 9th, 2009
Our long-awaited Emmy has finally arrived at the Audiobrain Studios. Audrey Arbeeny received the award as part of the NBC Team for the Best Live Event Turnaround for the NBC Beijing Olympics Games Broadcast. Thanks to all at NBC, and we are looking forward to Vancouver 2010 Olympics, our fifth collaboration! Major League Soccer Championship Finals a Huge Success!Saturday, November 28th, 2009
Audiobrain Returns to 2010 Thunderbird Winterim!Tuesday, November 10th, 2009
Due to the success of our address last year, Audiobrain’s Owner and Executive Producer Audrey Arbeeny has been been asked to present Sonic Branding at the 2010 Thunderbird Winterim. Founded in 1946, Thunderbird is the first and oldest graduate management school focused exclusively on global business. It is regarded as the world’s leading institution in the education of global managers and has operations in the United States, Switzerland, the Czech Republic, Russia, Central and South America, Singapore and China. Ranked No. 1 in International Business by the Financial Times, U.S. News & World Report, and The Wall Street Journal/Harris Interactive 2007 Survey of Corporate Recruiters, Thunderbird is dedicated to educating global leaders who create sustainable prosperity worldwide. The school’s programs facilitate the development of the global mindset which is critical to managing effectively in different social, economic and political environments. More than 38,000 students have graduated from Thunderbird, and its alumni live and work in more than 140 countries. DMI Annual 34 Wraps in Cambridge to Overwhelming Praise!Friday, October 23rd, 2009
Design Management Institutes’ 2009 Annual 34: Design for Complexity and Change was held in Cambridge October 18-20th. Audiobrain is a sponsor of DMI and has created a full sonic branding initiative for this acclaimed and globally respected organization. The conference was a huge success with 17 countries represented! You can check out pictures from the event here. Audiobrain Attends Brand ManageCamp 2009Friday, October 16th, 2009
We’ve just wrapped up another great year at Brand ManageCamp in Las Vegas. The conference was held on October 5-6 and had another strong roster of speakers discussing the new realities of branding, marketing and new media. Audiobrain is a returning sponsor of Brand ManageCamp, providing the conference with an evolving branded music experience for the last 4 years. Congratulations to our friends on another great year for BMC! Branded Music by Audiobrain Well-received in UFL OpeningFriday, October 16th, 2009
The United Football League had its inaugural game on October 8, 2009. The first matchup saw the California Redwoods take on the Las Vegas Locos, broadcast live on the Versus network. The new league is off to a great start, and its branded music, composed by Audiobrain, has been very well received. Congratulations to our colleagues at the UFL! Xbox 360 Sonic Branding; Official Sound Logo by AudiobrainThursday, September 17th, 2009
In an initiative designed to create a seamless and three- dimensional sound experience for the Xbox 360™ video game and entertainment system from Microsoft, NewYork based sonic branding firm Audiobrain has developed an audio strategy that will be experienced across many customer touchpoints in the years to come. By bringing a clear and consistent “voice” to the Xbox 360 experience, Audiobrain believes its sonic branding initiative for the Xbox 360 will help revolutionize the way the consumer interacts with the brand on multiple levels, creating a consistent personality while completely differentiating the sound of the Xbox 360 from any of its competitors. Russ Glaser, Xbox Group UI Design Manager says, “When we set out to bring the Xbox 360 to life by infusing a sonic landscape, we were not looking for a sound design company, we were looking for a group that lived sonic branding. Audiobrain is that company. They developed a sonic dialogue that completed our established design language”. In addition to the full Xbox 360 product sonification, which includes sound for the user interface, bootup animation and sonic signature, Audiobrain also created additional branded soundscapes for both the MTV Reveal Telecast, and the Xbox 360 E3 Briefing Event, held at the Shrine Auditorium in Los Angeles on May16th. Additionally, Audiobrain created a Dolby 5.1 surround sound mix for use in movie theatres and other venues. When sound is used as a branding tool we can significantly give voice and add equity, and are extremely happy that the Xbox Branding and Product teams place such a high value on audio and its branding capabilities.” Orlena Yeung, Xbox Global Brand Marketing Manager explains, “As we evolved the Xbox brand, we firmly had in mind to create a multi-sensory interaction with the consumer. Working with Audiobrain, we successfully gave the brand a new dimension through audio that we didn’t have previously. |
Audiobrain and 16 of our sonic branding colleagues had a whirlwind three days ( November 20-22) in Seattle for the 
