Sonic Logo: LifeLockIn 2013, Audiobrain collaborated with LifeLock in successfully creating a sonic logo and app notification to alert LifeLock users. Balanced with a sense of reality combined with reassurance, the LifeLock logo and alert features the sound of breaking glass in reverse to communicate that LifeLock is there to protect and restore against the realities of identity theft. The following assets show the final logo and notification, as well as its use in their campaign launch.
LifeLock Sonic Logo with Animation:
LifeLock Ad 60s:
Adapting sound to the Environment: Sense Branding Pavilions:
By using HSS speakers, acoustical domes, and sensors for audio adjustment, we dynamically controlled the audio system based on the volume of ambient noise, number of people, and room configurations.
IBM: ROUTES TO MARKET
IBM: BRAND VIDEO