September 22, 2008
Audiobrain Returns from Hugely Successful Olympics Games Broadcast!



Audiobrain has been in Beijing since July 30, serving as NBC's Music Supervisors for their Beijing Olympic Games Broadcast. This was our fourth Olympics collaboration with NBC, and without question our largest undertaking to date. A music initiative that was nearly 2 years in planning, our responsibilities included musical content procurement from publishers, labels and artists, consulting on the music system design and information organization, and creative support to NBC’s producers both on-site at the Games in China and at NBC in New York, as we ran 24/7 music operations in both locations.

The networks of NBC Universal aired 3,600 hours of coverage from Beijing - more than the combined total of every previous Summer Games broadcast in the U.S. The coverage aired on 7 networks: NBC, CNBC, MSNBC, USA, Oxygen, Universal HD, and Telemundo, and there were 2,200 hours of live streaming broadband video available on NBCOlympics.com. That's alot of music supervision!

The events that unfolded during the Games, the stories that were created and the spectacular undertaking from beginning to end captivated the viewers and the response to the broadcast was overwhelming: The Beijing Olympic coverage was the most watched event in U.S. television history, and the largest undertaking in the history of broadcasting. Thank you to our colleagues at NBC Olympics for believing in us, trusting that we were the right team to head their music initiatives for this complex, historic endeavor, and for taking us along for this once-in-a-lifetime ride!

September 20, 2008
Audrey Arbeeny to Speak at 2008 Brand ManageCamp Oct. 6 - 7



Executive producer Audrey Arbeeny will be speaking at this years Brand ManageCamp along with several Audiobrian clients to discuss the impact of sonic branding on their initiatives. The conference will be held at the Wynn Hotel October 6-7 and is nearly sold out! Also speaking are many thought leaders in the world of branding, so please joing us at the fun and informative event!

August 22, 2008
Audiobrain wins Communicator Award of Excellence for Olympics Composition

Audiobrain has received the Award of Excellence for Best Use of Music for The Great Race, The 30 minute centerpiece film for the 2006 Torino Olympics Broadcast. Thanks to our colleagues at NBC Olympics for the opportunity to score this magnificent feature!

http://www.communicatorawards.com/

August 20, 2008
Audiobrain wins 7 Communicator Awards of Distinction

Audiobrain has received 7 Awards for our various sound branding and broadcast initiatives. They are:

• Original Music and Sound for Corporate Image: Virgin Mobile Sound Logo
• Original Music In Sports: Manning vs. Manning NBC’s Sunday Night Football
• Original Music In Sports: The Great Race: Torino Olympics Broadcast NBC Universal
• Production/ Original Composition Music: Major League Soccer Anthem
• Production/ Best Use of Music: Major League Soccer Anthem Various Elements
• Production/ Original Composition Music: Manning vs. Manning NBC’s Sunday Night Football
• Production/ Original Composition Music: The Great Race: Torino Olympics Broadcast NBC Universal

http://www.communicatorawards.com/

July 15, 2008
Audrey Arbeeny Returns To Teach Sonic Branding Course at Pratt!

Executive Producer Audrey Arbeeny has been asked by the prestigious Pratt Institute to again teach a course on Sonic Branding for the Fall Semester. The course will be held at the 14th Street Campus in Manhattan. Pratt is the first school to offer Sonic Branding as a course. Classes will begin in September.

July 10, 2008
Audiobrain featured in Ad Age Article!

Check out this piece about Audiobrain’s work for NBC’s Beijing Olympics Broadcast: http://adage.com/songsforsoap/post?article_id=127348

June 15, 2008
Let The Games Begin! Audiobrain In Final Preparations for Beijing



Audiobrain teams will be leaving for Beijing China to serve as NBC’s Music Supervisors starting July 29 and returning at the end of August. In addition to the 24/7 Music operations in China, we will also be running a full service Music Room at NBC’s 30 Rock. Our studios on 22nd Street will also be in full operation throughout the Games. Be use to watch the networks of NBC, and check out nbcolympics.com which will be streaming much of the Games. Please note that the deadline for music submissions in July 10th as we will then begin final preparations of our music and systems.

May 14, 2008
Audiobrain featured in June Issue of Fast Company



Fast Company, one of the world’s leading magazines for business innovation, features Audiobrain in their June Issue. “Strike Up The Band” looks at Audiobrain’s collaboration with NBC in preparation for the Beijing Olympic Games, and also discusses our sonic branding initiatives for clients such as McDonald’s, GlaxoSmithKline, IBM and Virgin Mobile USA. The magazine hits the newsstands Friday, May 16. Thanks to our clients and especially to NBC Olympics who were interviewed for the story!

May 14, 2008
Xbox 360 Sales Top 19 Million Worldwide, First Gaming System to Hit 10 Million in U.S.!



Microsoft announced today that its Xbox 360 has sold over 10 million units in the US making it the first current-generation gaming console to break this mark. Its global sales have now surpassed 19 million units, more than any other current-generation console. Congratulations to all of our Xbox colleagues! Audiobrain developed the sonic branding strategy for the Xbox 360, as well as the full product sonification and sound signature for this highly successful product.

May 10, 2008
Audiobrain heads to Beijing as Music Supervisors for NBC's Olympic Games Broadcasts



Audiobrain has been selected to provide music supervision services and music system management in Beijing and New York to NBC Sports and Olympics during the network’s coverage of the 2008 Beijing Olympics August 8-24. Our responsibilities include musical content procurement from publishers, labels and artists, information architecture and organization of the music for easy access, and creative support to producers on site in Beijing during the Olympic Games as the networks of NBC will air 3,600 hours of coverage from Beijing- more than the combined total of every previous summer Games broadcast in the U.S. The coverage will air on 5 networks: NBC, CNBC, MSNBC, USA and Telemundo. About 2,200 hours of live streaming broadband video will be available on nbcolympics.com. Audiobrain has been working on creative content and systems organization with NBC Olympics on this initiative since September,2007, and are looking forward to our fourth exciting Olympics Broadcast with NBC!

May 9, 2008
Audiobrain Congratulates Pratt and Parsons Graduates!

Audrey would like to congratulate her students at Pratt (“Intentional Use of Audio in Design Interaction”) and Michael congratulates his students at Parsons (“Sound Design II”) for a job well done this year! To our graduating senior students, we wish all the best!

April 10, 2008
McDonald's Engages Audiobrain for Pilot Project



McDonald’s has chosen Audiobrain to evaluate their sound branding experience for a new offering and will work with McDonald’s on prototyping our recommendations for a more immersive sound experience for the world’s #1 Fast Food Company!

March 29, 2008
Audiobrain Completes Sound Logo for Virgin Mobile!

Audiobrain recently completed a sound branding initiative for Virgin Mobile U.S.A. which included their sound branding strategy, logo and  power up/ power down signatures for their new phones. The branded sounds will be included in Virgin Mobile’s next release of products. Audiobrain will soon begin a new initiative to further leverage the Virgin Mobile USA branded sounds- more news to come! Congratulations to our colleagues at Virgin Mobile USA for a great project!

March 25,2007
Major League Soccer Plans New Initiatives for their Official Anthem in 2008!
To close last season, Audiobrain recorded a special choral version of the Processional Anthem: The Official Major League Soccer Theme. Based on fan feedback on all of the major soccer message boards, MLS plans to roll out Audiobrain’s composition to their audience in 2008. Look for ringtones and downloads of the anthem on iTunes in the very near future!

To see an exerpt about the anthem from David Beckham's TV show, click here.
To see the Audiobrain’s Prague recording session with the 80 pieces Prague FilmHarmonic, click here.

Thanks to our friends at MLS for this awesome experience!

March 28, 2008
Michael Sweet Invited to Guest Lecture at Berklee College of Music
Audiobrain's Creative Director and Michael Sweet spoke to students at the prestigious Berklee College of Music. Michael shared his expertise on the differences between linear and interactive scoring techniques to Film Scoring students. In addition Michael, a Berklee alumnus himself '90, shared his post school experiences and knowledge how to be successful in today's evolving music industry.

January 15, 2008
Eebee Wins Parent's Choice Gold Award
Eebee's Adventures continues to impress the critics winning the prestigious and coveted Parent's Choice Gold award. Audiobrain worked to create all the songs and music for the Eebee DVD's now available in Target and Barnes and Noble. The series is designed to engage parents and their baby with rich play experiences that provide powerful lessons that memorizing letters, numbers, colors and shapes simply can and do not.

January 10, 2008
PlayFirst Releases The Nightshift Code
Take a mysterious and sometimes dangerous journey from an ancient history museum in Chicago all the way to a secret location in the Greek Isles. Audiobrain collaborated with NYC game developer Black Hammer to create the music and sound design for the Nightshift Code where you search for hidden objects and piece together clues to unlock challenging puzzles, ultimately digging for a lost treasure. Are you ready for the night shift?

January 10, 2008
Audiobrain Scores Another Hit with JoJo's Fashion Show!
Sound design and music for the huge hit game JoJo's Fashion Show was created by Audiobrain in another collaboration with Gamelab. Help Jojo storm back onto the runway as she stages fabulous fashion shows from New York to Paris to Milan. Make stylish outfits from cute tops, elegant dresses and stunning heels as you showcase your fashion sense on the runway.Does JoJo still have the impeccable sense of mixing and matching that earned her the nickname, Mistress of Mix?

November 12, 2007
Audiobrain Introduces New Offering: Audio Experience Indicators™
In addition to Audiobrain’s Sonic Branding Toolbox™ offering, which is an assortment of on-brand music, presentation opens and closes, event music and miscellaneous branded background sound, we are now developing Audio Experience Indicators™ for our clients. By creating a complete palette of emotional and experiential sound crafted through the brand’s unique sonic lens, our customers can have a way to assess appropriate expressions in brand communications. Audrey Arbeeny explains: “ Humor for one brand may not resemble humor for another. For one it may be a sophisticated wit, for the other it can be irreverent and bold. Audio Experience Indicators™ help provide a compass to what sound characteristics are appropriate for a brand. Brands are now moving beyond sound logos to much more sophisticated and seamless sonic communications, and this tool will help brands provide a clear criteria across a multitude of brand expression”.

October 15, 2007
Audrey Arbeeny To Teach Sonic Branding Course at Pratt!
Executive Producer Audrey Arbeeny has been asked by the prestigious Pratt Institute to teach a course on Sonic Branding for the Spring Semester. The course will be held at the 14th Street Campus in Manhattan. This is believed to be the first Sound Branding course offered in the country. “There are alot of branding classes, marketing and music classes that may cover sound branding in their curriculum, but Pratt is the first to offer this as a full semester, so it’s very exciting for our industry, and I’m pleased that Audiobrain was invited to teach it.”

September 20,2007
Major League Soccer Official Anthem a Huge Success!
Based on fan feedback on all of the major soccer message boards, Audiobrain’s composition
Processional Anthem: The Official Major League Soccer Theme has been met with rousing approval! The theme is heard at the start of every MLS game as the athletes take the field, and rock and other versions are heard throughout the broadcast, including the copyright tag.

To see the Audiobrain’s Prague recording session with the 80 pieces Prague FilmHarmonic, click here.

To view the rock session in New Jersey, click here.

To read some of the fan messages, click here.

Thanks to our friends at MLS for this awesome experience!

September 1, 2007
Audiobrain Creates Branded Sound Experience for Brand ManageCamp 2007!
Due to the success of last’s year’s conference, Audiobrain is again sponsoring and sonically branding Brand ManageCamp 2007, a highly innovative conference focusing on breaking the boundaries in branding. Thought leaders from around the world will be in Chicago on September 25-26. In addition to new arrangements of the brand theme created by Audiobrain for last year’s conference, Audiobrain is also serving as music supervisors and has hand-selected on-brand music and brand-appropriate artists for the reception event.

August 31, 2007
Audrey Arbeeny To Return as Judge for New York Festivals
Executive Producer Audrey Arbeeny has again been invited to serve as a Judge for The New York Festivals 2007 Film and Video Awards which honors creative excellence throughout the world, will announce the award winners in early 2008. For more information, please visit

August 10, 2007
Audiobrain Scores Another Hit with Miss Management!
Sound design and music for the brand new game hit Miss Management! was created by Audiobrain in another collaboration with Gamelab. Get ready to manage a team of zany co-workers as you step into the shoes of Denise, a young first-time office manager. Juggle incoming work tasks, keep everyone from getting stressed out, and help co-workers achieve their goals, whether it be flirting at the water cooler or getting more work done than anyone else. Office politics was never as hilarious as this!

August 2, 2007
Audiobrain's Michael Sweet Continues Teaching Sound Design at Parsons
Creative Director Michael Sweet again returns this fall to Parsons School of Design in New York to teach Sound Design. Michael teaches introductory techniques in sound design as the students work on the masters thesis projects. The course is offered through the masters program in design and technology. This is Michael's fifth year teaching at the prestigious educational facility.

July 2, 2007
Audiobrain Works with USC Game Innovation Lab on Night Journey
The Night Journey project is a game project conceived by Bill Viola, an internationally acclaimed artist and MacArthur fellow, which uses video game technologies to explore the universal story of an individual mystic's journey towards enlightenment. Audiobrain's creative director Michael Sweet worked closely on the project to create unique and innovative sound design in collaboration with a team from the USC Game Innovation Lab. The project will be showcased at the Art Pavilion at Siggraph in San Diego Aug. 5-9.

June 10, 2007
Audiobrain Creates Branded Door Chimes, Retail Music Package for 1st Advantage!
After recently completing a highly successful sound branding strategy and official sound signature for 1st Advantage Federal Credit Union, Audiobrain was asked to leverage that strategy into custom-built door chimes containing the signature, as well as hand-picked, on-brand musical content for all of their branches. Plans for deployment to further touch points are in the works!

May 10, 2007
Audiobrain Begins Work on Children’s DVD series Eebee’s Adventures!
Audiobrain is currently composing the second series of  Eebee’s Adventures DVD’s, geared towards infants and babies. The series will now have expanded offering with books, toys and even an Eebee doll, available at FAO Schwarz! Catch Eebee’s Adventures on video on demand in most cable systems!

April 22, 2007
Diner Dash Explosion!
Diner Dash continues to be a big hit and has been ported to the Nintendo DS, many handheld cell phones, and even Spongebob does the big diner dash. Diner Dash was originally scored by Audiobrain.

March 30, 2007
Audiobrain Composes Theme, Records 80 Piece Orchestra for Major League Soccer!
Audiobrain recently returned from Prague after composing and recording  Processional Anthem: The Official MLS Theme for Major League Soccer. The historic branded theme song is currently heard at all games, at all MLS venues, and is the cornerstone of a long-term sound branding initiative, which in addition to the athlete’s procession, consists of a television sound signature, rock versions, promos and future initiatives for other MLS touch points.

Since the league is launching its unprecedented “Game First” initiatives to elevate and position their soccer brand, the natural progression for the 2007 season was to compose original MLS music. To capture this theme, MLS went to Audiobrain, who already had an existing relationship with MLS, having served as music supervisors for MLS on ESPN2 since 2005. Congratulation to our colleagues at MLS!

March 15, 2007
Audiobrain Creates Music for Curious Pictures 'Out of Your Mind'
Audiobrain collaborates with long term partner Gamelab and Curious Pictures to create innovative music and sound design for this unique addictive game. Ready for some mental flossing? At the Blissful Brain Holistic Luxury Spa, your job is to clean the minds of the spa guests - literally! Play Out of Your Mind and experience a new kind of mental mania.

February 15, 2007
Audiobrain Chosen for Sense Branding Pavilion by National Retail Federation
Audiorain was chosen to design an interactive exhibit called HEAR, representing sound and its branding benefits for a special pavilion at this year’s National Retail Federation Expo at New York’s Javits Center January 14-16. The Pavilion, Design For the Senses, was a commissioned interactive exhibition that focused on using all of one’s senses in branding retail environments. Sponsored by Watt International and the NRF, 5 companies were selected as leaders in their distinct “sense” areas, and each was asked to design for that sense. Audiobrain was honored to be selected as the sound branding experts to develop HEAR. Audiobrain’s HEAR exhibit featured an interactive education center, sound branding games, perception and preference live experiments with the audience and examples of the latest audio technologies for the retail environments. Special thanks to Watt, the NRF and American technology Corporation for their contributions to the success of our exhibit! To view the exhibit click here:

February 5, 2007
Diner Dash Serves Up 1 Million Copies Sold!
Playfirst’s Diner Dash continues to be a huge hit!  Audiobrain created the original music and sound design for this innovative title that has set the pace in the casual games marketplace. Ditch your desk job and serve up some grub with Flo to grow her fledgling diner into a five-star restaurant in this game of skill, speed and savvy. Check it out!

February 1, 2007
Audiobrain Completes Sound Branding Strategy and Sound Signature for 1st Advantage!
Audiobrain recently completed a full sound branding strategy and composed the official sound signature for 1st Advantage Federal Credit Union, based in Virginia. In addition to the sound signature, other audio branding initiatives are in the works.

January 25, 2007
Audiobrain Scores Lifetime’s RSVP 2!
Audiobrain worked with POP to create the music and sound for their update of the highly original and popular game RSVP.  Help Jojo host the gala of her dreams in this original party-planning game! Keep your guests happy and your parties will grow and grow.  Lifetime RSVP is your reservation for fun!

December 28, 2007
Audiobrain Recreates Classic 80's Music for VH1’s Downbeat
Relive all those high school memories with VH1’s Downbeat, a cool rhythm action game that has all the hit songs from the 80’s.  Audiobrain collaborated with VH1 and Gamelab to create original sound design and classic recreations of ten hits from the 80's for this unique title for the casual game space.

December 15, 2007
Eebee's Adventures Voted Best DVD by Parenting Magazine.
Parenting Magazine announced that Eebee's Adventures was one of the best toddler DVD's of 2007. Darling dreadlocked puppet Eebee guides real toddlers through a fun playdate by exploring the world around them. Audiobrain worked with EveryBaby Company to create the original songs, music and score for this fabulous product for young kids.

November 15, 2006
Audiobrain Creates Branded Sound Experience for Brand ManageCamp 2006!
Audiobrain recently completed a sonic branding initiative for BrandManageCamp 2006, a highly innovative confer ence focusing on breaking the boundaries in branding. Thought leaders from around the world gathered in Denver October 2-4. In addition to A branded theme for the conference, Audiobrain also created day-part variations for uses such as alerts, session opens, breaks and executive walk-ons. Audiobrain also served as music supervisors and hand-selected on-brand music and brand-appropriates artists for the reception events on both nights!

October 21, 2006
iWin Shopmania is Released
Audiobrain scores another hit game, iWin’s Shopmania which has been getting rave reviews in the casual gamespace. Help Lewis make it through his first day of work at the world's largest department megastore. Stuff each shopper's cart as full as possible before sending them out the door. Can you keep up with the shoppers and make enough cash to finish your shift? Will the browbeating boss, Mr. Willy, give Lewis a break? Will Lewis ever make enough money to save his sick hamster? Check out this original puzzler and find out!

Oct. 19, 2006
Global Kids releases Ayiti: The Cost of Life.
Global Kids, a nonprofit dedicated to educating students in underserved communities about international affairs, civic engagement and global literacy announced the release of the online game, Ayiti: The Cost of Life. Audiobrain help create sound and music to Ayiti which uses the location of Haiti to educate players about the obstacles to education faced by children in developing countries.

October 1, 2006
Audiobrain contracts to long-term McGraw Hill Project!
Audiobrain has been working for several months in collaboration with Electric Funstuff to record, edit and master thousands of VO segments for EFS’ interactive tutorial for McGraw Hill entitled GrowNetwork. This project is currently in progress and will conclude in summer, 2007. Congrats to our good friends at EFS- the best when it comes to combining education and entertainment!

September 6, 2006
Brand ManageCamp 2006 Features Audiobrain Sound Branding
Audiobrain is the official sound branding partner for Brand ManageCamp 2006. This conference, held in Denver from October 2-4, features speakers from many of today’s most prestigious and influential companies. All of the sound throughout the conferece, from registration and breaks to receptions and Brand ManageCamp’s Keynote Presentation will all feature original branded music by Audiobrain.

For more information on this Brand ManageCamp2006 go to:
http://www.managecamp.com/brand_managecamp_2006/html1/VNU_email_September.html

September 1, 2006
Audiobrain Creates Signature Ringtone for HBO Theme
Following the success of our HBO Sex and the City ringtone work, Audiobrain recently created a ringtone and alerts for the main HBO Theme. This ringtone will be available on Cingular!

HBO Theme ringtone and alert can be purchased on Cingular’s website

September 1, 2006
Relive Your Childhood with Lego Fever!
Check out our newest block building score!  Audiobrain builds on its early work with Lego (Junkbot, Worldbuilder, and Lego Racers) to bring you a brand new adventure, LEGO Fever! Things have gotten pretty dull out there and only a good dose of LEGO Fever can cure your boredom blues! Help the LEGO Brothers, Harry and Jens, by frantically building bridges, staircases and all sorts of crazy contraptions to color away the grey. LEGO Fever features over a hundred levels of fun in three different play modes - Puzzle, Clump and Chase!

August 25, 2006
Plantasia Gets Released as Boxed Game!
PlayFirst’s game Plantasia, originally created as an online game, was just released  in a boxed version.  This game features original music and  SFX by Audiobrain.

To Play or Buy the Game, go to:
http://www.playfirst.com/game/plantasia

June 15, 2006
Audiobrain Scores The Infinity
Audiobrain composed the original music and sound design for the website of the new luxury highrise, The Infinity in San Francisco. A landmark of contemporary design, the Infinity is a spectacular new condominium complex with views of the Golden Gate bridge and San Francisco bay.

June 1, 2006
Subaru Game Wins Addy and Horizon Awards
R/GA’s Subaru Imprezza Shakedown Game was recently awarded both the Horizon Interactive Gold Award for Best Video Game, and the Addy Silver Award for Online Game. Audiobrain created the original music and sound design for this exciting online experience. Congratulations to our colleagues at R/GA!

May 15, 2006
Major League Soccer Renews Audiobrain’s Contract for 2006 Season
MLS has renewed Audiobrain’s contract for the Music Supervision of all of its games on ESPN2, All Star Game on ABC, and Cup Championship on ABC. The contract runs for the entire 2006 season beginning April 1 and concluding on November 12th. For more information on MLS, go to:  http://www.mlsnet.com

May 15, 2006
Audiobrain Scores with another Hit Game - SHOPMANIA!
SHOPMANIA! has just been released to rave reviews. Audiobrain cooked up another winning title with the creators of Diner Dash, Gamelab, to create another innovative hit, SHOPMANIA! With it's inventive and distinctive music and sfx, the title has already picked up some rave reviews including this one at Gamezebo which gives it 5 out of 5 stars!

April 17, 2006
Audiobrain Creates Sex and The City Ringtones for HBO!
Audiobrain recently completed 8 ringtone variations for HBO for the popular Sex and The City Theme. The ringtones were created exclusively for Cingular and are now available at: http://www.cingular.com

March 31, 3006
Audrey Arbeeny Judges Emmy Awards
For the second year in a row, Partner and Executive Producer served as a judge for the Emmy Awards preliminary submissions round. Audrey judged the News Feature as well as the Sports Promotions and Sports Short Features. For more information on the Emmys and the National Academy of Television Arts and Sciences go to http://www.emmyonline.org/emmy/academy.html

March 31, 3006
VH1's Upcoming Game Downbeat is Previewed at GDC
VH1's upcoming rhythm action game Downbeat was presented at the GDC Experimental Gameplay Workshop which features new and innovative work. Audiobrain is currently working with VH1 and Gamelab to create all the music and sfx for this upcoming title which features classic hits from the 80's. VH1 plans release in the fall 2006.

February 21, 2006
Audiobrain Scores Big with Olympics Centerpiece Film

We're very proud to announce that Audiobrain recently composed the original score for "The Great Race", A long-form NBC Olympics documentary that tells the story of one of the greatest cross-country ski races in Olympic history. The 30-minute film, narrated by Law and Order's Sam Waterston, aired on NBC on Saturday, February 18th. The film has received significant acclaim and is now available at Google Video. Relive the moment at http://video.google.com/videoplay?docid=4240199436562504103 Many thanks to NBC for a great project and the chance to work on our third Olympic broadcast!

February 15, 2006
Michael Sweet to Speak about Games at Upcoming Film Music Network Event
Audiobrain's creative director Michael Sweet will participate as a panelist sponsored by the Film Music Network on March 13th in New York. Michael will be discussing creating music and sound for games with other industry veterans.

January 7, 2006
Audiobrain Collaborates with Gamelab to Create 2 New Innovative Games for PlayFirst
Following with the tremendous success of Diner Dash, Audiobrain is again teaming up with Gamelab to create two new innovative scores for publisher PlayFirst. In Egg Vs. Chicken you finally get to play out that epic quest to find out who came first in this unique game. The second game revolves around a love story in a secret garden uniquely called Plantasia, play this game of gardening delight now - no green thumb required.

October 7, 2005
Microsoft Announces Release Date for Xbox 360!

Microsoft has announced that its Xbox 360 will be released on November 22nd- Congratulations to all of our Xbox colleagues! Audiobrain developed the sonic branding strategy for the Xbox 360, as well as the full product sonification and sound signature for this highly anticipated product.

October 1, 2005
Michael Sweet to Speak at AES
Michael joins other industry veterans for panel entitled State of the Art of Audio for Games at the annual Audio Engineering Society Convention October 7-10 in New York at the Jacob Javits Center. ”Game audio plays a significant role in shaping the future of music composition, and we enjoy stretching our imagination to explore new methods of interactivity through sound. AES is a great place to talk about new techniques to share knowledge with one another” explains Michael Sweet, Creative Director at Audiobrain.

September 22, 2005
Audiobrain Selected as Music Supervisors for Major League Soccer Cup Finals on ABC
It was announced today that as part of its ongoing relationship with MLS, Audiobrain will serve as Music Supervisors for the grand finale of the MLS Season. The Cup Finals will air on ABC Sunday November 13th.

September 10, 2005
Audiobrain Selects JSL as PR Firm
Audiobrain has selected the firm JSL for its public relations representation. JSL's Judith S. Lederman, who has been featured on Orpah!, CNN and Dateline NBC, will be heading the Audiobrain account. For interviews, company information and other media inquiries, please contact Judy at (914) 636-2330 or by email at JudySL@aol.com.

August 28, 2005
Audrey Arbeeny to Speak on Sonic Branding at DMI
Partner and Executive Producer Audrey Arbeeny will be presenting “Music To Their Ears! The Value of Sonic Branding to Your design Strategy and Customer Experience” at the 30th Annual International Design management Conference, to be held in Cape Cod, Massachusetts October 23-26th.

August 25, 2005
Audiobrain's Michael Sweet Continues Teaching Graduate Sound Design at Parsons
Creative Director Michael Sweet again returns to Parsons School of Design in New York to teach Sound Design. Michael teaches advanced techniques in sound design to students through the masters program in design and technology. This is Michael's third year teaching at the prestigious educational facility.

August 22, 2005
Sony releases Eebee’s Advantures!
Sony today released Eebee's Adventures, an innovative three disc DVD series for young children. Audiobrain in collaboration with The Gass Company composed all of the original music and sound design for this innovative series. Grounded in the latest research and developed with leading experts in early learning, "Eebee's Adventures" engage and support both children and their parents through the exciting process of building the real basic skills of infancy and toddler-hood with music, art, and learning. To purchase please go to sonywonder.com/eebee

July 15, 2005
Michael Sweet to Present at Montreal International Game Summit, November 2-3
This fall, the Montreal Game Summit features internationally recognized specialists in programming, visual arts, game design, audio and production. Audiobrain's Michael Sweet will be speaking about Innovation in Music and Sound

June 20, 2005
Audrey Arbeeny To Judge New York Festivals
Executive Producer Audrey Arbeeny has again been invited to serve as a Judge for The New York festivals 2006 Film and Video Awards which honors creative excellence throughout the world, will announce the award winners in early 2006. For more information, please visit www.newyorkfestivals.com

May 18, 2005
Audiobrain’s Sonic Branding for Xbox 360 Revealed at E3 in A Big Way!
Microsoft’s upcoming Xbox 360 was revealed today at the Electronic Entertainment Expo ( E3) in Los Angeles. In addition to the sonic signature and bootup animation score, Audiobrain also created additional branded soundscapes for both the MTV Reveal (telecast on May 9th) , and the XBox E3 Briefing Event, held at the Shrine Auditorium on Monday. The sound for the Shrine consisted of executive walk-ons, product unveiling sound design, and global atmospherics that played as the guests entered the auditorium. Congratulations to all our Collaborative Partners!

The Xbox 360 is scheduled to be in stores in November, 2005.

May 13, 2005
Audiobrain Signs Exclusive Deal with MLS for ESPN2 Broadcasts
Audiobrain has signed to serve as music supervisors for Major League Soccer’s entire 2005 season of broadcasts airing on ESPN2. The agreement will run through November, 2005, covering 22 games for MLS. Audiobrain’s Executive Producer Audrey Arbeeny says, “We’re extremely excited by this project and the opportunity to collaborate with MLS. Sports music supervision is a passion of ours, and having supervised the music for 2 Olympic broadcasts, we know how important the right music is in telling the athletic story. And we’re collaborating with some colleagues from the Olympics telecast, so that makes it even more enjoyable!”. Look for the games on Saturdays on ESPN2!

Any publishers, labels or artists who wish to submit music may do so by contacting Anna Malek at Anna@audiobrain.com

May 12, 2004
TV Guide.Com Launches Big Network Boss
In their second collaboration Arkadium teams up with Audiobrain to create online trivia game for TV Guide. Combining elements of TV knowledge with a job that might lead you to the top, can you work you way up to become the Big Network Boss? Audiobrain sets the stage with their musical stylings and satisfying sfx.

May 1, 2005
Michael Sweet on Siggraph / IGDA Debate Panel
Audiobrain's Michael Sweet participated as a panelist in the debate entitled "Hi Rez Vs. Lo Rez." sponsored by the IGDA and Siggraph at the New School in New York City. The debate explored the issues relating to the trends in the game industry that "as game cinematics approach more realistic depictions would games begin to turn away from realistic depictions of the world, as the art world did in the face of photography?"

April 25, 2005
IGF Winner Oasis Released
Last year's winner at the Independent Games festival, Oasis has been released by publisher PlayFirst. Audiobrain collaborated with game developer Mind Control Software to create music and sound design for this original addictive title.

April 17, 2005
Audiobrain Completes Sonic Logo for Visy
Audiobrain recently completed the sonic logo for Visy, the largest privately owned packaging and recycling company in the world. This outstanding project was done in collaboration with Brand Echo, Audiobrain’s brand identity partner in Australia and the Pacific Rim.http://www.brandecho.com.au

March 11, 2005
Audiobrain's Michael Sweet Presents at GDC 2005
In his presentation "Breaking the Mold: Audio Innovation in Downloadable Games," Michael explored some of the challenges and innovations in today's audio in the downloadable games marketplace. Michael Sweet was selected from among 1000 entries to speak at this years Game Developers Convention which was held at the San Francisco Moscone Convention Center.

April 2, 2005
Audiobrain Interviewed for 2 Japanese Publications
Executive Producer Audrey Arbeeny and Creative Director Michael Sweet were featured in 2 Japanese articles centering on Audiobrain and its sonic branding expertise. Interviewed by Kaede Seville, the articles appeared in both Nikkei Marketing (Japanese equivalent to the Wall Street Journal) and Dentsuho (equivalent to Ad Age) Thanks to Kaede for the thorough reporting and great photo!

March 10, 2005
Audiobrain is a Finalist in the Independent Games Festival, 3rd Year in a Row
Audiobrain has reached the finals for the third year in a row with Black Hammer's Supremacy: Four Paths to Power. Audiobrain created the original interactive music and sound design for this innovative 3D sci-fi strategy game.. Supremacy is available from Matrix Games.

March 9, 2005
Audiobrain is a GANG Nominee for Best Audio in Children's Game
Cartoon Network's Calling All Titans was a finalist in the Game Audio Network Guild's yearly game awards presented at the GDC in San Francisco. Audiobrain worked with game developer Pop and Co. to create the music and sound for this popular Cartoon Network game.

March 9, 2005
Diner Dash a Breakaway Hit!
The downloadable game Diner Dash from publisher PlayFirst has become a runaway success in the marketplace and claimed the top-five spots on RealArcade, Shockwave.com, TryGames.com, and Big Fish Games. Audiobrain's quirky fun music tied with Gamelab's crazy antics of Flo the waitress in her quest for a better restaurant create a wonderful experience that's not to be missed.

March 7, 2005
Audiobrain Completes Children’s DVD Series on Sony
Audiobrain has completed all of the music and sound design for the 3 DVD series ”EeBee’s Adventures” due out on Sony in early 2006. Special thanks to Stephen Gass and Don Burton at The Gass Company for the great collaboration!

February 22, 2005
Audiobrain’s Audrey Arbeeny in Stockholm Thesis Project
Executive Producer Audrey Arbeeny has lent her sonic branding expertise to a thesis out of Brunel University in Stockholm, Sweden. Audiobrain is recognized in Europe as a leading sonic branding firm. Audrey Arbeeny has previously spoken about sonic branding at the Design Management Institute Brand Identity Conference that was held in Amsterdam.

January 27, 2005
Audiobrain's Michael Sweet Continues Teaching Graduate Advanced Sound Design at Parsons
Creative Director Michael Sweet again returns to Parsons School of Design in New York to teach Advanced Sound Design. Michael teaches advanced techniques in sound design as the students work on the masters thesis projects. The course is offered through the masters program in design and technology. This is Michael's third year teaching at the prestigious educational facility.

January 7, 2005
Audiobrain Collaborates with Gamelab to Create 2 New Innovative Games for PlayFirst
Audiobrain is serving up some hot new music for with two new ground breaking titles Diner Dash and Subway Scramble. These new games are distributed by the new publisher PlayFirst games founded by John Welch formerly of Shockwave.com. Audiobrain collaborated with game developer Gamelab to create quirky hipster stylistic music for the waitress driven Diner Dash and more jazzy feel for the underground world of Subway Scramble. Go check the out!

January 4, 2005
Audiobrain Forms Collaborative Partnership for Australia and the Pacific Rim
Audiobrain announced today that it has joined forces with BrandEcho, the Australia-based brand identity firm. Audiobrain will be the exclusive sonic branding arm of this formidable Australian brand consultancy. For sonic branding initiatives in Australia and Pacific rim, please contact BrandEcho

December 23, 2004
Arkadium Chooses Audiobrain for the Sound of Solitaire Poker Pack
Today, New York based game developer Arkadium released the downloadable game Solitaire Poker Pack with 8 games that combine the thrill of Poker and the fun of solitaire. With hipster music and sfx Audiobrain reinvents the stylized soundtrack for this classic series. Poker Pack features 9 innovative music tracks that changed interactively with the game play and some stellar sound effects.

December 15, 2004
Audiobrain’s Audrey Arbeeny featured in Music Industry Book
Billboard’s Upcoming Publication: “I Don’t Need a Record Deal! Your Survival Guide for the Indie Revolution” features quotes from Audrey, who was interviewed by author Daylle Deanna Schwartz, discussing alternative avenues for musicians to gain income other than through record sales.

The book will be released in June, 2005

October 28, 2004
Michael Sweet Co-Chair IASIG Game Audio Education Project
The IASIG Game Audio Education Working Group is developing a web site which helps teach the skills required to create interactive game audio content. Michael is helping develop materials that will include sound design, interactive music, dialog production, and implementation and production issues for game development. The web site will be a resource for the new and existing game audio community to find information, discover methods, and share techniques used in the industry.

October 20, 2004
Audiobrain's Michael Sweet to Speak at GDC 2005
The Game Developers Conference has selected “Breaking the Mold:Audio Innovation in Downloadable Games” as part of its upcoming 2005 conference at the San Francisco Moscone Convention Center. Michael's presentation was chosen from among the almost 1000 entries and will explore some of the challenges and innovations in today's audio in the downloadable marketplace.

October 3, 2004
Audiobrain's Audrey Arbeeny to Judge at this Year's New York Festivals
Audiobrain's Audrey Arbeeny has been asked to serve as a judge for the 2005 New York Festivals Competition. New York Festivals honors excellence in creative communications throughout the world. Audrey will be judging in the Educational Television Programming category. Audiobrain is also a past New York Festivals Award recipient.

September 12, 2004
Audiobrain's Michael Sweet Teaching Graduate Sound Design Program at Parsons
Creative Director Michael Sweet has agreed to return to Parsons School of Design in New York to teach a course entitled Sound Design for Animation. The course is offered through the masters program in design and technology. This is Michael's third year teaching at the prestigious educational facility.

August 15, 2004
DVD Series to Feature Music and Sound by Audiobrain
Audiobrain has signed to create all original songs, underscore and sound design for the early childhood DVD series EB's ADVENTURE. The series, which will begin shooting in mid-October, will be released in early 2005 by Sony and is being produced by Stephen Gass and Don Burton for Everybaby Company.

July 16, 2004
Audiobrain Featured In Backstage Article
Audiobrain is featured in Backstage's July 16 issue which discusses The Brave New World of E-Showbiz. Executive Producer Audrey Arbeeny was interviewed and discusses the new opportunities emerging for voiceover talent in the interactive industry.

April 8, 2004
Yahoo! Plus Tour Wins Art Director's Club Award
Yahoo's interactive new product tutorial, Yahoo! Plus Tour, has won a Merit Award from the Art Directors Club, it was announced today. Audiobrain created the sound design, sfx and audio implementation for this exceptional experience.

April 4, 2004
Kyle Querec Joins Audiobrain
We are very pleased to announce that Kyle Querec has joined the Audiobrain team. In addition to composing, Kyle, a graduate of the prestigious Berklee College of Music will also be coordinating the production of Audiobrain's Original Music Library. Kyle has created music for Levi's, Gateway, and Kodak to name a few and also served as Music Producer for NBC's Centennial Olympic Games.

April 22, 2004
Audiobrain Scores Big with Siggraph Nominee
PGi-13 is a short film that been chosen for this year's Electronic Theater at SIGGRAPH 2004. Audiobrain composed the music and sound design for the film.

March 25, 2004
Game Design Workshop Book In Stores Now
CMP Books releases the highly anticipated Game Design Workshop by Tracy Fullerton, Christopher Swain and Stephen Hoffman. Audiobrain's Michael Sweet contributed a section for the book entitled 'Using Audio as a Game Feedback Device'.

March 18 - 21, 2004
Michael Sweet participates in Indie Game Jam.
For the second year in a row Michael Sweet created music and sound for many of the games created at the prestigious Indie Game Jam. The games created over four days by a small team of professional game developers try to encourage experimentation and innovation in the game industry. The games are shown at the Experimental Gameplay Workshop as part of the Game Developers Conference.

March 18, 2004
Audiobrain to appear on Film Music Network's Spring 2004 CD Compilation
Audobrain's music and sound design will be featured on the upcoming FILM MUSIC PRESENTS 2004 Film & TV Music Compilation CD. Details will follow on how to obtain this disk.

March 10, 2004
Michael Sweet to speak at Film Composers Network Event
Creative Director Michael Sweet will be a guest speaker on the upcoming panel discussion on Music for Video Games. The event will be held April 13, 2004, 6:30-9:00 pm, in mid Manhattan. For further information please contact: http://www.film music.net

February 15, 2004
Audiobrain Nominated for 3 G.A.N.G. Awards
GANG, the Game Audio Network Guild has nominated two projects that Audiobrain created the audio experiences for last year. These awards will be given out at this year's Game Designers Conference in San Jose. Skunk Studios Sveerz has been nominated by GANG for best interactive score for a game and most innovative use of audio in a game. In addition Lego's Worldbuilder developed by Gamelab has been nominated for best music and sound for a children's/edutainment title. For more information go to:
http://www.audiogang.org

January 24, 2004
Audiobrain Scores Film for National Track and Field Hall of Fame
The National Track and Field Hall of Fame opened today with a celebrity- studded reception and major media coverage. Audiobrain was chosen to score the signature film on the sport which now resides permanently in the Museum's Theatre. Additionally, the film was shown at Madison Square Garden during the Millrose Games, Track and Field's most prominent indoor competition. We will post the film on this site shortly. For further information on the Track and Field Hall of Fame, go to
http://www.trackhall.com/sponsors.html

January 15, 2004
Mind Control Software's Oasis Nominated as Independent Games Festival Finalist for Game Developers Conference 2004
Audiobrain collaborates with Mind Control Software to create the score and sound design for Oasis. This is Michael's forth nomination to the IGF, winning the best audio award in 2000 with Shockwave's BLiX.

December 15, 2003
Large Animal's AlphaQueue Nominated as Independent Games Festival Finalist for Game Developers Conference 2004
Audiobrain collaborates with Large Animal to create the score and sound design for Yahoo's Alphaqueue. This is Michael's third nomination to the IGF, winning the best audio award in 2000 with Shockwave's BLiX.

November 15, 2003
New Clients on Board!
In recent months Audiobrain's new collaborators include Yahoo!, Imaginary Forces, Cartoon Network, and Scholastic.

November 1, 2003
Audiobrain Begins Work on Original Music Library
Audiobrain has begun creating and selecting content for our original Music Library, expected to be released in Spring/Summer, 2004

October 15th, 2003
WordUp! Name Best Audio on RealArcade
Real Arcade has cited Audiobrain's sound for the game WordUp! As Best Audio. Read the review below and click on the link

"BEST AUDIO: WordUp. Sound treatment often doesn't get the attention it deserves during game development. The folks at Skunk Studios NAILED it with the sound and music for WordUp. Appropriate, funky, with a subtle yet compelling interrelation between the sound elements and user action that draws the player into the game "world". Awesome. "

http://gamedevs.realonearcade.com/esd/right.htm

June 16th, 2003
AudioBrain Opens New Facility
We're pleased to announce that construction on our new space is complete! Pictures coming soon.
Please note our new address:
20 West 22nd Street Suite 712, New York, NY 10010
Studio (212) 242-9100 Fax: (212) 242-1002

June 16th, 2003
AudioBrain Participates on Two Projects that Win Art Directors Club Awards
At the Art Directors Club Awards, Cyberkumako.com wins a Silver Award in the Interactive Category. Also PopAndCompany receives a Design Distinction Award for its participation in creating games with CartoonNetwork.com. Audiobrain created music and sound design for both these extraordinary projects.