New York Giants Official Anthem and Themes now available on iTunes and Amazon! Ringtones available in the iPhone Store!
After completing our second phase music initiative for the New York Giants, the New York Giants Official Anthem and Themes, composed by Audiobrain, are now available at the iTunes Store and on Amazon! In addition to the Official Anthem, you can also purchase the In Stadium Filmscore and an Orchestral Rock and Uplifting Orchestral version of the Official Anthem.
Have an iPhone? Search ‘NY Giants Official Anthem Ringtone’ and ‘NY Giants Orchestral Rock Ringtone’ in the iPhone Store to download the two different ringtones!
To purchase on iTunes: New York Giants Official Anthem and Themes on iTunes
To purchase on Amazon: New York Giants Official Anthem and Themes on Amazon
Thanks to the Giants for such a great collaboration all year, and we look forward to 2012: GO BIG BLUE!!
January 16, 2012
London Calling! Audiobrain to Serve as Music Supervisors for NBC’s 2012 Olympics Broadcast -- Our 6th Olympics collaboration!
Audiobrain will once again serve as Music Supervisors for NBC’s London Olympics Broadcast. We will be responsible for the management of the music systems, musical content and music support for all of the NBC Networks’ Olympics coverage, nbcolympics.com and on-demand, both onsite in London and at 30 Rock in New York. This is our sixth Olympics initiative with our unbelievably talented colleagues at NBC and we thank you for once again choosing us as your music team, and for including us once more as a part of this amazing journey!
The 2012 London Olympics are July 27th through August 12th. For more information, please visit:
www.nbcolympics.com
January 13, 2012
Funzio launches Modern War on the iOS platform with sound effects by Audiobrain!
Modern War, developed by Funzio, Inc., was recently released on the iOS platform and has been a major hit from day one! Audiobrain has had a blast designing the sound effects for the game and it has been a pleasure working with Funzio!
Check out the new game, Modern War, on the iPad and the iPhone! -- Modern War
January 10, 2012
Audrey Arbeeny Addresses Thunderbirds for Fourth Year!
Owner and Executive Producer Audrey Arbeeny has for a fourth straight year addressed the Thunderbird School of Global Management’s MBA candidates during their annual Winterim on January 9th, 2012. Audrey is continually one of the top-rated speakers, and we thank the Thunderbirds for the opportunity to once again participate in your superior program.
www.thunderbird.edu
December 7, 2011
Audiobrain Completes Mission US 2! Online Educational Interactive Game To Launch January 24!
Yesterday was our final session for Mission US 2, a spectacular educational game that chronicles the Flight to Freedom. Created for WNET with our longtime collaborators Electric Funstuff, the year-long initiative consisted of working with historians, extensive voice character casting, period music research and composition to bring authenticity to this special point in our country’s history. Many thanks to David and Spencer of Electric Funstuff, the designers and developers, for bringing us along for another unique and brilliant educational product, to WNET, and to the many talented voiceover artists who brought so much passion and integrity to this very special project. See pictures for a shot from our closing session!
Mission US 1 enters its second year in schools with over 100,000 students served!
For more information www.electricfunstuff.com
November 20, 2011
Holland America’s An Evening At Le Cirque Gets Branded Musical Experience!
Audiobrain has completed a 4-hour musical experience to accompany Holland America Lines' An Evening at Le Cirque Dining Experience. In collaboration with the world famous Le Cirque Restaurant in New York City, diners are treated to a special night of an authentic Le Cirque Experience right onboard each ship! We are very proud of our Holland America Lines Creative collaborators for recognizing that music and sound are integral parts of the overall customer experience and thank you for your continued efforts to bring an unparalleled sonic experience to your fleet!
http://www.hollandamerica.com
November 15, 2011
New York Giants Roll Out Music Package to Game Broadcasts!
Audiobrain has completed our second phase music initiative for the New York Giants. Leveraging from the positive response to the Official Anthem unveiled last year in-stadium, composed by Audiobrain, we have now rolled out to show themes and elements for programming such as radio’s WFAN and Opening Drive Live on MSG and have completed a broadcast musical asset package of over 90 pieces. Thanks to everyone at the Giants for your time, energy and belief! As huge fans, this has been an amazing collaboration and we look forward to 2012!
http://www.giants.com/
October 27, 2011
Design Management Institute Annual 36 Move to New York a Success!
DMI Annual 36: Design At Scale was held in New York October 25-26, and judging by the crowd, speakers and feedback the move was a good one! Audiobrain has created the sonic branding for DMI that includes a sound logo, brand theme and variations.
Held at the Jewish Heritage Museum the conference was insightful, and many new friends were made. Of course our favorite presentation was Melody Roberts, Senior Director, Experience Design Innovation, McDonalds Corporation, our client whose presentation included sonic branding work done by Audiobrain for the McDonalds self-service kiosks -- well done! Please see the photo section for pics from this great event!
For more information: www.dmi.org
October 15, 2011
Audrey Arbeeny Invited to Address MBA Program for 5th Winterim!
Owner and Executive Producer Audrey Arbeeny has been invited for a fifth time to address the Thunderbird School of Global Management’s MBA candidates during their annual Winterim in January 2012. Audrey again was one of the top-rated speakers. The Thunderbird MBA Program is ranked #1 in the world, and we thank you for your interest and support of sonic branding and your belief in it as an integral business tool!
www.thunderbird.edu
#1 “International” Full-time MBA -- U.S. News & World Report 2011(15 consecutive years) #1 “Best in International Business” Full-time MBA -- Financial Times 2011 Mission: “We educate global leaders who create sustainable prosperity worldwide.”
October 7, 2011
BrandManageCamp Surpasses with Attendance and Speakers!
As extremely proud sponsors of Brand ManageCamp, we not only had a great time in Las Vegas October 4-6, but the attendance for this year’s conference was soaring! Thanks to Len for another outstanding job! We added more branded musical elements and even music to accompany Beers Around the World, a special tasting party during the event. Check out our Photo Section!
For more information and to join us at next year’s conference:
http://www.brandmanagecamp.com
September 19, 2011
Audiobrain Collaborates with the New York Giants on Long-Term Initiative!
We are ready for some football as Audiobrain continues our collaboration with the New York Giants. New music created especially for the Giants can be heard throughout their many broadcast vehicles and we are very pleased to be continuing our work that began last year with the In-stadium NFL Films video, with original score by Audiobrain! Thanks to the Giants for your continued support!
http://www.giants.com/
September 6, 2011
Audiobrain Gears Up for Brand ManageCamp 2011!
Audiobrain, a proud sponsor of Brand ManageCamp, will again be creating a sonic branding initiative for the conference to be held in Las Vegas ata the MGM Grand October 4-5, 2011.
http://www.brandmanagecamp.com
Click here to register for the Brand ManageCamp 2011 conference.
August 20, 2011
Pratt’s Sound of A Brand Class Starts 5th Semester
Executive Producer Audrey Arbeeny has started her Sound of a Brand class at the prestigious Pratt Institute for the Fall Semester. This is the only sonic branding course in the country, and Audrey’s 5th semester teaching.
The course will be held at Audiorabin Studios in NY. Classes will begin in September.
www.pratt.edu
July 1, 2011
Audiobrain Completes Panadol Sports for Grey Advertising
Audiobrain recently completed 2 spots for Grey Advertising for our corporate client, Panadol. Look for the ads to launch globally this fall!
June 27, 2011
Microsoft Engineering Excellence Day a Huge Success!
Audiobrain’s Audrey Arbeeny was invited to present sonic branding at Microsoft’s Engineering Excellence Day held in Cambridge on June 21, 2011. Audrey’s presentation at the day-long internal event was very well received, and we thank our colleagues at Microsoft for believing in the value of sonic branding and for giving us the opportunity to bring our craft to a broader audience!
June 22, 2011
Seabourn Quest Luxury Cruise Ship Inaugural Music By Audiobrain!
Seabourn Quest, the newest in the luxury fleet of Seabourn Cruise ships, had its official debut on June 20, with a gala naming ceremony featuring fireworks over the city of Barcelona and a 14-day Maiden Voyage to Athens. Audiobrain composed “We Are Seabourn” for this momentous occasion, and the piece was also performed by an orchestra live at the event.
For more information on the Seabourn Quest, go to:
http://www.seabourn.com/luxury-cruise-vacation-onboard/Quest
June 6, 2011
Red Chariot Set to Launch in Minneapolis!
Red Chariot, a Minneapolis-based retail collaborative, has announced that Audiobrain, a sonic-branding firm, has joined the collaborative. Audiobrain has created all of the sonic branding for the entire retail center, including surround sound and sensor-driven experiences. This was a dream project for us as the Red Chariot is a place where retailers can come and experience the possibilities of multi-sensory retail design- in short, the retail Environments of the Future! Congratulations to all our colleagues at Red Chariot and thank you for allowing is to experiment and push the boundaries of sonic branding in retail environments!
For more information on Red Chariot go to:
http://www.theredchariot.com
Articles and Press Releases on Red Chariot:
http://www.retailcustomerexperience.com/article/181642/Audiobrain-joins-Red-Chariot-s-retail-collaborative
http://www.ddionline.com/displayanddesignideas/industry-news/Audiobrain-Joins-Red-4113.shtml
http://www.retailcustomerexperience.com/research/428/Retail-General
May 15, 2011
Content Evolution Annual Meeting and Educational Series Concludes in Boston!
The Federation Members of Content Evolution held its Annual Meeting in Boston this week, and concluded with an Educational Breakfast for Boston-based businesses to learn more about multi-dimensional branding. Audiobrain is the sonic branding firm for Content Evolution, which is a team of experts from around the world hand-chosen to represent all facets of branding and development. Audrey Arbeeny, Audiobrain’s Founder and Executive Producer, presented Sonic Branding at the Event.
For more information on Content Evolution go to:
www.contentevolution.net
May 2, 2011
WNET/EFS Mission US: For Crown Or Glory? Receiving Rave Reviews!
Congratulations to our Colleagues at Electric Funstuff and WNET on the wonderful reviews to this online educational game! Audiobrain created the music and sound design, as well as the voice-casting- all of which was approved by historians for accuracy, and we created the instrumentation to be as close to the sounds of the period. Be sure to check out the Pennywhistle mini-game!
www.mission-us.org
http://jayisgames.com/archives/2011/04/mission_us_for_crown_or_colony.php
April 28, 2011
Audiobrain’s Audrey Arbeeny Receives Second Emmy™ Nomination!
Audiobrain's Owner and Executive Producer, Audrey Arbeeny, has received an Emmy Award Nomination for her work on NBC's 2010 Vancouver Games Broadcast. The nominees were announced by the National Academy of Television Arts and Sciences on April 9. This is her second nomination, and Audrey previously won an Emmy™ Award for her work on NBC’s Beijing Olympics Broadcast.
As Music Supervisor, Audrey headed both the Vancouver and New York music resource teams for the networks of NBC. This was Audrey's fourth time at the NBC Olympics music supervision helm. Audiobrain team's responsibilities included musical content procurement from publishers, labels, and artists, consulting on the music system design and information organization, original composition and creative support for NBC’s producers both on-site at the games in Vancouver with 24/7 music operations, and at NBC's 30 Rock Studios in New York. Thank you to our colleagues at NBC Olympics for believing in us- trusting that we were the right team to again head their ever-expanding music initiatives, and for making us a part of another successful Olympics broadcast!
April 26, 2011
Audiobrain Featured In Inc. Magazine!
Audiobrain was featured this week in an article in Inc Magazine entitled “Does Your Brqnd Ring Like A Bell? Which explore the importance of sonic branding. Along with an interview with Audiobrain, our longtime client, 1st Advantage Federal Credit Union’s Vice president of Marketing Jim Craig also provides a case study of his experience and various sonic branding initiatives with Audiobrain. To read about Audiobrain in this article, click here: “Does Your Brand Ring Like A Bell?”
April 15, 2011
FUSE 2011 a Huge Success!
The FUSE Conference, held in Chicago April 11-13 had a great turnout and many fantastic presenters. Audiobrain provided the sonic branding for the three day event, including room ambience, executive walk-on's, sonic logo, break music and three-room sound design experiences. Thanks to our new friends at FUSE for the great collaboration and we look forward to many more! http://www.iirusa.com/fuse/fuse-home.xml
April 5, 2011
Audiobrain Completes Phase 2 of Holland America Lines Audio Experience!
Audiobrain recently returned from Fort Lauderdale where we installed an upgraded sonic experience on both the Nieuw Amsterdam and the Eurodam as they reposition to Europe for the Spring and Summer. Be sure to reserve the Le Cirque Dining Experience when onboard!
http://www.hollandamerica.com
March 7, 2011
Tribeca Film Institute Returns To Audiobrain!
Audiobrain will again be hosting a Music for Film & Television workshop for the students of the Tibeca Film Institute. The workshops will be held at Audiobrain’s Studios on April 18-19. For more information on the Tribeca Film Institute go to http://www.tribecafilminstitute.org/.
February 20, 2011
Audiobrain To Address AIGA!
Audrey Arbeeny has been asked to speak at AIGA, the oldest and largest professional organization for design this spring. The date is scheduled for April 23rd at the Metro North Chapter. For more information on the event and AIGA go to http://www.aiga.org/.
January 4, 2011
Audiobrain Featured in Sonic Branding Article!
Audiobrain was featured in an in-depth article "Sonic Logos Now a 'Sound' Business Practice in today's edition of The Street.com.
TheStreet.com, Inc. is one of the world's leading digital financial media company. Since its inception in 1996, TheStreet's free, award-winning Web site, thestreet.com, has distinguished itself from other financial Web sites with its journalistic excellence and unbiased coverage of the financial markets, economic and industry trends, and investment and financial planning. We are very excited that we were chosen as the sonic branding experts to explain this practice, and thank thestreet.com for a wonderful article!
You can read the article here:
http://www.thestreet.com/story/10959185/1/sonic-logos-now-a-sound-business-practice.html
December 27, 2010
Audiobrain Completes Second Cruise Ship Sonic Experience for Holland America!
Audiobrain recently extended
the sonic branding initiative we created for Holland
America’s Nieuw Amsterdam to their sister ship, The Eurodam.
This is part of the first phase
of a long-term, multifaceted initiative with Holland
America. Thanks to our colleagues at Holland
America and we look forward to beginning phase 2 in 2011!
www.hollandamerica.com
November 1, 2010
Audiobrain Featured in ProSound News!
Audiobrain was recently
featured in October’s edition of ProSound News, the
definitive publication for the professional audio industry.
The article outlined Audiobrain’s work in sonic branding as
well as a profile on the technical systems in our studios.
Audiobrain would like to thank our colleagues at ProSound
News for the article, and be sure to check out the
article here (registration required).
www.prosoundnews.com
October 25, 2010
Audiobrain Extends Olympics Role to Music Supervision
Services for NBC Sports!
Audiobrain has extended
our Music Supervision services beyond NBC Olympics to now
include NBC Sports. Audiobrain has a long-term relationship
with NBC Olympics and won an Emmy™
Award for our work on the NBC
Beijing Olympics Broadcast. We thank our NBC colleagues for
expanding our role to now serve the entire NBC Sports Team!
For Strategic Marketing please continue to contact Head TV
Music Creative Alicen Catron-Schneider at Alicen.Schneider@nbcuni.com.
www.nbcsports.com
October 19, 2010
Audrey Arbeeny Returns to Address Thunderbirds for Third
Year!
Owner and Executive
Producer Audrey Arbeeny has been invited for a third year to
address the Thunderbird School of Global Management’s MBA
candidates during their annual Winterim in January, 2011.
Audrey was one of the top-rated speakers, and we thank you
for the opportunity to once again participate in this
superior program.
www.thunderbird.edu
#1 “International” Full-time MBA -- U.S. News & World
Report 2010 (14 consecutive years)
#1 “Best in International Business” Full-time MBA --
Financial Times 2009
Mission: “We educate global leaders who create sustainable
prosperity worldwide.”
October 6, 2010
Eebee’s Adventures featured In Wall Street
Journal!
Eebee’s Adventures, an Under 2
Baby Market DVD Series featuring songs and sound design by
Audiobrain, was the front page story in today’s Wall Street
Journal’s Personal Journal Section. Audiobrain worked
extensively with EveryBaby Company to bring this amazing and
educational little baby to life!
Congratulations to EBC! To read the article as well as to see
and hear samples from the series, please visit:
http://bit.ly/alghHW
October
1, 2010
Mission US: For Crown or Colony officially launches
nationwide!
A big congratulations to
our colleagues at Electric Funstuff for a fantastic job on their interactive
educational game for WNET:
Mission US! Audiobrain composed the score and casted and
recorded all the voice talent heard in the finished
product. Mission US is a multimedia project featuring free
interactive adventure games set in different eras of US
history.
The site has already been selected as an Editor's Choice by
Children's Technology Review and the game is getting great
feeback from teachers and kids. You can log on to play the
game at www.mission-us.org! In addition to the site, there are
other ways you can connect with Mission US:
on YouTube: www.youtube.com/missionus
on Facebook: www.facebook.com/missionus
on Twitter (@Mission_US): www.twitter.com/Mission_US
Check out our photos page for a shot of our celebratory drinks
with our friends at EFS!
September 28, 2010
Audiobrain completes another successful year at Brand
ManageCamp!
Audiobrain attended and
sponsored Brand ManageCamp for the 5th year in a row. The
conference was held once again in Las Vegas and had the
highest attendance yet. This year, the conference placed an
emphasis on the importance of fresh thinking by creating
“fresh thinking zones” for each of its sponsor companies.
Audiobrain took this idea to the limit by creating a space
that was both a comfortable thinking space complete with an
Xbox360 and various sonified objects, as well as a space that
told the Audobrain story through a number of articles, photos
and videos. In addition to this fresh thinking zone,
Audiobrain returned as the sonic branding arm of the
conference, creating two new brand theme remixes, conference
mixes for breakfast and lunch, fresh artist music samplers,
and a custom wine tasting mix that paired music from around
the world to specific wines based on geographical location
and taste characteristics. Audiobrain congratulates our
colleagues at ManageCamp on another successful year in Las
Vegas, and we are already looking forward to BMC 2011! Check
out the photos in our photo and blog areas.
August 31, 2010
UPDATED - Content Evolution Sonic Branding Initiative
Launches Today!
UPDATE: This press release
recently surpassed the 350 mark for number of news sources
covering the announcement!
Audiobrain recently created the sonic
identity for Content Evolution; an organization comprised of
over 40 hand-selected companies (Audiobrain representing the
field of sonic branding) dedicated to customer research,
strategy and brand experience. This sonic logo accompanies
the newly created member mark designed to be used on member
websites and promotional material, and is just one part of
the many assets Audiobrain has created for Content
Evolution. Check out the press release explaining the
methodology behind the new logo!
August 15, 2010
Audiobrain Completes Initiative for Holland America Cruises!
Audiobrain just returned
from Italy for the completion of the first phase of a
long-term, multifaceted initiative with Holland America. This
project was two years in the making, and we thank our
collaborators at HAL and look forward to Phase 2! Check out
the photos in our photo and blog areas, as well as a beautiful
video about the launching of the Nieuw
Amsterdam!
July 13, 2010
Jersey Shore Season 2 and Album Release Party a Huge Success!
Marquee was the Place to
be as the entire cast of the hit TV show Jersey Shore was on
hand to celebrate the launch of Season 2 and the new Jersey
Shore Soundtrack album. We had a blast! Thanks to our
longtime colleagues at Universal Republic, who always provide
us with great music, for including us in this really crazy
night! Check out the photos in our photo and blog areas!
July 10, 2010
Audiobrain Signs Network Identity Package for Large Cable
Network!
Audiobrain is in the process of developing a
sonic branding network identity for a top cable network. We
will provide details of this exciting initiative when the
initiative airs to the public. Thanks to our colleagues for
this great opportunity and for selecting us to create this
initiative!
July 9, 2010
Audiobrain Featured in Variety!
Somehow this missed our
newspage, but Audiobrain was featured in Variety in a story
on sonic branding and sound logos!
Click here to
read the article.
July 8, 2010
Audiobrain Gears Up for Brand ManageCamp 2010!
Audiobrain, a proud
sponsor of Brand ManageCamp, will again be creating a sonic
branding initiative for the conference to be held in Las
Vegas September 21-22. Amongst this year’s speakers will
be David Meerman Scott, the bestselling author of World Wide
Rave. Audiobrain worked with David to create a sonic
branding initiative and theme for his brand, which will be
heard at this great conference!
Click here for info on Audiobrain’s work with David.
Click here to
register for the Brand ManageCamp 2010
conference.
July 3, 2010
Panadol Annual Meeting a Huge Success!
Audiobrain recently
completed 12 new, branded assets to accompany
GlaxoSmithKline’s Panadol brand’s event at the annual meeting
held in London in mid-June. Audiobrain has previously created
the sonic branding strategy, sonic logo and global sonic
branding guidelines for the Panadol brand, and we
congratulate our longtime colleagues on a highly successful
event!
July 3, 2010
Audiobrain Contributes to Top European Design Book!
Highly esteemed author
Kathryn Best has just released her latest design book:
The Fundamentals of Design
Management. The
Book emphasizes the interdisciplinary nature of design
management, and as such is of relevance to those from a
number of backgrounds: art and design, business, marketing
or media. Audiobrain’s Audrey Arbeeny authored the chapter
on sonic branding in which she discusses the process, the
role in interdisciplinary design, and how to integrate
into the design equation.
The Fundamentals of Design Management can be purchased at any
major book outlet including Amazon and Barnes and Noble.
Congratulations to Kathryn on an amazing, must-read book!
June 30, 2010
Audiobrain Interviewed for Big Think!
Executive Producer Audrey
Arbeeny was interviewed by Big Think for a discussion on
Audiobrain’s pioneering work in the field of sonic branding.
Big Think is a new-and-notable information portal for new
innovations and ideas. The interview will be posted shortly.
Thanks to the folks at Big Think for recognizing Audiobrain
as leaders in this field!
www.bigthink.com
June
8, 2010
1st Advantage Radio Station is Complete!
Audiobrain recently
completed our retail branding for 1st Advantage Federal
Credit Union. This included an upgrade to the already popular
“Radio 1A”, providing branded content to each of its
branches. This is a continuation of our sonic branding
initiative that began in 2006. We are currently working on 2
other sonic branding initiatives for 1st Advantage - Congrats
on the new radio station!
May 20,
2010
Cherry Lane Celebrates 50th Anniversary in Style!
Audiobrain had a great
time last night at the 50th Anniversary Party for our
colleagues at Cherry Lane. Held at Brooklyn Bowl,
Williamsburg, the party featured many performances by Cherry
Lane artists, including John Legend, Antigone Rising, Madi
Diaz, moe. and Delta Spirit. Food, cocktails, music and
bowling - we had a blast and congrats to our longtime friends
at Cherry Lane for this milestone! Check out the photos in
our photo
and blog areas!
May
20, 2010
Content Evolution Holds First Annual Event in New York!
On April 28, 2010, New
York’s Interbrand was the location for the first annual
Content Evolution conference. Content Evolution is a
collective of 34 organizations with top expertise in
respective fields of experience and strategic design.
Audiobrain is a proud member of Content Evolution and
represents the discipline of sonic branding. All company
members have been hand-chosen to be a part of this elite
group, and we are very excited to participate in this
initiative! Check out the photos in our photo and blog areas!
www.contentevolution.net
May 17, 2010
Audiobrain holds Workshops for Tribeca Film Institute!
On April 7 and 8,
students from the Tribeca Film Institute visited Audiobrain
for a hands-on workshop in sonic branding and audio for film.
The students were paired with Audiobrain composers who took
them through the process of developing strategic sound, as
well as educating them on audio tools and industry
terminology. It was a great 2 days and we’ve received many
positive responses from the students! Check out the photos in
our photo
and blog areas!
For more information about the Tribeca Film Institute,
visit: www.tribecafilminstitute.org
May
10, 2010
Audiobrain Completes Microsoft Sonic Branding Initiatiative!
Audiobrain has completed
the very last sound for our multi-platform initiative with
Microsoft. We will have further details of our work once the
product is released to the public. Thanks to our longtime
colleagues at Microsoft for another great collaboration!
April 28, 2010
Audiobrain Completes Read
180 for Scholastic!
Audiobrain recently completed our sonic
branding work for Scholastic’s Read 180, its top-rated,
interactive, server-based reading intervention educational
tool. Our work involved music, sound design and effects, as
well as strategy/hierarchy of sounds and their relationship
in a learning environment. For more on Read 180, click
here.
April 18, 2010
Audrey Arbeeny Published in
DMI Fall Review!
Owner/Executive Producer Audrey Arbeeny
was selected by the Design Management Institute to
author an article for their Fall, 2009 (Volume 20/Number
4) DMI Review. The issue: Brand: Developing a Holistic
Consumer Experience features the article in which Audrey
chronicles the Audiobrain process, emphasizes the
importance of sonic branding, and presents a case study
on Audiobrain’s work for Microsoft’s Xbox 360. To order
the issue, please visit DMI’s website here.
April 15, 2010
1st Advantage Returns for
Extended Sonic Branding Initiative!
We welcome back our great colleagues at 1st
Advantage Federal Credit Union, who are extending the sonic
branding strategy, sound logo and retail branding with
2 new initiatives currently underway. Stay tuned for updates
on when the projects are revealed!
Click here to
listen to VP of Marketing for 1st Advantage Jim Craig
discuss Audiobrain’s branding initiatives.
March 11, 2010
Audiobrain Back in NY After Successful Vancouver
Olympics!
We are all back in New York after completing
our year-long Vancouver music project with NBC Olympics, our
fifth collaboration culminating with the live broadcast and
music operations from Vancouver. In addition to Music
Supervision, Audiobrain had many original compositions
featured throughout the broadcast. To our longtime colleagues
at NBC, THANK YOU for once again choosing us to be a part of
your amazing Games Coverage!
February 28, 2010
Vancouver Closing Ceremonies
This is it! Everyone in a
great mood, lots of pictures and a nice primetime screen
credit! Lots of fun, pics, tears and hugs. And how about that
Hockey game! Streets are insane here! This was a great
Olympics! Be sure to check our blog and photos page for the final snaps of the 2010 Winter
Olympic Games.
February
22, 2010
Audiobrain Original
Composition in Vancouver Olympics Gold Medalist Bode Miller
Feature!
We can't believe the final week is here! It's been alot of
work, but alot of once-in-a-lifetime moments as well! One of
them has meeting Figure Skating Gold Medalist Evan
Lysacek and talking with him - what an experience! And
when Bode Miller took home the gold in the Men’s Super
Combined, his profile aired with original music by
Audiobrain! Check out the rest of our pics in the
photos section of our site, or go to our
blog.
February
7, 2010
Daily Updates from
Vancouver Olympics!
We
are serving as Music Supervisors for our fifth Olympics
Broadcast with NBC. We’ll try and keep you updated as the
Olympics get underway!
Please visit our photos page
for the Vancouver Winter Olympics here!
December
9, 2009
Our Emmy Award for the Beijing Olympics has arrived!
Our long-awaited Emmy has finally arrived at the Audiobrain
Studios. Audrey Arbeeny received the award as part of the NBC
Team for the Best Live Event Turnaround for the NBC Beijing
Olympics Games Broadcast. Thanks to all at
NBC, and we are looking forward to Vancouver
2010 Olympics, our fifth collaboration!
November 28, 2009
Major League Soccer Championship Finals a Huge Success!
Audiobrain and 16 of our sonic branding colleagues had a
whirlwind three days ( November 20-22) in Seattle for
the MLS Cup Finals between the L.A. Galaxy and
Real Salt Lake. From the Seattle Sounders Party in the
Seatlle Aquarium (complete with Scuba divers in the tanks
playing soccer!), the Commissioner’s Gala at Experience
Music- from the sold-out stadium to a full marching band
performing the Audiobrain-composed Major League Soccer
Anthem, it was a weekend none of us will soon forget-
check out our pictures in the Photo section!
Thanks to everyone at MLS for all the great sound
collaborations and congratulations on a hugely successful
season!
Click here to
view the recording session for the MLS anthem.
Click here to
hear about Audiobrain’s long-term initiative with MLS.
Click here to
listen to the choral version of the MLS anthem, written
specifically for the MLS Championship Cup
Finals.
November 10, 2009
Audiobrain Returns to 2010 Thunderbird Winterim!
Due
to the success of our address last year, Audiobrain’s Owner
and Executive Producer Audrey Arbeeny has been been asked to
present Sonic Branding at the 2010 Thunderbird Winterim.
Founded in 1946, Thunderbird
is the first and oldest graduate management school focused
exclusively on global business. It is regarded as the
world's leading institution in the education of global
managers and has operations in the United States,
Switzerland, the Czech Republic, Russia, Central and South
America, Singapore and China. Ranked No. 1 in
International Business by the Financial Times, U.S. News
& World Report, and The Wall Street Journal/Harris
Interactive 2007 Survey of Corporate Recruiters,
Thunderbird is dedicated to educating global leaders who
create sustainable prosperity worldwide. The school's
programs facilitate the development of the global mindset
which is critical to managing effectively in different
social, economic and political environments. More than
38,000 students have graduated from Thunderbird, and its
alumni live and work in more than 140
countries.
October
23, 2009
DMI Annual 34 Wraps in Cambridge to Overwhelming Praise!
Design Management Institutes’ 2009
Annual 34: Design for Complexity and Change was held in
Cambridge October 18-20th.
Audiobrain is a sponsor of DMI and has created a full
sonic branding initiative for this acclaimed and
globally respected organization. The conference was a
huge success with 17 countries represented! You can
check out pictures from the event here.
October
12, 2009
Brand ManageCamp a Huge Success with Sonic Branding by
Audiobrain!
We've just wrapped up another great
year at Brand ManageCamp in Las Vegas. The conference
was held on October 5-6 and had another strong roster of
speakers discussing the new realities of branding,
marketing and new media. Audiobrain is a returning
sponsor of Brand ManageCamp, providing the conference
with an evolving branded music experience for the last 4
years. Congratulations to our friends on another great
year for BMC!
October
10, 2009
United Football League
Launches with Sonic Branding by
Audiobrain!
The United Football League (UFL) had
its inaugural game on October 8, 2009. The first matchup
saw the California Redwoods take on the Las Vegas Locos,
broadcast live on the Versus Network. The new league is
off to a great start, and its branded music, (including
a sonic branding strategy, full network identity
package, and sound logo) was create by Audiobrain.
Congratulations to our colleagues at the UFL. Both
league and the branded music have been widely well
received :). Here is a look at our live
recording
sessions!
For more information on the UFL go to:
http://www.ufl-football.com
August 20, 2009
Audiobrain Signs on for Vancouver Olympics with NBC!
Audiobrain will
once again serve as Music Supervisors for NBC’s Vancouver
Olympics Broadcast, it was announced today. Audiobrain will
be responsible for the management of the music systems as
well as music support for the NBC Networks, nbcolympics.com
and on-demand both onsite in Vancouver and at 30 Rock in New
York. This is our fifth Olympics initiative with our amazing
colleagues at NBC and we thank you for once again choosing us
as your music team! The Vancouver Olympics are February
12-28, 2010. For more information please visit
www.nbcolympics.com.
August 12, 2009
Audrey Arbeeny Wins Emmy Award for Beijing Olympics!
Along with the NBC
Olympics Production Team, Audiobrain Owner and Executive
Producer was awarded an Emmy Award in the category
Outstanding Live Event Turnaround for NBC’s Broadcast of the
Beijing Olympics. Audrey was Music Supervisor for the
Networks of NBC and along with the entire Audiobrain team
headed the music operations for the networks of NBC in both
Beijing and New York. Thank you and congratulations to our
colleagues at NBC for this once-in-a-lifetime, history making
broadcast experience!
July 30, 2009
UFL Selects Audiobrain for Sonic Branding of New Football
League!
The newly formed United Football League
(UFL) has selected Audiobrain
as its sonic branding partner to launch the League this
Fall. In addition to the sonic branding strategy,
Audiobrain is composing the Official Anthem and network
identity package for all in-show branded musical elements.
We are excited to be part of this highly anticipated
initiative!
July 10, 2009
Brand ManageCamp adds Sonic Branding to Speaker Profiles!
As part of our
ongoing sonic branding initiative with Brand ManageCamp, the
speakers now have video introductions for this year’s
conference, to be held in Las Vegas October 5-6, 2009.
Audiobrain is a proud sponsor of Brand ManageCamp and
composed the video bookends for the speaker profiles!
http://www.managecamp.com/bmc2009
June 15, 2009
Audiobrain begins new Project with Microsoft
Audiobrain has
begun working on a new initiative with Microsoft - Details to follow when available!
June 1, 2009
Audiobrain Featured in Post Magazine Sonic Branding Article!
Owner and Executive
Producer Audrey Arbeeny was featured in an
article in the June 2009 issue of Post Magazine.
Thanks Ron DiCesare for getting our sonic branding story
right!
May 27, 2009
Audiobrain begins new Sonic Branding and Technical initiative
with Indoor Direct!
Audiobrain has signed with
Indoor Direct to serve as sonic branding and technical
consultant for their retail operations. Indoor Direct
creates branded content and television entertainment
systems for the largest fast-food chains in the country.
We are pleased to be working with our new collaborators
and are looking forward to contributing to your unique
offerings!
May 1, 2009
Audiobrain Creates Interactive Sonic Branding Guidelines for
GSK Offering
Following our
successful interactive sonic branding guidelines for Panadol,
Audiobrain has created the same for GlaxoSmithKline’s Global Denture Care Team. These
guidelines serve as a blueprint for any teams throughout
the world to understand the sonic landscape, tone, feel
and components that create a unique, consistent and
memorable brand experience with sound. Thanks GSK and GDC
teams for your continued support and belief in sonic
branding!
April 22, 2009
Audiobrain’s Audrey Arbeeny Receives Emmy Nomination for
Beijing Olympics!
Audiobrain's
Owner and Executive Producer, Audrey Arbeeny, has received an
Emmy Award Nomination for her work on NBC's Beijing Olympic Games Broadcast. The
nominees were announced by the National Academy of Television Arts and
Sciences on
April 2.
As Music Supervisor, Audrey headed both the Beijing and New
York music resource teams for the networks of NBC. This was
Audrey's third time at the NBC Olympics music supervision
helm, and without question Audiobrain's largest undertaking
to date. A music initiative that was nearly 2 years in the
making, the Audiobrain team's responsibilities included
musical content procurement from publishers, labels, and
artists, consulting on the music system design and
information organization, and creative support for NBC’s
producers both on-site at the games in China with 24/7
music operations, and at NBC's 30 Rock Studios in New
York.
Thank you to our colleagues at NBC Olympics for believing in
us, trusting that we were the right team to head their
music initiatives for this complex, historic endeavor, and
for taking us along for this once-in-a-lifetime ride!
Design
Management Europe 13 a Huge Success!
Judging by the attendance and
enthusiastic response, The DMI International Conference
held in Milan, Italy April 1-3 was widely hailed as one
of the best to date! Audiobrain is a proud sponsor
of DMI, and also recently created a sound
branding initiative for this esteemed organization. Thanks
to President Tom Lockwood and Program Manager Patricia
Olshan for your enthusiasm and advocacy for sound
branding! Check out our pics under DMI
Milan!
Sportel Brings the Best in
International Sports Television!
We recently
attended Sportel in Miami March 15-17. This international
conference brings sports producers, programmers and
networks from all over the world for networking and
education. Thanks to everyone at Sportel and we’ll see you
in Monte Carlo in October!
February 25, 2009
World Wide Rave Launches with Sound Branding by
Audiobrain!
Famed author
David Meerman Scott has launched his new book World Wide
Rave: Creating triggers that get millions of people to
spread your ideas and share your stories available now
online and in bookstores everywhere! A World Wide Rave is
when people around the world are talking about you, your
company, and your products-whether you're located in San
Francisco, Dubai, or Reykjavík. It's when global
communities eagerly link to your stuff on the Web. It's
when online buzz drives buyers to your virtual doorstep.
And it's when tons of fans visit your Web site and your
blog because they genuinely want to be there. This has
truly been an adventure for Audiobrain as we created this
sound branding initiative for David Meerman Scott and
World Wide Rave.
Click the link below and watch how the Rave traveled all over
the world (and listen to the music!).
http://www.webinknow.com/2009/02/how-will-you-create-a-world-wide-rave-video-and-ebook.html
After viewing the video, read the free e-book about how the
video was made. Page 17 will give you the story behind our
sound branding initiative. Then go back and have a listen
again, this time knowing the characteristics we captured
sonically.
BIG congrats to David (who just sent us a message from in
Istanbul to let us know the video was up!)
http://www.davidmeermanscott.com/documents/Viral_Video.pdf
February 24, 2009
Audiobrain’s Virgin Mobile USA Sound Logo and Ringtones are
in Stores Across the US!
Thanks to our friends
at Virgin Mobile for stopping by and bringing us a Virgin
Mobile ‘Shuttle’ cell phone, fully equipped with the start
up sound and ringtones created by Audiobrain! The sounds
have launched in all the new phones, so those of you who
want a fun, cool great-sounding cell phone, you know who
to go to!
February 20, 2009
Audiobrain Speaks at Alberta College of Art and
Design
Executive producer Audrey
Arbeeny and Composer Curtis Macdonald traveled to Calgary,
Canada to conduct three symposiums on sound branding and
audio tools for the students at ACAD at the request of the
faculty. We have received several emails from students and
faculty alike who gained new insights into how, as designer,
they can develop and use sound in a more powerful and
purposeful way. Thanks to ACAD for this very special and informative
day!
ACAD is a leading centre for education and research, and a
catalyst for creative inquiry and cultural development. We
engage the world and create possibilities.
February 15, 2009
Presidents Challenge Getting Rave Reviews
Maybe it’s because the Presidency
captured our nation, or maybe it’s because our
colleagues at Electric Funstuff have again created a fantastic
educational game President’s Challenge. The Audiobrain
team had a great time creating music from the different
Presidential Eras, and learned about our Presidents as
well! Test your history skills and try the game here:
http://www.newgrounds.com/portal/view/482007
February 3, 2009
NBC Super Bowl Broadcast Makes History!
NBC‘s
broadcast of Super Bowl 43 was the most-watched Super Bowl in
history, topping last year’s installment on Fox. The
broadcast had an average of 98.7 million viewers, topping
last year’s average of 97.5 million. The game was also the
second most-watched television program in U.S. history,
behind only the M*A*S*H series finale in 1983. Audiobrain
worked as music supervisors for the broadcast, providing
content and research to our amazing colleagues at
NBC Sports - Congratulations!
January 30,
2009
Audiobrain
Well Received at Thunderbird School of Global
Management!
On January 9, Executive
Producer Audrey Arbeeny was invited to address the students
from Thunderbird School of Global
Management, the #1
ranked MBA program in the world. The presentation received
high marks from the MBA students at the 2009 Thunderbird
Global Brand Management Winterim Here is some of the
feedback:
“Very interesting presentation. Eye-opening material,
awesome!!”
“Great addition to the Winterim. This portion should always
be included in future Brand Winterims. It is the forefront of
the brand.”
“I really enjoyed learning about something new!!”
“Unique and empowering presentation”
“Excellent insight with a relatively unknown area of
branding”
“Amazing presentation-great lecture and really interesting”
“So engaging; complete different way of thinking about
branding that I'd never thought of before. I really LOVED
this presentation.”
“5 star! Necessary for the future T-birds. Must return!”
“It is a new area that I have never noticed. It is great to
know and learn the new knowledge new branding.”
Thanks Thunderbirds and we will surely see you next
year!
January 9,
2009
Audiobrain
Continues Sound Branding with McDonald’s
Following the successful
work on McDonald’s retail prototypes last year, we have begun
the actual sound development for this global initiative.
Thanks to our friends at McDonald’s for another great
collaboration!
December 16, 2008
Audiobrain Re-Ups as Music Supervisors for NBC Sports and
Olympics for 2009!
On the heels of our successful
collaboration with NBC for the Beijing Olympics,
Audiobrain has reached an agreement to continue as music
supervisors for NBC Sports and Olympics. Our role will
include music systems management, content procurement,
and ongoing support for the Sports and Olympics
Production Teams. Thanks to our colleagues at NBC for
their continued support and enthusiasm!
December 1, 2008
MLS Championship Game Ends on High Note with Official Anthem
by Audiobrain
Audiobrain's original composition
for MLS, Processional Anthem, opened the
Championship Cup Finals between the NY Red Bulls and the
Columbus Crew for the second year in a row. To further
brand the league the anthem was also played when the
Championship Trophy was presented. The game was held on
November 25 at the home stadium of the Los Angeles Galaxy
in Carson, CA. Audiobrain was in attendance as invited
guests of the league.We heard from many players that they
loved the anthem and it really gets them excited and
pumped up for the game! Congratulations to our friends at
MLS for a great season!
November 17, 2008
Xbox 360 Releases Brand New Update with New Sounds From
Audiobrain!
Following our successful sound branding
initiative and product sonification for the original
Xbox 360, Microsoft again collaborated with Audiobrain
to create new sounds for their recently released upgrade
for the product. Audiobrain has been working on the
latest Xbox release since June and we are proud that
it is being hailed as a resounding success for our
colleagues! We congratulate the Xbox 360 team on a really
great project!
November 15, 2008
MLS Anthem Available on iTunes, Rhapsody, and eMusic
Processional Anthem, the official theme
of MLS, has been a resounding hit with fans and players
alike! Due to it's popularity, the anthem can now
purchased on many of the major music portals
including iTunes, Rhapsody and eMusic. Each one also offers the Anthem as a
Ringtone or a downloadable song. There are three different
versions you can collect, the primary vocal version, an
orchestral versions, and the rock version.
October 15, 2008
Microsoft and 1stAdvantage join Audiobrain's Presentation at
Brand ManageCamp!
Audiobrain was delighted when
colleagues from Microsoft Xbox 360 and 1stAdvantage
Credit Union flew to Vegas and joined Executive Producer
Audrey Arbeeny and Composer Jay Rothman for our sound
branding presentation at this year's Brand ManageCamp. We have heard from many attendees that
hearing from clients first-hand brought sound branding to
life for them. We thank both of these companies for their
enthusiasm and support!
September 22, 2008
Audiobrain Returns From Hugely Successful Olympics Games
Broadcast!
Audiobrain has been in Beijing since July 30, serving
as NBC's Music Supervisors for their
Beijing Olympic Games
Broadcast. This
was our fourth Olympics collaboration with NBC, and
without question our largest undertaking to date. A music
initiative that was nearly 2 years in planning, our
responsibilities included musical content procurement from
publishers, labels and artists, consulting on the music
system design and information organization, and creative
support to NBC’s producers both on-site at the Games in
China and at NBC in New York, as we ran 24/7 music
operations in both locations.
The networks of NBC Universal aired 3,600 hours of coverage
from Beijing - more than the combined total of every previous
Summer Games broadcast in the U.S. The coverage aired on 7
networks: NBC, CNBC, MSNBC, USA, Oxygen, Universal HD, and
Telemundo, and there were 2,200 hours of live streaming
broadband video available on NBCOlympics.com. That's alot of
music supervision!
The events that unfolded during the Games, the stories that
were created and the spectacular undertaking from beginning
to end captivated the viewers and the response to the
broadcast was overwhelming: The Beijing Olympic coverage was
the most watched event in U.S. television history, and the
largest undertaking in the history of broadcasting. Thank you
to our colleagues at NBC Olympics for believing in us,
trusting that we were the right team to head their music
initiatives for this complex, historic endeavor, and for
taking us along for this once-in-a-lifetime ride!
September 20, 2008
Audrey Arbeeny to Speak at 2008 Brand ManageCamp Oct. 6 -
7
Executive producer Audrey Arbeeny will be speaking at this
years Brand ManageCamp along with several Audiobrian clients to
discuss the impact of sonic branding on their initiatives.
The conference will be held at the Wynn Hotel October 6-7
and is nearly sold out! Also speaking are many thought
leaders in the world of branding, so please joing us at
the fun and informative event!
August 22, 2008
Audiobrain wins Communicator Award of Excellence for Olympics
Composition
Audiobrain has received the Award of Excellence for Best Use
of Music for The Great Race, The 30 minute centerpiece film
for the 2006 Torino Olympics Broadcast. Thanks to our
colleagues at NBC Olympics for the opportunity to score this
magnificent feature!
http://www.communicatorawards.com/
August 20, 2008
Audiobrain wins 7 Communicator Awards of
Distinction
Audiobrain has received 7 Awards for our various sound
branding and broadcast initiatives. They are:
• Original Music and Sound for Corporate Image: Virgin Mobile
Sound Logo
• Original Music In Sports: Manning vs. Manning NBC’s Sunday
Night Football
• Original Music In Sports: The Great Race: Torino Olympics
Broadcast NBC Universal
• Production/ Original Composition Music: Major League Soccer
Anthem
• Production/ Best Use of Music: Major League Soccer Anthem
Various Elements
• Production/ Original Composition Music: Manning vs. Manning
NBC’s Sunday Night Football
• Production/ Original Composition Music: The Great Race:
Torino Olympics Broadcast NBC Universal
http://www.communicatorawards.com/
July 15, 2008
Audrey Arbeeny Returns To Teach Sonic Branding Course at
Pratt!
Executive Producer Audrey Arbeeny has been asked by the
prestigious Pratt Institute to again teach a course on Sonic Branding
for the Fall Semester. The course will be held at the 14th
Street Campus in Manhattan. Pratt is the first school to
offer Sonic Branding as a course. Classes will begin in
September.
July 10, 2008
Audiobrain featured in Ad Age Article!
Check out this piece about Audiobrain’s work for NBC’s
Beijing Olympics Broadcast: http://adage.com/songsforsoap/post?article_id=127348
July 1, 2008
Audiobrain's Michael Sweet Continues Teaching Sound Design at
Parsons Parsons
Creative Director Michael Sweet again returns this fall
to Parsons The New School of Design
in New York to teach Sound
Design. Michael teaches introductory techniques in sound
design as the students work on the masters thesis
projects. The course is offered through the masters
program in design and technology. This is Michael's sixth
year teaching at the prestigious educational facility.
June 15, 2008
Let The Games Begin! Audiobrain In Final Preparations for
Beijing
Audiobrain teams will be leaving for Beijing China to serve
as NBC’s Music Supervisors starting July 29 and
returning at the end of August. In addition to the 24/7
Music operations in China, we will also be running a full
service Music Room at NBC’s 30 Rock. Our studios on 22nd
Street will also be in full operation throughout the
Games. Be use to watch the networks of NBC, and check out
nbcolympics.com which will be streaming much of the Games.
Please note that the deadline for music submissions in
July 10th as we will then begin final preparations of our
music and systems.
May 14, 2008
Audiobrain featured in June Issue of Fast
Company
Fast Company, one of the world’s leading magazines
for business innovation, features Audiobrain in their June
Issue. “Strike Up The Band” looks at Audiobrain’s
collaboration with NBC in preparation for the Beijing
Olympic Games, and also discusses our sonic branding
initiatives for clients such as McDonald’s, GlaxoSmithKline, IBM and Virgin Mobile USA. The magazine hits the newsstands
Friday, May 16. Thanks to our clients and especially to
NBC Olympics who were interviewed for the story!
May 14, 2008
Xbox 360 Sales Top 19 Million Worldwide, First Gaming System
to Hit 10 Million in U.S.!
Microsoft announced today that its Xbox 360 has
sold over 10 million units in the US making it the first
current-generation gaming console to break this mark. Its
global sales have now surpassed 19 million units, more
than any other current-generation console. Congratulations
to all of our Xbox colleagues! Audiobrain developed the
sonic branding strategy for the Xbox 360, as well as the full product
sonification and sound signature for this highly
successful product.
May 10, 2008
Audiobrain heads to Beijing as Music Supervisors for NBC's
Olympic Games Broadcasts
Audiobrain has been selected to provide music supervision
services and music system management in Beijing and New York
to NBC Sports and Olympics during the network’s coverage of
the 2008 Beijing Olympics August 8-24. Our responsibilities
include musical content procurement from publishers, labels
and artists, information architecture and organization of the
music for easy access, and creative support to producers on
site in Beijing during the Olympic Games as the networks of
NBC will air 3,600 hours of coverage from Beijing- more than
the combined total of every previous summer Games broadcast
in the U.S. The coverage will air on 5 networks: NBC, CNBC,
MSNBC, USA and Telemundo. About 2,200 hours of live streaming
broadband video will be available on nbcolympics.com.
Audiobrain has been working on creative content and systems
organization with NBC Olympics on this initiative since
September,2007, and are looking forward to our fourth
exciting Olympics Broadcast with
NBC!
May 9, 2008
Audiobrain Congratulates Pratt and Parsons
Graduates!
Audrey would like to congratulate her students at
Pratt (“Intentional Use of Audio in Design
Interaction”) and Michael congratulates his students
at Parsons (“Sound Design II”) for a job well done
this year! To our graduating senior students, we wish all
the best!
April 10, 2008
McDonald's Engages Audiobrain for Pilot
Project
McDonald’s has chosen Audiobrain to evaluate their
sound branding experience for a new offering and will work
with McDonald’s on prototyping our recommendations for a
more immersive sound experience for the world’s #1 Fast
Food Company!
March 29, 2008
Audiobrain Completes Sound Logo for Virgin Mobile!
Audiobrain recently completed a sound branding initiative
for Virgin Mobile U.S.A. which included their sound branding
strategy, logo and power up/ power down signatures for
their new phones. The branded sounds will be included in
Virgin Mobile’s next release of products. Audiobrain will
soon begin a new initiative to further leverage the Virgin
Mobile USA branded sounds- more news to come!
Congratulations to our colleagues at Virgin Mobile USA for
a great project!
March
25,2007
Major League Soccer Plans
New Initiatives for their Official Anthem in 2008!
To close last
season, Audiobrain recorded a special choral version of the
Processional Anthem: The Official Major League Soccer Theme.
Based on fan feedback on all of the major soccer message
boards, MLS plans to roll out Audiobrain’s composition to
their audience in 2008. Look for ringtones and downloads of
the anthem on iTunes in the very near future!
To see an exerpt about the anthem from David Beckham's TV
show, click here.
To see the Audiobrain’s Prague recording session with the 80
pieces Prague FilmHarmonic, click here.
Thanks to our friends at MLS for this awesome experience!
March 28, 2008
Michael Sweet Invited to Guest Lecture at Berklee College of
Music
Audiobrain's Creative Director and Michael Sweet spoke to
students at the prestigious Berklee College of Music. Michael shared his expertise on the
differences between linear and interactive scoring
techniques to Film Scoring students. In addition Michael,
a Berklee alumnus himself '90, shared his post school
experiences and knowledge how to be successful in today's
evolving music industry.
January 15, 2008
Eebee Wins Parent's Choice Gold Award
Eebee's Adventures continues to impress the critics winning
the prestigious and coveted Parent's Choice Gold award. Audiobrain worked to create all
the songs and music for the Eebee DVD's now available in Target and Barnes and
Noble. The series is designed to engage parents and their
baby with rich play experiences that provide powerful
lessons that memorizing letters, numbers, colors and
shapes simply can and do not.
January 10, 2008
PlayFirst Releases The Nightshift Code
Take a mysterious
and sometimes dangerous journey from an ancient history
museum in Chicago all the way to a secret location in the
Greek Isles. Audiobrain collaborated with NYC game
developer Black Hammer to create the music and sound design for
the Nightshift Code where you search for hidden objects and
piece together clues to unlock challenging puzzles,
ultimately digging for a lost treasure. Are you ready for
the night shift?
January 10, 2008
Audiobrain Scores Another Hit with JoJo's Fashion Show!
Sound design and music for the huge hit game
JoJo's Fashion Show was created by Audiobrain in another
collaboration with Gamelab. Help Jojo storm back onto the runway as
she stages fabulous fashion shows from New York to Paris
to Milan. Make stylish outfits from cute tops, elegant
dresses and stunning heels as you showcase your fashion
sense on the runway.Does JoJo still have the impeccable
sense of mixing and matching that earned her the nickname,
Mistress of Mix?
November 12, 2007
Audiobrain Introduces New Offering: Audio Experience
Indicators™
In addition to Audiobrain’s Sonic Branding Toolbox™ offering,
which is an assortment of on-brand music, presentation opens
and closes, event music and miscellaneous branded background
sound, we are now developing Audio Experience Indicators™ for
our clients. By creating a complete palette of emotional and
experiential sound crafted through the brand’s unique sonic
lens, our customers can have a way to assess appropriate
expressions in brand communications. Audrey Arbeeny explains:
“ Humor for one brand may not resemble humor for another. For
one it may be a sophisticated wit, for the other it can be
irreverent and bold. Audio Experience Indicators™ help
provide a compass to what sound characteristics are
appropriate for a brand. Brands are now moving beyond sound
logos to much more sophisticated and seamless sonic
communications, and this tool will help brands provide a
clear criteria across a multitude of brand expression”.
October 15, 2007
Audrey Arbeeny To Teach Sonic Branding Course at Pratt!
Executive Producer Audrey Arbeeny has been asked by the
prestigious Pratt Institute to teach a course on Sonic
Branding for the Spring Semester. The course will be held
at the 14th Street Campus in Manhattan. This is believed
to be the first Sound Branding course offered in the
country. “There are alot of branding classes, marketing
and music classes that may cover sound branding in their
curriculum, but Pratt is the first to offer this as a full
semester, so it’s very exciting for our industry, and I’m
pleased that Audiobrain was invited to teach it.”
September 20,2007
Major League Soccer Official Anthem a Huge Success!
Based on fan feedback on all of the major soccer message
boards, Audiobrain’s composition
Processional Anthem: The Official Major League Soccer Theme
has been met with rousing approval! The theme is heard at the
start of every MLS game as the athletes take the field, and
rock and other versions are heard throughout the
broadcast, including the copyright tag.
To see the Audiobrain’s Prague recording session with the 80
pieces Prague FilmHarmonic, click here.
To view the rock session in New Jersey, click
here.
To read some of the fan messages, click here.
Thanks to our friends at MLS for this awesome experience!
September 1, 2007
Audiobrain Creates Branded Sound Experience for Brand
ManageCamp 2007!
Due to the success of last’s year’s conference, Audiobrain is
again sponsoring and sonically branding Brand ManageCamp 2007, a highly innovative conference focusing
on breaking the boundaries in branding. Thought leaders
from around the world will be in Chicago on September
25-26. In addition to new arrangements of the brand theme
created by Audiobrain for last year’s conference,
Audiobrain is also serving as music supervisors and has
hand-selected on-brand music and brand-appropriate artists
for the reception event.
August 31, 2007
Audrey Arbeeny To Return as Judge for New York Festivals
Executive Producer Audrey Arbeeny has again been invited to
serve as a Judge for The New York Festivals 2007 Film and Video Awards which honors
creative excellence throughout the world, will announce
the award winners in early 2008. For more information,
please visit
August 10, 2007
Audiobrain Scores Another Hit with Miss Management!
Sound design and music for the brand new game hit
Miss Management! was created by Audiobrain in another
collaboration with Gamelab. Get ready to manage a team of zany
co-workers as you step into the shoes of Denise, a young
first-time office manager. Juggle incoming work tasks,
keep everyone from getting stressed out, and help
co-workers achieve their goals, whether it be flirting at
the water cooler or getting more work done than anyone
else. Office politics was never as hilarious as this!
August 2, 2007
Audiobrain's Michael Sweet Continues Teaching Sound Design at
Parsons
Creative Director Michael Sweet again returns this fall
to Parsons School of Design in New York to teach Sound Design.
Michael teaches introductory techniques in sound design as
the students work on the masters thesis projects. The
course is offered through the masters program in design
and technology. This is Michael's fifth year teaching at
the prestigious educational facility.
July 2, 2007
Audiobrain Works with USC Game Innovation Lab on Night
Journey
The Night Journey project is a game project conceived by Bill
Viola, an internationally acclaimed artist and MacArthur
fellow, which uses video game technologies to explore the
universal story of an individual mystic's journey towards
enlightenment. Audiobrain's creative director Michael Sweet
worked closely on the project to create unique and innovative
sound design in collaboration with a team from the
USC Game Innovation Lab. The project will be showcased at the
Art Pavilion at Siggraph in San Diego Aug. 5-9.
June 10, 2007
Audiobrain Creates Branded Door Chimes, Retail Music Package
for 1st Advantage!
After recently completing a highly successful sound branding
strategy and official sound signature for 1st Advantage Federal Credit
Union, Audiobrain
was asked to leverage that strategy into custom-built door
chimes containing the signature, as well as hand-picked,
on-brand musical content for all of their branches. Plans
for deployment to further touch points are in the works!
May 10, 2007
Audiobrain Begins Work on Children’s DVD series Eebee’s
Adventures!
Audiobrain is currently composing the second series of
Eebee’s Adventures DVD’s, geared towards infants and babies. The
series will now have expanded offering with books, toys
and even an Eebee doll, available at FAO Schwarz! Catch Eebee’s Adventures on video on
demand in most cable systems!
April 22, 2007
Diner Dash Explosion!
Diner Dash continues to be a big hit and has been
ported to the Nintendo DS, many handheld cell phones, and
even Spongebob does the big diner dash. Diner Dash was
originally scored by Audiobrain.
March 30, 2007
Audiobrain Composes Theme, Records 80 Piece Orchestra for
Major League Soccer!
Audiobrain recently returned from Prague after composing and
recording Processional Anthem: The Official MLS Theme
for Major League Soccer. The historic branded theme song is
currently heard at all games, at all MLS venues, and is
the cornerstone of a long-term sound branding initiative,
which in addition to the athlete’s procession, consists of
a television sound signature, rock versions, promos and
future initiatives for other MLS touch points.
Since the league is launching its unprecedented “Game First”
initiatives to elevate and position their soccer brand, the
natural progression for the 2007 season was to compose
original MLS music. To capture this theme, MLS went to
Audiobrain, who already had an existing relationship with
MLS, having served as music supervisors for MLS on ESPN2
since 2005. Congratulation to our colleagues at MLS!
March 15, 2007
Audiobrain Creates Music for Curious Pictures 'Out of Your
Mind'
Audiobrain collaborates with long term partner
Gamelab and Curious Pictures to create innovative
music and sound design for this unique addictive game.
Ready for some mental flossing? At the Blissful Brain
Holistic Luxury Spa, your job is to clean the minds of the
spa guests - literally! Play Out of Your Mind and experience a new kind of mental
mania.
February 15, 2007
Audiobrain Chosen for Sense Branding Pavilion by National
Retail Federation
Audiorain was chosen to design an interactive exhibit called
HEAR, representing sound and its branding benefits for a
special pavilion at this year’s National Retail Federation Expo
at New York’s Javits Center
January 14-16. The Pavilion, Design For the Senses, was a
commissioned interactive exhibition that focused on using
all of one’s senses in branding retail environments.
Sponsored by Watt International and the NRF, 5 companies
were selected as leaders in their distinct “sense” areas,
and each was asked to design for that sense. Audiobrain
was honored to be selected as the sound branding experts
to develop HEAR. Audiobrain’s HEAR exhibit featured an
interactive education center, sound branding games,
perception and preference live experiments with the
audience and examples of the latest audio technologies for
the retail environments. Special thanks to
Watt,
the NRF and American technology Corporation for their
contributions to the success of our exhibit! To view the
exhibit click here:
February 5, 2007
Diner Dash Serves Up 1 Million Copies Sold!
Playfirst’s Diner Dash continues to be a huge hit! Audiobrain
created the original music and sound design for this
innovative title that has set the pace in the casual games
marketplace. Ditch your desk job and serve up some grub
with Flo to grow her fledgling diner into a five-star
restaurant in this game of skill, speed and savvy. Check
it out!
February 1, 2007
Audiobrain Completes Sound Branding Strategy and Sound
Signature for 1st Advantage!
Audiobrain recently completed a full sound branding strategy
and composed the official sound signature for
1st Advantage Federal Credit
Union, based in
Virginia. In addition to the sound signature, other audio
branding initiatives are in the works.
January 25, 2007
Audiobrain Scores Lifetime’s RSVP 2!
Audiobrain worked with POP to
create the music and sound for their update of the highly
original and popular game RSVP. Help Jojo host the gala of
her dreams in this original party-planning game! Keep your
guests happy and your parties will grow and grow.
Lifetime RSVP is your reservation for fun!
December 28, 2007
Audiobrain Recreates Classic 80's Music for VH1’s Downbeat
Relive all those high school memories with
VH1’s Downbeat, a cool rhythm action game that
has all the hit songs from the 80’s. Audiobrain
collaborated with VH1 and Gamelab to create original sound design and
classic recreations of ten hits from the 80's for this
unique title for the casual game space.
December 15, 2007
Eebee's Adventures Voted Best DVD by Parenting Magazine.
Parenting Magazine announced that Eebee's Adventures was one of the best toddler DVD's of
2007. Darling dreadlocked puppet Eebee guides real
toddlers through a fun playdate by exploring the world
around them. Audiobrain worked with EveryBaby Company to
create the original songs, music and score for this
fabulous product for young kids.
November 15, 2006
Audiobrain Creates Branded Sound Experience for Brand
ManageCamp 2006!
Audiobrain recently completed a sonic branding initiative
for BrandManageCamp 2006, a highly innovative confer ence
focusing on breaking the boundaries in branding. Thought
leaders from around the world gathered in Denver October
2-4. In addition to A branded theme for the conference,
Audiobrain also created day-part variations for uses such
as alerts, session opens, breaks and executive walk-ons.
Audiobrain also served as music supervisors and
hand-selected on-brand music and brand-appropriates
artists for the reception events on both nights!
October 21, 2006
iWin Shopmania is Released
Audiobrain scores another hit game, iWin’s Shopmania which has been getting rave reviews in
the casual gamespace. Help Lewis make it through his first
day of work at the world's largest department megastore.
Stuff each shopper's cart as full as possible before
sending them out the door. Can you keep up with the
shoppers and make enough cash to finish your shift? Will
the browbeating boss, Mr. Willy, give Lewis a break? Will
Lewis ever make enough money to save his sick hamster?
Check out this original puzzler and find out!
Oct. 19, 2006
Global Kids releases Ayiti: The Cost of Life.
Global Kids, a nonprofit dedicated to educating students in
underserved communities about international affairs, civic
engagement and global literacy announced the release of the
online game, Ayiti: The Cost of Life. Audiobrain help create sound and music
to Ayiti which uses the location of Haiti to educate
players about the obstacles to education faced by children
in developing countries.
October 1, 2006
Audiobrain contracts to long-term McGraw Hill Project!
Audiobrain has been working for several months in
collaboration with Electric Funstuff to record, edit and master thousands of
VO segments for EFS’ interactive tutorial for McGraw Hill
entitled GrowNetwork. This project is currently in
progress and will conclude in summer, 2007. Congrats to
our good friends at EFS- the best when it comes to
combining education and entertainment!
September 6, 2006
Brand ManageCamp 2006 Features Audiobrain Sound Branding
Audiobrain is the official sound branding partner for Brand
ManageCamp 2006. This conference, held in Denver from October
2-4, features speakers from many of today’s most prestigious
and influential companies. All of the sound throughout the
conferece, from registration and breaks to receptions and
Brand ManageCamp’s Keynote Presentation will all feature
original branded music by Audiobrain.
For more information on this Brand ManageCamp2006 go to:
http://www.managecamp.com/brand_managecamp_2006/html1/VNU_email_September.html
September 1, 2006
Audiobrain Creates Signature Ringtone for HBO Theme
Following the success of our HBO Sex
and the City ringtone work, Audiobrain recently created a
ringtone and alerts for the main HBO Theme. This ringtone
will be available on Cingular!
HBO Theme ringtone and alert can be purchased on
Cingular’s website
September 1, 2006
Relive Your Childhood with Lego Fever!
Check out our newest block building score! Audiobrain builds
on its early work with Lego (Junkbot, Worldbuilder, and Lego
Racers) to bring you a brand new adventure, LEGO Fever!
Things have gotten pretty dull out there and only a good dose
of LEGO Fever can cure your boredom blues! Help the
LEGO Brothers, Harry and Jens, by frantically building
bridges, staircases and all sorts of crazy contraptions to
color away the grey. LEGO Fever features over a hundred
levels of fun in three different play modes - Puzzle,
Clump and Chase!
August 25, 2006
Plantasia Gets Released as Boxed Game!
PlayFirst’s game Plantasia, originally created as an online game,
was just released in a boxed version. This game features
original music and SFX by Audiobrain.
To Play or Buy the Game, go to:
http://www.playfirst.com/game/plantasia
June 15, 2006
Audiobrain Scores The Infinity
Audiobrain composed the original music and sound design for
the website of the new luxury highrise, The
Infinity in San Francisco. A landmark of contemporary design, the
Infinity is a spectacular new condominium complex with
views of the Golden Gate bridge and San Francisco bay.
June 1, 2006
Subaru Game Wins Addy and Horizon Awards
R/GA’s Subaru Imprezza Shakedown Game
was recently awarded both
the Horizon Interactive Gold Award for Best Video
Game, and the Addy
Silver Award for Online Game. Audiobrain created the
original music and sound design for this exciting online
experience. Congratulations to our colleagues at
R/GA!
May 15, 2006
Major League Soccer Renews Audiobrain’s Contract for 2006
Season
MLS has
renewed Audiobrain’s contract for the Music Supervision of
all of its games on ESPN2, All Star Game on ABC, and Cup
Championship on ABC. The contract runs for the entire 2006
season beginning April 1 and concluding on November 12th.
For more information on MLS, go to: http://www.mlsnet.com
May 15, 2006
Audiobrain Scores with another Hit Game - SHOPMANIA!
SHOPMANIA! has just been released to rave reviews.
Audiobrain cooked up another winning title with the
creators of Diner Dash, Gamelab, to create another innovative hit,
SHOPMANIA! With it's inventive and distinctive music and
sfx, the title has already picked up some rave reviews
including this one at Gamezebo which gives it 5 out of 5 stars!
April 17, 2006
Audiobrain Creates Sex and The City Ringtones for HBO!
Audiobrain recently completed 8 ringtone variations
for HBO for
the popular Sex and The City Theme. The ringtones were
created exclusively for Cingular and are now available at:
http://www.cingular.com
March 31, 2006
Audrey Arbeeny Judges Emmy Awards
For the second year in a row, Partner and Executive Producer
served as a judge for the Emmy Awards preliminary submissions
round. Audrey judged the News Feature as well as the Sports
Promotions and Sports Short Features. For more information on
the Emmys and the National Academy of Television Arts and
Sciences go to http://www.emmyonline.org/emmy/academy.html
March 31, 2006
VH1's Upcoming Game Downbeat is Previewed at GDC
VH1's upcoming rhythm action game Downbeat was presented at
the GDC Experimental Gameplay Workshop which
features new and innovative work. Audiobrain is currently
working with VH1 and Gamelab to create all the music and sfx for this
upcoming title which features classic hits from the 80's.
VH1 plans release in the fall 2006.
February 21, 2006
Audiobrain Scores Big with Olympics Centerpiece
Film
We're very proud to announce that Audiobrain recently
composed the original score for "The Great Race", A long-form NBC Olympics documentary that tells the story of one
of the greatest cross-country ski races in Olympic
history.
The 30-minute film, narrated by Law and Order's Sam
Waterston, aired on NBC on Saturday, February 18th. The film
has received significant acclaim and is now available
at Google Video.
Relive the moment at http://video.google.com/videoplay?docid=4240199436562504103
Many thanks to NBC for a great project and the chance to work
on our third Olympic broadcast!
February 15, 2006
Michael Sweet to Speak about Games at Upcoming Film Music
Network Event
Audiobrain's creative director Michael Sweet will participate
as a panelist sponsored by the Film Music Network on March 13th in New York. Michael will
be discussing creating music and sound for games with
other industry veterans.
January 7, 2006
Audiobrain Collaborates with Gamelab to Create 2 New
Innovative Games for PlayFirst
Following with the tremendous success of Diner Dash,
Audiobrain is again teaming up with Gamelab to create two new innovative scores for
publisher PlayFirst. In Egg Vs. Chicken you finally get to play out that epic
quest to find out who came first in this unique game. The
second game revolves around a love story in a secret
garden uniquely called Plantasia, play this game of gardening delight now
- no green thumb required.
October 7, 2005
Microsoft Announces Release Date for Xbox 360!
Microsoft has announced that its Xbox 360 will be
released on November 22. Congratulations to all of our
Xbox colleagues! Audiobrain developed the sonic branding
strategy for the Xbox 360, as well as the full product
sonification and sound signature for this highly
anticipated product.
October 1, 2005
Michael Sweet to Speak at AES
Michael joins other industry veterans for panel
entitled State of the Art of Audio for Games
at the annual
Audio Engineering Society
Convention October 7-10 in
New York at the Jacob Javits Center. ”Game audio plays a
significant role in shaping the future of music
composition, and we enjoy stretching our imagination to
explore new methods of interactivity through sound. AES is
a great place to talk about new techniques to share
knowledge with one another” explains Michael Sweet,
Creative Director at Audiobrain.
September 22, 2005
Audiobrain Selected as Music Supervisors for Major League
Soccer Cup Finals on ABC
It was announced today that as part of its ongoing
relationship with MLS,
Audiobrain will serve as Music Supervisors for the grand
finale of the MLS Season. The Cup Finals will air
on ABC Sunday November 13th.
September 10, 2005
Audiobrain Selects JSL as PR Firm
Audiobrain has selected the firm JSL for
its public relations representation. JSL's Judith S.
Lederman, who has been featured on Orpah!, CNN and
Dateline NBC, will be heading the Audiobrain account. For
interviews, company information and other media inquiries,
please contact Judy at (914) 636-2330 or by email at
JudySL@aol.com.
August 28, 2005
Audrey Arbeeny to Speak on Sonic Branding at DMI
Partner and Executive Producer Audrey Arbeeny will be
presenting “Music To Their Ears! The Value of Sonic
Branding to Your design Strategy and Customer
Experience” at the
30th Annual International Design management
Conference, to be
held in Cape Cod, Massachusetts October 23-26th.
August 25, 2005
Audiobrain's Michael Sweet Continues Teaching Graduate Sound
Design at Parsons
Creative Director Michael Sweet again returns to
Parsons School of Design in New York to teach Sound Design.
Michael teaches advanced techniques in sound design to
students through the masters program in design and
technology. This is Michael's third year teaching at the
prestigious educational facility.
August 22, 2005
Sony releases Eebee’s Advantures!
Sony today released Eebee's Adventures, an innovative three disc DVD series for
young children. Audiobrain in collaboration with The Gass
Company composed all of the original music and sound
design for this innovative series. Grounded in the latest
research and developed with leading experts in early
learning, "Eebee's Adventures" engage and support both
children and their parents through the exciting process of
building the real basic skills of infancy and toddler-hood
with music, art, and learning. To purchase please go
to sonywonder.com/eebee
July 15, 2005
Michael Sweet to Present at Montreal International Game
Summit, November 2-3
This fall, the Montreal Game Summit features internationally recognized
specialists in programming, visual arts, game design,
audio and production. Audiobrain's Michael Sweet will be
speaking about Innovation in Music and
Sound
June 20, 2005
Audrey Arbeeny To Judge New York Festivals
Executive Producer Audrey Arbeeny has again been invited to
serve as a Judge for The New York festivals 2006 Film and
Video Awards which honors creative excellence throughout the
world, will announce the award winners in early 2006. For
more information, please visit www.newyorkfestivals.com
May 18, 2005
Audiobrain’s Sonic Branding for Xbox 360 Revealed at E3 in A
Big Way!
Microsoft’s upcoming Xbox 360 was revealed today at the
Electronic Entertainment Expo ( E3)
in Los Angeles. In addition
to the sonic signature and bootup animation score,
Audiobrain also created additional branded soundscapes for
both the MTV Reveal (telecast on May 9th) , and the XBox
E3 Briefing Event, held at the Shrine Auditorium on
Monday. The sound for the Shrine consisted of executive
walk-ons, product unveiling sound design, and global
atmospherics that played as the guests entered the
auditorium. Congratulations to all our Collaborative
Partners!
The Xbox 360 is scheduled to be in stores in November, 2005.
May 13, 2005
Audiobrain Signs Exclusive Deal with MLS for ESPN2 Broadcasts
Audiobrain has signed to serve as music supervisors
for Major League Soccer’s entire 2005 season of broadcasts airing
on ESPN2.
The agreement will run through November, 2005, covering 22
games for MLS. Audiobrain’s Executive Producer Audrey
Arbeeny says, “We’re extremely excited by this project and
the opportunity to collaborate with MLS. Sports music
supervision is a passion of ours, and having supervised
the music for 2 Olympic broadcasts, we know how important
the right music is in telling the athletic story. And
we’re collaborating with some colleagues from the Olympics
telecast, so that makes it even more enjoyable!”. Look for
the games on Saturdays on ESPN2!
May 12, 2005
TV Guide.Com Launches Big Network Boss
In their second collaboration Arkadium teams up with Audiobrain to create online
trivia game for TV Guide. Combining elements of TV knowledge with
a job that might lead you to the top, can you work you way
up to become the Big Network Boss? Audiobrain sets the stage with their
musical stylings and satisfying sfx.
May 1, 2005
Michael Sweet on Siggraph / IGDA Debate Panel
Audiobrain's Michael Sweet participated as a panelist in the
debate entitled "Hi Rez Vs. Lo Rez." sponsored by the IGDA and Siggraph at
the New School in New York City. The debate explored the
issues relating to the trends in the game industry that
"as game cinematics approach more realistic depictions
would games begin to turn away from realistic depictions
of the world, as the art world did in the face of
photography?"
April 25, 2005
IGF Winner Oasis Released
Last year's winner at the Independent Games festival,
Oasis has been released by publisher
PlayFirst. Audiobrain collaborated with game
developer Mind Control Software to create music and sound
design for this original addictive title.
April 17, 2005
Audiobrain Completes Sonic Logo for Visy
Audiobrain recently completed the sonic logo for
Visy,
the largest privately owned packaging and recycling
company in the world. This outstanding project was done in
collaboration with Brand Echo, Audiobrain’s brand identity partner in
Australia and the Pacific Rim.http://www.brandecho.com.au
March 11, 2005
Audiobrain's Michael Sweet Presents at GDC 2005
In his presentation "Breaking the Mold: Audio Innovation in
Downloadable Games," Michael explored some of the challenges
and innovations in today's audio in the downloadable games
marketplace. Michael Sweet was selected from among 1000
entries to speak at this years Game Developers Convention
which was held at the San
Francisco Moscone Convention Center.
April 2, 2005
Audiobrain Interviewed for 2 Japanese Publications
Executive Producer Audrey Arbeeny and Creative Director
Michael Sweet were featured in 2 Japanese articles centering
on Audiobrain and its sonic branding expertise. Interviewed
by Kaede Seville, the articles appeared in both Nikkei
Marketing (Japanese equivalent to the Wall Street Journal)
and Dentsuho (equivalent to Ad Age) Thanks to Kaede for the
thorough reporting and great photo!
March 10, 2005
Audiobrain is a Finalist in the Independent Games Festival,
3rd Year in a Row
Audiobrain has reached the finals for the third year in a row
with Black Hammer's Supremacy: Four Paths to
Power. Audiobrain
created the original interactive music and sound design
for this innovative 3D sci-fi strategy game.. Supremacy is
available from Matrix Games.
March 9, 2005
Audiobrain is a GANG Nominee for Best Audio in Children's
Game
Cartoon Network's Calling All Titans was a finalist in the Game Audio Network
Guild's yearly game awards presented at the GDC in San
Francisco. Audiobrain worked with game developer
Pop and Co. to create the music and sound for this
popular Cartoon Network game.
March 9, 2005
Diner Dash a Breakaway Hit!
The downloadable game Diner Dash from publisher PlayFirst has become a runaway success in the
marketplace and claimed the top-five spots on RealArcade,
Shockwave.com, TryGames.com, and Big Fish Games.
Audiobrain's quirky fun music tied with Gamelab's crazy
antics of Flo the waitress in her quest for a better
restaurant create a wonderful experience that's not to be
missed.
March 7, 2005
Audiobrain Completes Children’s DVD Series on Sony
Audiobrain has completed all of the music and sound design
for the 3 DVD series ”EeBee’s Adventures” due out on Sony in
early 2006. Special thanks to Stephen Gass and Don Burton
at The Gass Company for the great collaboration!
February 22, 2005
Audiobrain’s Audrey Arbeeny in Stockholm Thesis Project
Executive Producer Audrey Arbeeny has lent her sonic branding
expertise to a thesis out of Brunel University in Stockholm,
Sweden. Audiobrain is recognized in Europe as a leading sonic
branding firm. Audrey Arbeeny has previously spoken about
sonic branding at the Design Management Institute
Brand Identity Conference
that was held in Amsterdam.
January 27, 2005
Audiobrain's Michael Sweet Continues Teaching Graduate
Advanced Sound Design at Parsons
Creative Director Michael Sweet again returns to
Parsons School of Design in New York to teach Advanced Sound
Design. Michael teaches advanced techniques in sound
design as the students work on the masters thesis
projects. The course is offered through the masters
program in design and technology. This is Michael's third
year teaching at the prestigious educational facility.
January 7, 2005
Audiobrain Collaborates with Gamelab to Create 2 New
Innovative Games for PlayFirst
Audiobrain is serving up some hot new music for with two new
ground breaking titles Diner Dash and Subway Scramble. These new games are distributed by the
new publisher PlayFirst games founded by John Welch formerly of
Shockwave.com. Audiobrain collaborated with game
developer Gamelab to create quirky hipster stylistic music
for the waitress driven Diner Dash and more jazzy feel for
the underground world of Subway Scramble. Go check the
out!
January 4, 2005
Audiobrain Forms Collaborative Partnership for Australia and
the Pacific Rim
Audiobrain announced today that it has joined forces
with BrandEcho, the Australia-based brand identity
firm. Audiobrain will be the exclusive sonic branding arm
of this formidable Australian brand consultancy. For sonic
branding initiatives in Australia and Pacific rim, please
contact BrandEcho
December 23, 2004
Arkadium Chooses Audiobrain for the Sound of Solitaire Poker
Pack
Today, New York based game developer Arkadium released the downloadable game
Solitaire Poker Pack with 8 games that combine the thrill of
Poker and the fun of solitaire. With hipster music and sfx
Audiobrain reinvents the stylized soundtrack for this
classic series. Poker Pack features 9 innovative music
tracks that changed interactively with the game play and
some stellar sound effects.
December 15, 2004
Audiobrain’s Audrey Arbeeny featured in Music Industry Book
Billboard’s Upcoming Publication: “I Don’t Need a
Record Deal! Your Survival Guide for the Indie Revolution”
features quotes from Audrey, who was interviewed by author
Daylle Deanna Schwartz, discussing alternative avenues for
musicians to gain income other than through record sales.
The book will be released in June, 2005
October 28, 2004
Michael Sweet Co-Chair IASIG Game Audio Education Project
The IASIG Game Audio Education Working
Group is
developing a web site which helps teach the skills
required to create interactive game audio content. Michael
is helping develop materials that will include sound
design, interactive music, dialog production, and
implementation and production issues for game development.
The web site will be a resource for the new and existing
game audio community to find information, discover
methods, and share techniques used in the industry.
October 20, 2004
Audiobrain's Michael Sweet to Speak at GDC 2005
The Game Developers Conference
has selected “Breaking the
Mold:Audio Innovation in Downloadable Games” as part of
its upcoming 2005 conference at the San Francisco Moscone
Convention Center. Michael's presentation was chosen from
among the almost 1000 entries and will explore some of the
challenges and innovations in today's audio in the
downloadable marketplace.
October 3, 2004
Audiobrain's Audrey Arbeeny to Judge at this Year's New York
Festivals
Audiobrain's Audrey Arbeeny has been asked to serve as a
judge for the 2005 New York Festivals
Competition. New
York Festivals honors excellence in creative
communications throughout the world. Audrey will be
judging in the Educational Television Programming
category. Audiobrain is also a past New York Festivals
Award recipient.
September 12, 2004
Audiobrain's Michael Sweet Teaching Graduate Sound Design
Program at Parsons
Creative Director Michael Sweet has agreed to return
to Parsons School of Design in New York
to teach a course entitled
Sound Design for Animation. The course is offered through
the masters program in design and technology. This is
Michael's third year teaching at the prestigious
educational facility.
August 15, 2004
DVD Series to Feature Music and Sound by Audiobrain
Audiobrain has signed to create all original songs,
underscore and sound design for the early childhood DVD
series EB's ADVENTURE. The series, which will begin shooting
in mid-October, will be released in early 2005 by Sony and is
being produced by Stephen Gass and Don Burton for Everybaby
Company.
July 16, 2004
Audiobrain Featured In Backstage Article
Audiobrain is featured in Backstage's July 16 issue which
discusses The Brave New World of
E-Showbiz.
Executive Producer Audrey Arbeeny was interviewed and
discusses the new opportunities emerging for voiceover
talent in the interactive industry.
April 8, 2004
Yahoo! Plus Tour Wins Art Director's Club Award
Yahoo's interactive new product tutorial, Yahoo! Plus Tour,
has won a Merit Award from the Art Directors Club, it was announced today. Audiobrain
created the sound design, sfx and audio implementation for
this exceptional experience.
April 4, 2004
Kyle Querec Joins Audiobrain
We are very pleased to announce that Kyle Querec has joined
the Audiobrain team. In addition to composing, Kyle, a
graduate of the prestigious Berklee College of Music will
also be coordinating the production of Audiobrain's Original
Music Library. Kyle has created music for Levi's, Gateway,
and Kodak to name a few and also served as Music Producer for
NBC's Centennial Olympic Games.
April 22, 2004
Audiobrain Scores Big with Siggraph Nominee
PGi-13 is a short film that been chosen for this year's
Electronic Theater at SIGGRAPH 2004. Audiobrain composed the music and sound
design for the film.
March 25, 2004
Game Design Workshop Book In Stores Now
CMP Books releases the highly anticipated Game Design Workshop by Tracy Fullerton, Christopher Swain and
Stephen Hoffman. Audiobrain's Michael Sweet contributed a
section for the book entitled 'Using Audio as a Game
Feedback Device'.
March 18 - 21, 2004
Michael Sweet participates in Indie Game Jam.
For the second year in a row Michael Sweet created music and
sound for many of the games created at the prestigious
Indie Game Jam. The games created over four days by a
small team of professional game developers try to
encourage experimentation and innovation in the game
industry. The games are shown at the Experimental Gameplay
Workshop as part of the Game Developers
Conference.
March 18, 2004
Audiobrain to appear on Film Music Network's Spring 2004 CD
Compilation
Audobrain's music and sound design will be featured on the
upcoming FILM MUSIC PRESENTS 2004 Film & TV Music
Compilation CD. Details will follow on how to obtain this
disk.
March 10, 2004
Michael Sweet to speak at Film Composers Network Event
Creative Director Michael Sweet will be a guest speaker on
the upcoming panel discussion on Music for Video Games. The
event will be held April 13, 2004, 6:30-9:00 pm, in mid
Manhattan. For further information please contact:
http://www.film music.net
February 15, 2004
Audiobrain Nominated for 3 G.A.N.G. Awards
GANG, the Game Audio Network Guild has nominated two projects
that Audiobrain created the audio experiences for last year.
These awards will be given out at this year's Game Designers
Conference in San Jose. Skunk Studios Sveerz has been nominated by GANG for
best interactive score for a game and most innovative use
of audio in a game. In addition Lego's Worldbuilder developed by Gamelab has been nominated for best music and
sound for a children's/edutainment title. For more
information go to:
http://www.audiogang.org
January 24, 2004
Audiobrain Scores Film for National Track and Field Hall of
Fame
The National Track and Field Hall of Fame opened today with a
celebrity- studded reception and major media coverage.
Audiobrain was chosen to score the signature film on the
sport which now resides permanently in the Museum's Theatre.
Additionally, the film was shown at Madison Square Garden
during the Millrose Games, Track and Field's most prominent
indoor competition. We will post the film on this site
shortly. For further information on the Track and Field Hall
of Fame, go to
http://www.trackhall.com/sponsors.html
January 15, 2004
Mind Control Software's Oasis Nominated as Independent Games
Festival Finalist for Game Developers Conference 2004
Audiobrain collaborates with Mind Control Software to create the score and sound design for
Oasis. This is Michael's forth nomination to the IGF,
winning the best audio award in 2000 with Shockwave's
BLiX.
December 15, 2003
Large Animal's AlphaQueue Nominated as Independent Games
Festival Finalist for Game Developers Conference 2004
Audiobrain collaborates with Large Animal to create the score and sound design for
Yahoo's Alphaqueue. This is Michael's third nomination to
the IGF, winning the best audio award in 2000 with
Shockwave's BLiX.
November 15, 2003
New Clients on Board!
In recent months Audiobrain's new collaborators
include Yahoo!, Imaginary Forces, Cartoon Network, and Scholastic.
November 1, 2003
Audiobrain Begins Work on Original Music Library
Audiobrain has begun creating and selecting content for our
original Music Library, expected to be released in
Spring/Summer, 2004
October 15th, 2003
WordUp! Name Best Audio on RealArcade
Real Arcade has cited Audiobrain's sound for the game
WordUp! As Best Audio. Read the review below and click on
the link
"BEST AUDIO: WordUp. Sound treatment often doesn't get the
attention it deserves during game development. The folks
at Skunk Studios NAILED it with the sound and music for
WordUp. Appropriate, funky, with a subtle yet compelling
interrelation between the sound elements and user action
that draws the player into the game "world". Awesome. "
http://gamedevs.realonearcade.com/esd/right.htm
June 16th, 2003
AudioBrain Opens New Facility
We're pleased to announce that construction on our new space
is complete! Pictures coming soon.
Please note our new address:
20 West 22nd Street Suite 712, New York, NY 10010
Studio (212) 242-9100 Fax: (212) 242-1002
June 16th, 2003
AudioBrain Participates on Two Projects that Win Art
Directors Club Awards
At the Art Directors Club Awards, Cyberkumako.com wins a Silver Award in the Interactive
Category. Also PopAndCompany receives a Design Distinction Award for
its participation in creating games with
CartoonNetwork.com. Audiobrain created music and sound
design for both these extraordinary projects.