WHAT IS SONIC BRANDING?

Sonic Branding is the art and science surrounding the strategic development and deployment of the consistent, authentic sound experience of a brand. It can range from a Brand Theme & Sonic Logo to a fully comprehensive Sonic Identity across all brand touchpoints. A brand’s sonic identity provides the strategic and creative alignment of this experience to develop a narrative that delivers unified, memorable, and unique communications. A well-developed sonic identity increases brand awareness and differentiation while saving costs over time by providing a clear and consistent audio framework that is easily revised, repurposed, and expanded as a brand’s needs change.

unique capabilities

SERVICES

About aUDIOBRAIN

Some companies can create great music while others may strive for technical excellence. Audiobrain's unique expertise in sonic branding, strategic planning, and original composition (by our six award-winning composers) paired with our full understanding of sound design, editing, mastering, music licensing, coding, and high-end implementation, places Audiobrain in a category of its own. From competitive research to cutting-edge technology, we have the tools to help your company not only create a great sound but the right sound for your brand.

Just ask our clients. Hundreds of clients around the world both small and large (from Microsoft's Xbox 360 to Virgin Mobile USA, to five Olympic broadcasts for NBC) trust us with our knowledgeable creative vision, compositional talent, and strategic disciplines, to consistently exceed expectations. Our goal is to create sound assets that grow with your brand; thereby, aiding the evolution of your company's sonic identity as a long-term, differentiating, and sustainable asset.