Welcome to Audiobrain
Some companies can create great music, others may be great technically. Audiobrain's unique expertise in sonic branding, strategic planning, original composition by our six award-winning scomposers, sound design, editting, mastering, music licensing, coding, and high end implementation is unparalled in our industry. From competitive research to cutting edge technology we have the tools to help you create not just a great sound, but the right sound.
Ask our clients. Hundreds of them around the world. From Microsoft's Xbox 360, to Virgin Mobile USA, to three Olympic broadcasts for NBC, our clients know that we have the creative vision, compositional talent and strategic disciplines to deliver. We create sound that will grow with your brand, helping you evolve your sound as a long term, differentiating, sustainable asset.
Audiobrain is a creative partnership that pushes the boundaries of interactive sound in its ability to touch and shape experiences. We experiment and play. We educate and learn. Derivative audio is not part of our vocabulary. We are innovative and imaginative.
Our passion is our compass, and our commitment is our credo.
Latest News
April 22, 2009
Audiobrain’s Audrey Arbeeny Receives Emmy Nomination for Beijing Olympics!
Audiobrain's Owner and Executive Producer, Audrey Arbeeny, has received an Emmy Award Nomination for her work on NBC's Beijing Olympic Games Broadcast. The nominees were announced by the National Academy of Television Arts and Sciences on April 2.
As Music Supervisor, Audrey headed both the Beijing and New York music resource teams for the networks of NBC. This was Audrey's third time at the NBC Olympics music supervision helm, and without question Audiobrain's largest undertaking to date. A music initiative that was nearly 2 years in the making, the Audiobrain team's responsibilities included musical content procurement from publishers, labels, and artists, consulting on the music system design and information organization, and creative support for NBC’s producers both on-site at the games in China with 24/7 music operations, and at NBC's 30 Rock Studios in New York.
Thank you to our colleagues at NBC Olympics for believing in us, trusting that we were the right team to head their music initiatives for this complex, historic endeavor, and for taking us along for this once-in-a-lifetime ride!
April 22, 2009
Design Management Europe 13 a Huge Success!
Judging by the attendance and enthusiastic response, The DMI International Conference held in Milan, Italy April 1-3 was widely hailed as one of the best to date! Audiobrain is a proud sponsor of DMI, and also recently created a sound branding initiative for this esteemed organization. Thanks to President Tom Lockwood and Program Manager Patricia Olshan for your enthusiasm and advocacy for sound branding! Check out our pics under DMI Milan!
April 22, 2009
Sportel Brings the Best in International Sports Television!
We recently attended Sportel in Miami March 15-17. This international conference brings sports producers, programmers and networks from all over the world for networking and education. Thanks to everyone at Sportel and we’ll see you in Monte Carlo in October!
February 25, 2009
World Wide Rave Launches with Sound Branding by Audiobrain!
Famed author David Meerman Scott has launched his new book World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories available now online and in bookstores everywhere! A World Wide Rave is when people around the world are talking about you, your company, and your products-whether you're located in San Francisco, Dubai, or Reykjavík. It's when global communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. And it's when tons of fans visit your Web site and your blog because they genuinely want to be there. This has truly been an adventure for Audiobrain as we created this sound branding initiative for David Meerman Scott and World Wide Rave.
Click the link below and watch how the Rave traveled all over the world (and listen to the music!).
http://www.webinknow.com/2009/02/how-will-you-create-a-world-wide-rave-video-and-ebook.html
After viewing the video, read the free e-book about how the video was made. Page 17 will give you the story behind our sound branding initiative. Then go back and have a listen again, this time knowing the characteristics we captured sonically.
BIG congrats to David (who just sent us a message from in Istanbul to let us know the video was up!)
http://www.davidmeermanscott.com/documents/Viral_Video.pdf
February 24, 2009
Audiobrain’s Virgin Mobile USA Sound Logo and Ringtones are in Stores Across the US!
Thanks to our friends at Virgin Mobile for stopping by and bringing us a Virgin Mobile ‘Shuttle’ cell phone, fully equipped with the start up sound and ringtones created by Audiobrain! The sounds have launched in all the new phones, so those of you who want a fun, cool great-sounding cell phone, you know who to go to!
February 20, 2009
Audiobrain Speaks at Alberta College of Art and Design
Executive producer Audrey Arbeeny and Composer Curtis Macdonald traveled to Calgary, Canada to conduct three symposiums on sound branding and audio tools for the students at ACAD at the request of the faculty. We have received several emails from students and faculty alike who gained new insights into how, as designer, they can develop and use sound in a more powerful and purposeful way. Thanks to ACAD for this very special and informative day!
ACAD is a leading centre for education and research, and a catalyst for creative inquiry and cultural development. We engage the world and create possibilities.
February 15, 2009
Presidents Challenge Getting Rave Reviews
Maybe it’s because the Presidency captured our nation, or maybe it’s because our colleagues at Electric Funstuff have again created a fantastic educational game President’s Challenge. The Audiobrain team had a great time creating music from the different Presidential Eras, and learned about our Presidents as well! Test your history skills and try the game here:
http://www.newgrounds.com/portal/view/482007
February 3, 2009
NBC Super Bowl Broadcast Makes History!
NBC‘s broadcast of Super Bowl 43 was the most-watched Super Bowl in history, topping last year’s installment on Fox. The broadcast had an average of 98.7 million viewers, topping last year’s average of 97.5 million. The game was also the second most-watched television program in U.S. history, behind only the M*A*S*H series finale in 1983. Audiobrain worked as music supervisors for the broadcast, providing content and research to our amazing colleagues at NBC Sports - Congratulations!
January 30, 2009
Audiobrain Well Received at Thunderbird School of Global Management!
On January 9, Executive Producer Audrey Arbeeny was invited to address the students from Thunderbird School of Global Management, the #1 ranked MBA program in the world. The presentation received high marks from the MBA students at the 2009 Thunderbird Global Brand Management Winterim Here is some of the feedback:
“Very interesting presentation. Eye-opening material, awesome!!”
“Great addition to the Winterim. This portion should always be included in future Brand Winterims. It is the forefront of the brand.”
“I really enjoyed learning about something new!!”
“Unique and empowering presentation”
“Excellent insight with a relatively unknown area of branding”
“Amazing presentation-great lecture and really interesting”
“So engaging; complete different way of thinking about branding that I'd never thought of before. I really LOVED this presentation.”
“5 star! Necessary for the future T-birds. Must return!”
“It is a new area that I have never noticed. It is great to know and learn the new knowledge new branding.”
Thanks Thunderbirds and we will surely see you next year!
January 9, 2009
Audiobrain Continues Sound Branding with McDonald’s
Following the successful work on McDonald’s retail prototypes last year, we have begun the actual sound development for this global initiative. Thanks to our friends at McDonald’s for another great collaboration!
December 16, 2008
Audiobrain Re-Ups as Music Supervisors for NBC Sports and Olympics for 2009!
On the heels of our successful collaboration with NBC for the Beijing Olympics, Audiobrain has reached an agreement to continue as music supervisors for NBC Sports and Olympics. Our role will include music systems management, content procurement, and ongoing support for the Sports and Olympics Production Teams. Thanks to our colleagues at NBC for their continued support and enthusiasm!
December 1, 2008
MLS Championship Game Ends on High Note with Official Anthem by Audiobrain
Audiobrain's original composition for MLS, Processional Anthem, opened the Championship Cup Finals between the NY Red Bulls and the Columbus Crew for the second year in a row. To further brand the league the anthem was also played when the Championship Trophy was presented. The game was held on November 25 at the home stadium of the Los Angeles Galaxy in Carson, CA. Audiobrain was in attendance as invited guests of the league.We heard from many players that they loved the anthem and it really gets them excited and pumped up for the game! Congratulations to our friends at MLS for a great season!
November 17, 2008
Xbox 360 Releases Brand New Update with New Sounds From Audiobrain!
Following our successful sound branding initiative and product sonification for the original Xbox 360, Microsoft again collaborated with Audiobrain to create new sounds for their recently released upgrade for the product. Audiobrain has been working on the latest Xbox release since June and we are proud that it is being hailed as a resounding success for our colleagues! We congratulate the Xbox 360 team on a really great project!
November 15, 2008
MLS Anthem Available on iTunes, Rhapsody, and eMusic
Processional Anthem, the official theme of MLS, has been a resounding hit with fans and players alike! Due to it's popularity, the anthem can now purchased on many of the major music portals including iTunes, Rhapsody and eMusic. Each one also offers the Anthem as a Ringtone or a downloadable song. There are three different versions you can collect, the primary vocal version, an orchestral versions, and the rock version.
October 15, 2008
Microsoft and 1stAdvantage join Audiobrain's Presentation at Brand ManageCamp!
Audiobrain was delighted when colleagues from Microsoft Xbox 360 and 1stAdvantage Credit Union flew to Vegas and joined Executive Producer Audrey Arbeeny and Composer Jay Rothman for our sound branding presentation at this year's Brand ManageCamp. We have heard from many attendees that hearing from clients first-hand brought sound branding to life for them. We thank both of these companies for their enthusiasm and support!
September 22, 2008
Audiobrain Returns From Hugely Successful Olympics Games Broadcast!
Audiobrain has been in Beijing since July 30, serving as NBC's Music Supervisors for their Beijing Olympic Games Broadcast. This was our fourth Olympics collaboration with NBC, and without question our largest undertaking to date. A music initiative that was nearly 2 years in planning, our responsibilities included musical content procurement from publishers, labels and artists, consulting on the music system design and information organization, and creative support to NBC’s producers both on-site at the Games in China and at NBC in New York, as we ran 24/7 music operations in both locations.
The networks of NBC Universal aired 3,600 hours of coverage from Beijing - more than the combined total of every previous Summer Games broadcast in the U.S. The coverage aired on 7 networks: NBC, CNBC, MSNBC, USA, Oxygen, Universal HD, and Telemundo, and there were 2,200 hours of live streaming broadband video available on NBCOlympics.com. That's alot of music supervision!
The events that unfolded during the Games, the stories that were created and the spectacular undertaking from beginning to end captivated the viewers and the response to the broadcast was overwhelming: The Beijing Olympic coverage was the most watched event in U.S. television history, and the largest undertaking in the history of broadcasting. Thank you to our colleagues at NBC Olympics for believing in us, trusting that we were the right team to head their music initiatives for this complex, historic endeavor, and for taking us along for this once-in-a-lifetime ride!
September 20, 2008
Audrey Arbeeny to Speak at 2008 Brand ManageCamp Oct. 6 - 7
Executive producer Audrey Arbeeny will be speaking at this years Brand ManageCamp along with several Audiobrian clients to discuss the impact of sonic branding on their initiatives. The conference will be held at the Wynn Hotel October 6-7 and is nearly sold out! Also speaking are many thought leaders in the world of branding, so please joing us at the fun and informative event!
August 22, 2008
Audiobrain wins Communicator Award of Excellence for Olympics Composition
Audiobrain has received the Award of Excellence for Best Use of Music for The Great Race, The 30 minute centerpiece film for the 2006 Torino Olympics Broadcast. Thanks to our colleagues at NBC Olympics for the opportunity to score this magnificent feature!
http://www.communicatorawards.com/
August 20, 2008
Audiobrain wins 7 Communicator Awards of Distinction
Audiobrain has received 7 Awards for our various sound branding and broadcast initiatives. They are:
• Original Music and Sound for Corporate Image: Virgin Mobile Sound Logo
• Original Music In Sports: Manning vs. Manning NBC’s Sunday Night Football
• Original Music In Sports: The Great Race: Torino Olympics Broadcast NBC Universal
• Production/ Original Composition Music: Major League Soccer Anthem
• Production/ Best Use of Music: Major League Soccer Anthem Various Elements
• Production/ Original Composition Music: Manning vs. Manning NBC’s Sunday Night Football
• Production/ Original Composition Music: The Great Race: Torino Olympics Broadcast NBC Universal
http://www.communicatorawards.com/
July 15, 2008
Audrey Arbeeny Returns To Teach Sonic Branding Course at Pratt!
Executive Producer Audrey Arbeeny has been asked by the prestigious Pratt Institute to again teach a course on Sonic Branding for the Fall Semester. The course will be held at the 14th Street Campus in Manhattan. Pratt is the first school to offer Sonic Branding as a course. Classes will begin in September.
July 10, 2008
Audiobrain featured in Ad Age Article!
Check out this piece about Audiobrain’s work for NBC’s Beijing Olympics Broadcast: http://adage.com/songsforsoap/post?article_id=127348
July 1, 2008
Audiobrain's Michael Sweet Continues Teaching Sound Design at Parsons Parsons
Creative Director Michael Sweet again returns this fall to Parsons The New School of Design in New York to teach Sound Design. Michael teaches introductory techniques in sound design as the students work on the masters thesis projects. The course is offered through the masters program in design and technology. This is Michael's sixth year teaching at the prestigious educational facility.
June 15, 2008
Let The Games Begin! Audiobrain In Final Preparations for Beijing
Audiobrain teams will be leaving for Beijing China to serve as NBC’s Music Supervisors starting July 29 and returning at the end of August. In addition to the 24/7 Music operations in China, we will also be running a full service Music Room at NBC’s 30 Rock. Our studios on 22nd Street will also be in full operation throughout the Games. Be use to watch the networks of NBC, and check out nbcolympics.com which will be streaming much of the Games. Please note that the deadline for music submissions in July 10th as we will then begin final preparations of our music and systems.
May 14, 2008
Audiobrain featured in June Issue of Fast Company
Fast Company, one of the world’s leading magazines for business innovation, features Audiobrain in their June Issue. “Strike Up The Band” looks at Audiobrain’s collaboration with NBC in preparation for the Beijing Olympic Games, and also discusses our sonic branding initiatives for clients such as McDonald’s, GlaxoSmithKline, IBM and Virgin Mobile USA. The magazine hits the newsstands Friday, May 16. Thanks to our clients and especially to NBC Olympics who were interviewed for the story!
May 14, 2008
Xbox 360 Sales Top 19 Million Worldwide, First Gaming System to Hit 10 Million in U.S.!
Microsoft announced today that its Xbox 360 has sold over 10 million units in the US making it the first current-generation gaming console to break this mark. Its global sales have now surpassed 19 million units, more than any other current-generation console. Congratulations to all of our Xbox colleagues! Audiobrain developed the sonic branding strategy for the Xbox 360, as well as the full product sonification and sound signature for this highly successful product.
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