Welcome to Audiobrain: Emmy Award-Winning
Sonic Branding Boutique


Some companies can create great music, while others may strive for technical excellence. Audiobrain's unique expertise in sonic branding, strategic planning, and original composition by our six award-winning composers, paired with our full understanding of sound design, editing, mastering, music licensing, coding, and high end implementation places Audiobrain in a category all its own. From competitive research to cutting edge technology, we have the tools to help you create not just a great sound, but the right sound.

Sonic Branding (Sound Branding, Audio Branding, Sonic Identity... many names!) is the strategic development and deployment of a brand’s unique ownable sustainable audio assets leveraged consistently across many brand touchpoints. This not only increases your brand awareness and differentiation, but over time also saves costs by providing a clear and consistent sonic identity that is easily revised, repurposed, and expanded.

Ask our clients. Hundreds of clients from around the world both small and large (from Microsoft's Xbox 360, to Virgin Mobile USA, to five Olympic broadcasts for NBC) know that we have the creative vision, compositional talent and strategic disciplines to consistently exceed expectations. We create sound assets that will grow with your brand, helping you evolve this sonic identity as a long term, differentiating, sustainable asset.

Audiobrain is a creative partnership that pushes the boundaries of interactive sound in its ability to touch and shape experiences. We experiment and play. We educate and learn. Derivative audio is not part of our vocabulary. We are innovative and imaginative.

Our passion for excellence is our compass, and our commitment to our clients is our credo.

To learn more, watch our
sonic branding introductory video!


Latest News




June 30, 2014
Audiobrain and Electric Fun Stuff begin casting for Mission US 4!


Picture 2WNET ny public media logo

Voice casting for the fourth installment of the Mission US series has been finalized, and Audiobrain and Electric Fun Stuff couldn’t be more excited. Stay tuned for more updates on Mission US 4!

Audiobrain previously completed the original composition, sound design and voice casting for Mission US 1 For Crown or Colony, Mission US 2: Flight to Freedom, and Mission US3: A Cheyenne Odyssey, all of which can be found at http://www.mission-us.org.

Thanks to our colleagues at WNET, and especially our collaborative Partners at Electric Funstuff for developing this wonderful and entertaining educational tool!

http://www.electricfunstuff.com
Mission US is a multimedia project that immerses players in U.S. history content through free interactive games.




May 25, 2014
Audiobrain creates sonic branding and Sound Logo for LifeLock!


LifeLock

Audiobrain recently completed a sonic branding initiative and sound signature for the Lifelock Brand. The new signature is now airing in the Lifelock advertising. Thanks to the LifeLock team and our colleagues at Lowe-ce for an awesome project!

Click here to hear the new sound signature:
https://www.youtube.com/user/lifelock

http://www.lifelock.com
www.lowe-ce.com



April 28, 2014
Audiobrain creates Custom music for Desmond Tutu Holland America Cruise Lines reception!


HAL 2014

Audiobrain had the honor of selecting the music to be played at a reception honoring Desmond Tutu for our client, Holland America. We were very honored to choose the right music for this most special experience. We thank Holland America Cruise Lines for your commitment to exceptional audio experiences, and we thank you for this one!



April 17, 2014
Audiobrain returns to provide sonic branding experience at this year’s FUSE Conference!


FUSE 2014

For the fourth year in a row, Audiobrain created the sonic branding experience for this year’s FUSE conference held April 7-9th in Chicago! This is our third collaboration with FUSE, highly regarded as one of the premier branding conferences in the world. Audiobrain has created the FUSE sonic identity, sound logo, brand themes, executive walk-on’s, event ambience and reception content.

To learn more about this amazing conference go to:

www.iirusa.com/fuse




March 4, 2014
Audiobrain Scores Big with over 70 Original Compositions Aired in Olympics Broadcasts!

Original music by the composers of Audiobrain aired over 70 times throughout NBC’s coverage of the 2014 Sochi Olympics Games. For more information on our music library, please email us at info@audiobrain.com. Subject: Audiobrain Music Library.




February 6, 2014
Audiobrain back as Music Supervisors for NBC Sochi Olympics Broadcast!

OFFICIAL PRESS RELEASE:

NBC OLYMPICS’ COVERAGE OF THE 2014 OLYMPIC WINTER GAMES TO UTILIZE AUDIOBRAIN’S FULL MUSIC RESOURCES

MUSIC SUPERVISION, CONTENT DEVELOPMENT AND SYSTEM MANAGEMENT ENABLE NBC OLYMPICS WITH EXTENSIVE MUSIC RESOURCES AND CAPABILITIES DURING COVERAGE OF OLYMPIC WINTER GAMES, FEBRUARY 6-23, 2014


NEW YORK – February 6, 2014 – Audiobrain will provide music supervision services, music system design and management to NBC Olympics, a division of the NBC Sports Group, during its coverage of the Sochi 2014 Olympic Winter Games, February 6-23, 2104. The announcement was made by Mark Levy, Senior Vice President, NBC Olympics, and Audrey Arbeeny, Founder and Executive Producer, Audiobrain. This will be the seventh Olympics collaboration with NBC Olympics for Audiobrain.

In addition to consulting on the music system and design and information organization, Audiobrain’s role includes musical content procurement and quality review, editing, original composition, and creative and technical support to NBC Olympics’ producers before, during, and after the Games.

For full press release, click here.




January 31, 2014
Mission US Wins Parents' Choice Gold Award!

Picture 2WNET ny public media logo

Mission US has won the prestigious Gold award from Parent’s magazine. Mission US is a multimedia project that immerses players in U.S. history content through free interactive games.

Audiobrain completed the original composition, sound design and voice casting for all three Missions: US 1 For Crown or Colony and Mission S 2: Flight to Freedom, and the recent Mission3 , all of which can be found at http://www.mission-us.org.

Congratulations to our colleagues at WNET, and especially our collaborative Partners at Electric Funstuff for developing this wonderful and entertaining educational tool! We look forward to Mission 4 in 2014!

http://www.electricfunstuff.com

http://parents-choice.org/product.cfm?product_id=32350&StepNum=1&award=aw




December 2, 2013
The new Emmy® has Arrived!

Aud and London Emmy

Our Emmy® Award for our work on NBC’s London Olympics as arrived! This is our second Olympics Emmy and was our 6th collaboration as Music Supervisors with NBC Sports and Olympics!



November 2, 2013
Audiobrain Completes Sonic Branding Initiative for Unify!

unify_logo_detail_detail

For their global launch, Audiobrain collaborated with Lead Creative Agency McMillan to create a multi-faceted sonic branding initiative for Unify. Formerly Siemens Enterprise Communications, Unify is a global leader in providing advanced tools to foster rich and meaningful conversations.

With McMillan, we created over 35 assets for Unify sonic brand, including a brand theme, sonic signature, and full video and event package.

Thanks to the Unify Team and to the fantastic team at McMillan Agency for their inspiring vision, talent and amazing collaboration!

www.unify.com




October 31, 2013
Audiobrain Creates Environmental Branding with Sound for United Healthcare Villages Retail Locations!

United HealthcareThe Villages

We recently completed an environmental sonic branding initiative for United Healthcare’s 3 brand new retail locations at the The Villages -- Florida's premier active adult retirement community. From acoustical design, installation/onsite consultation, and sonic experience design, Audiobrain worked with the United Healthcare team to ensure that the retail environments were acoustically and creatively optimized for this renowned community. Thanks to Rob and Mark for the wonderful collaboration!




September 23, 2013
Audiobrain’s Audrey Arbeeny Receives Emmy™ Award for London Olympics Broadcast!

emmy image

Audiobrain's Owner and Executive Producer, Audrey Arbeeny, has received an Emmy Award for her work on NBC's 2012 London Olympic Games Broadcast. The nominees were announced in March by the National Academy of Television Arts and Sciences. This is her third nomination, and second award. Audrey previously won an Emmy™ Award for her work on NBC’s Beijing Olympics Broadcast.




September 20, 2013
BrandManage Camp a Huge Success!

bmc logo

Audiobrain has had our most successful year ever at BMC 2013! As proud sponsors, we offered attendees evaluations of their sonic brand, and the response was overwhelming! This is a fantastic branding conference and we look forward to Brand ManageCamp 2014!




August 28, 2013
Another Season of Collaboration with the New York Giants Begins!

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As the NFL season starts, we are again collaborating with the NY Giants as their sonic branding partner. From In-stadium to every broadcast vehicle, our Giants original anthem and broadcast music package will be widely heard!




August 27, 2013
Pratt’s Sound of A Brand Class Starts 7th Semester !

Pratt logo


Executive Producer Audrey Arbeeny has started her Sound of a Brand class at the prestigious Pratt Institute for the Fall Semester. This is the only sonic branding course in the country, and Audrey’s 7th semester teaching.

The course is held at Audiobrain Studios in NY. Classes will begin today!

www.pratt.edu




June 1, 2013
Audiobrain Gears Up for Brand ManageCamp 2013!

bmc logo

Audiobrain, a proud sponsor of Brand ManageCamp, will again be creating a sonic branding initiative for the conference to be held in Las Vegas at the MGM Grand September 16-17.

http://www.brandmanagecamp.com

Click here to register for the Brand ManageCamp 2013 conference.



April 15, 2013
Audiobrain provides sonic branding experience at this year’s FUSE Conference and offers sonic branding snapshot to one attendee!

fuse 2013 logo

For the third year in a row, Audiobrain is creating and overseeing the sonic branding experience for this year’s FUSE conference held April 15-17th in Chicago! This is our third collaboration with FUSE, highly regarded as one of the premier branding conferences in the world. Audiobrain has created the FUSE sonic identity, sound logo, brand themes, executive walk-on’s, event ambience and reception content.

At this year’s conference, Audiobrain will offer a sonic branding snapshot to one conference attendee. Attendees can fill out their submission form and learn more about sonic branding here!

To learn more about this amazing conference go to:

www.iirusa.com/fuse



April 12, 2013
Audiobrain’s Audrey Arbeeny Receives Third Emmy™ Nomination!

emmy

Audiobrain's Owner and Executive Producer, Audrey Arbeeny, has received an Emmy Award Nomination for her work on NBC's 2012 London Olympic Games Broadcast. The nominees were recently announced by the National Academy of Television Arts and Sciences. This is her third nomination, and Audrey previously won an Emmy™ Award for her work on NBC’s Beijing Olympics Broadcast. This year’s winners will be announced at the Award Ceremony on May 7th at Lincoln Center.





March 30, 2013
Audiobrain and Electric Fun Stuff finish casting for Mission US 3!

Picture 2WNET ny public media logo


Voice casting for the third installment of the Mission US series has been finalized, and Audiobrain and Electric Fun Stuff couldn’t be more excited. Stay tuned for more updates on Mission US 3!

Audiobrain previously completed the original composition, sound design and voice casting for both Mission US 1 For Crown or Colony and Mission US 2: Flight to Freedom, both of which can be found at http://www.mission-us.org.

Thanks to our colleagues at WNET, and especially our collaborative Partners at Electric Funstuff for developing this wonderful and entertaining educational tool!

http://www.electricfunstuff.com
Mission US is a multimedia project that immerses players in U.S. history content through free interactive games.






February 15, 2013
Audiobrain begins New York Giants Sonic Branding Plan for the 2013 Season!

new_york_giants_logo-9221

Another exciting season has only just finished, but Audiobrain has already begun strategizing the 2013 rollout of its sonic branding initiative for the New York Football Giants.

You can check out Audiobrain’s composition of the New York Giants Official Anthem and themes right on iTunes or search “NY Giants Official Anthem Ringtone” on your iPhone for the ringtones!





January 8, 2013
Audiobrain Announces Brand ManageCamp Recipient of Complimentary Sonic Branding Initiative!


brand-managecamp-logoblank spaceDelta Dental Thumbnail

As longtime sponsors of Brand ManageCamp, Audiobrain announced that one attendee company would be chosen to receive a complimentary sonic branding initiative. Each entrant submitted a form explaining how he or she would benefit by the initiative and how it could possibly affect their organization.

After reviewing all entries, Audiobrain has chosen Delta Dental of Tennessee as the recipient of a complimentary sonic branding initiative. Congratulations to Missy Acosta, who submitted on behalf of her company, and everyone at Delta Dental of Tennessee--we look forward to collaborating with you!

www.brandmanagecamp.com
www.deltadentaltn.com






November 23, 2012
Audiobrain Extends Olympics Role to Music Supervision Services for NBC Sports!

NBC Logo Black

Audiobrain has again extended our Music Supervision services beyond NBC London Olympics to now provide music supervision for NBC Sports. Audiobrain has a long-term relationship with NBC Olympics and won an Emmy Award for our work on the NBC Beijing Olympics Broadcast. We thank our NBC colleagues for expanding our role to now serve the entire NBC Sports Team! For Strategic Marketing please continue to contact Head TV Music Creative Alicen Catron Schneider at Alicen.Schneider@nbcuni.com.

www.nbcsports.com
www.nbcolympics.com






October 25, 2012
Brand ManageCamp 2012 a Great Success!

brand-managecamp-logo

Brand ManageCamp continues to be one of the greatest and most exciting branding/ marketing conferences out there! This year, as a proud sponsor of Brand ManageCamp, in addition to providing the sonic branding for the conference itself (consisting of 18 room soundscapes, a promotional video score, video bookends and onsite audio management/supervision), Audiobrain will be providing Complimentary Sonic Branding Initiative to one of the applying conference attendees. It’s only been a week since the conference and we’ve already seen a number of enthusiastic responses!

For more information on Brand ManageCamp, go to: http://www.brandmanagecamp.com






September 19, 2012
Audiobrain begins work on Missions US 3 with Electric Funstuff and WNET!

Picture 2WNET ny public media logo

We are beginning our third installment of the highly successful Mission US education interactive series for WNET. Mission US is a multimedia project that immerses players in U.S. history content through free interactive games.

Audiobrain previously completed the original composition, sound design and voice casting for both Mission US 1 For Crown or Colony and Mission US 2: Flight to Freedom, both of which can be found at http://www.mission-us.org.

Thanks to our colleagues at WNET, and especially our collaborative Partners at Electric Funstuff for developing this wonderful and entertaining educational tool!

http://www.electricfunstuff.com
Mission US is a multimedia project that immerses players in U.S. history content through free interactive games.




August 31, 2012
Giants Launch Season with Extensive Rollout of Official Anthem and Sonic Branding Initiative!

new_york_giants_logo-9221

The NY Giants have extended our sonic branding initiative to even more vehicles for this year’s season! Our official anthem composer by Audiobrain for the Gants has been a great success with the fans, and our broadcast package has now extended to The Postgame show on MY 9, Giants Online, Opening Drive Live and WFAN. Look for the app to launch shortly!




August 17, 2012
Audiobrain Returns from London! Our 6th
as Music Supervisors for NBC Olympics!

NBC London Olympics 2012

London was a very exciting and successful Olympics for us and for our colleagues at NBC! Everything went perfectly and the stories and coverage were amazing! London was well prepared and a wonderful host, and the entire experience was an amazing one for us. Our three of Audiobrain’s music rooms (onsite in London, at 30 Rock in New York and at Audiobrain Studios in New York) collaborated 24/7 and we were proud to be a part of such a once-in-a-lifetime broadcast initiative! Thanks to our colleagues at NBC for again having us as music supervisors for the 6th time!

Over 30 online and print publications covered Audiobrain’s involvement in the London Olympic broadcasts. Below are some links:

Yahoo! Daily News
San Francisco Chronicle
Houston Chronicle
International Business Times

Visit http://www.nbcolympics.com to watch the memorable games again, see images and relive the amazing stories!

Click here to see our photo album from London!




July 30, 2012
Audiobrain Completes Math Mini-Games for Electric Funstuff!

Picture 2

Audiobrain recently completed 6 mathematical mini games developed Electric Funstuff for Scholastic! The games teach math skills in a very engaging way, and as Electric Funstuff does best, makes interactive education fun!




July 12, 2012

OFFICIAL PRESS RELEASE:

AUDIOBRAIN TO PROVIDE FULL MUSIC RESOURCES FOR NBC OLYMPICS’ COVERAGE OF THE LONDON 2012 OLYMPIC GAMES

MUSIC SUPERVISION, CONTENT DEVELOPMENT AND SYSTEM MANAGEMENT ENABLE NBC WITH EXTENSIVE MUSIC RESOURCES AND CAPABILITIES DURING COVERAGE OF THE LONDON OLYMPICS, JULY 27, 2012 – AUGUST 12, 2012


NEW YORK – July 12, 2012 – Audiobrain will provide music supervision services, music system design and management to NBC Olympics, a division of the NBC Sports Group, during its coverage of the London 2012 Olympic Games, July 27 – August 12, 2012. The announcement was made by Gary Zenkel, President, NBC Olympics, and Audrey Arbeeny, Founder and Executive Producer, Audiobrain. This will be the sixth Olympics collaboration with NBC Olympics for Audiobrain, which received an Emmy award for their work on the NBC’s Beijing broadcast.

In addition to consulting on the music system and design and information organization, Audiobrain’s role includes musical content procurement and quality review, onsite management in London and New York, editing, original composition, mixing, and creative and technical support to NBC Olympics’ producers before, during, and after the Games.

“We use a great diversity of music within the intense production timeframe of the Olympic Games,” said Zenkel. “Audiobrain’s expertise in this area allows us to provide our producers with the quantity and quality of musical choices that will allow us to deliver on all our broadcast initiatives.”


For full press release please click here.




June 15, 2012
Giants Receive Superbowl Rings to their Official Anthem!

new_york_giants_logo-9221

On May 16th, The New York Giants received their Superbowl rings at a ceremony held at Tiffany’s in New York. We were thrilled to hear the New York Giants Official Anthem, composed by Audiobrain, accompany each player as they received their rings. Thanks to the New York Giants for beings such great collaborators. This was a very special moment for all of us! To see an except from the ceremony, and hear the Anthem, click here!




June 5, 2012
Audiobrain welcomes in June with 2 new sonic branding clients!

Audiobrain has begun 2 new sonic branding initiatives for globally recognized brands. We welcome our 2 new clients and look forward to the year ahead! As is often the case, (again ☺) we cannot discuss these projects at this time but will keep you updated when the initiatives are launched which will be towards the end of this year.




June 1, 2012
Audiobrain Starts Mission US 3 with Electric Funstuff!

Picture 2WNET ny public media logo

It seems like we just completed Mission US 2, but Mission US 3 is now underway! Mission US is a multimedia project that immerses players in U.S. history content through free interactive games. Developed for WNET by our longtime colleagues Electric Funstuff, this is our third mission with many more to come! Congrats to our colleagues at WNET and EFS!





May 15, 2012
Audiobrain extends sonic experience for new prototype for McDonald’s!

Audiobrain recently completed the sonic branding for a prototype for McDonald’s. The sonic experience was positively received and we are now extending our work. This is our third initiative with this great team. Audiobrain previously sonified the self-service kiosks and drive-through’s, which we also began working on when they were prototypes. We look forward to another continued collaboration with our McDonald’s colleagues!

http://www.mcdonalds.com





April 10, 2012
Join Us at FUSE Conference: Design and Culture: New Dimensions of Magical!

FUSE 2012a


Audiobrain will once again create and oversee the sonic branding experience for this year’s FUSE conference held April 18-20th in Chicago. This is our second collaboration with FUSE, highly regarded as one of the premier branding conferences in the world. Audiobrain has created the FUSE sonic identity, sound logo, brand themes, executive walk-on’s, event ambience and reception content. To learn more about this amazing conference go to:

http://www.iirusa.com/fuse/agenda-at-a-glance.xml




March 30, 2012
Audiobrain Continues with New York Giants for 2012!

new_york_giants_logo-9221

As we continue our collaborations with the Giants, The New York Giants Official Anthem, composed by Audiobrain is selling great on iTunes and Amazon and was the soundtrack for the Giants’ Thank You promo campaign that appeared throughout March, airing over 100 times across their broadcast vehicles. The official music is also heard on the current WFAN radio spots promoting Facebook, Twitter, giants.com and the TV broadcasts, as well as on Giants Access Blue on My 9 in New York. Thanks to the Giants and we look forward to the upcoming season!

http://www.giants.com




March 20, 2012
Audiobrain Completes new prototype for McDonald’s!

Audiobrain recently completed the sonic branding for a prototype McDonald’s. This is our third initiative with this great team. Audiobrain previously sonified the self-service kiosks and drive-through’s, which we also began working on when they were prototypes. We look forward to another continued collaboration with our McDonald’s colleagues!

http://www.mcdonalds.com




March 5, 2012
Audiobrain welcomes in March with 3 new sonic branding clients!

Audiobrain has begun 3 new sonic branding initiatives for globally recognized brands. We welcome our new clients and look forward to the year ahead! As is often the case, we cannot discuss these projects at this time but will keep you updated when the initiatives are launched!




March 1, 2012
Holland America Global Destination Initiatives in Progress!

HAL

As part of our continued sonic branding collaborations with Holland America Lines, Audiobrain is in the process of researching and recommending the best music to accompany the many ports visited by the Holland America Fleet worldwide. We have also expanded the Le Cirque Dining Music Experience to an additional 8 ships. Thanks to our colleagues for placing such a high value on the sonic experience for their customers!

http://www.hollandamerica.com




February 9, 2012
The Lombardi Trophy at the Timex Performance Center!

new_york_giants_logo-9221

Today, as we began our plan for the new season with the Giants at the Timex Performance Center, we saw their beautiful Superbowl Trophy on display,

This was a fantastic season, and we are very proud to be working with this amazing organization--congratulations and thank you! For pictures, see our Photos section.

http://www.giants.com




February 1, 2012
WNET Mission 2: “Flight to Freedom” Launches to Rave Reviews!

WNET logo 2Picture 2

After nearly 2 years of sonic development, researching and voice casting, Mission US: Flight to Freedom launched on January 24th!

Mission US is a multimedia project that immerses players in U.S. history content through free interactive games. Developed for WNET by our longtime colleagues Electric Funstuff, this is our second Mission, with many more to come! Congrats to our colleagues at WNET and EFS!

http://www.mission-us.org/pages/mission-2

www.electricfunstuff.com




January 18, 2012
New York Giants Official Anthem and Themes now available on iTunes and Amazon! Ringtones available in the iPhone Store!

new_york_giants_logo-9221

After completing our second phase music initiative for the New York Giants, the New York Giants Official Anthem and Themes, composed by Audiobrain, are now available at the iTunes Store and on Amazon! In addition to the Official Anthem, you can also purchase the In Stadium Filmscore and an Orchestral Rock and Uplifting Orchestral version of the Official Anthem.

Have an iPhone? Search ‘NY Giants Official Anthem Ringtone’ and ‘NY Giants Orchestral Rock Ringtone’ in the iPhone Store to download the two different ringtones!

To purchase on iTunes: New York Giants Official Anthem and Themes on iTunes

To purchase on Amazon: New York Giants Official Anthem and Themes on Amazon

Thanks to the Giants for such a great collaboration all year, and we look forward to 2012: GO BIG BLUE!!




January 13, 2012    
Funzio launches Modern War on the iOS platform with sound effects by Audiobrain!

Funzio Logo

Modern War, developed by Funzio, Inc., was recently released on the iOS platform and has been a major hit from day one! Audiobrain has had a blast designing the sound effects for the game and it has been a pleasure working with Funzio!

Check out the new game, Modern War, on the iPad and the iPhone! -- Modern War



January 10, 2012    
Audrey Arbeeny Addresses Thunderbirds for Fourth Year!


Thunderbird logo

Owner and Executive Producer Audrey Arbeeny has for a fourth straight year addressed the Thunderbird School of Global Management’s MBA candidates during their annual Winterim on January 9th, 2012. Audrey is continually one of the top-rated speakers, and we thank the Thunderbirds for the opportunity to once again participate in your superior program.

www.thunderbird.edu



December 20, 2012    
Audiobrain featured in retail article on The Store Channel!


The Store Channel Logo

Thanks to writer Mark Murray for your wonderful retail branding insights! Click here to read full article!



December 15, 2011
Audiobrain Completes Mission US 2! Online Educational Interactive Game To Launch January 24!

Picture 2WNET logo 2

Yesterday was our final session for Mission US 2, a spectacular educational game that chronicles the Flight to Freedom. Created for WNET with our longtime collaborators Electric Funstuff, the year-long initiative consisted of working with historians, extensive voice character casting, period music research and composition to bring authenticity to this special point in our country’s history. Many thanks to David and Spencer of Electric Funstuff, the designers and developers, for bringing us along for another unique and brilliant educational product, to WNET, and to the many talented voiceover artists who brought so much passion and integrity to this very special project. See pictures for a shot from our closing session!

Mission US 1 enters its second year in schools with over 100,000 students served!

For more information
www.electricfunstuff.com


November 20, 2011

Holland America’s An Evening At Le Cirque Gets Branded Musical Experience!

Le Cirque Logo

Audiobrain has completed a 4-hour musical experience to accompany Holland America Lines' An Evening at Le Cirque Dining Experience. In collaboration with the world famous Le Cirque Restaurant in New York City, diners are treated to a special night of an authentic Le Cirque Experience right onboard each ship! We are very proud of our Holland America Lines Creative collaborators for recognizing that music and sound are integral parts of the overall customer experience and thank you for your continued efforts to bring an unparalleled sonic experience to your fleet!

http://www.hollandamerica.com



November 15, 2011

New York Giants Roll Out Music Package to Game Broadcasts!

new_york_giants_logo-9221

Audiobrain has completed our second phase music initiative for the New York Giants. Leveraging from the positive response to the Official Anthem unveiled last year in-stadium, composed by Audiobrain, we have now rolled out to show themes and elements for programming such as radio’s WFAN and Opening Drive Live on MSG and have completed a broadcast musical asset package of over 90 pieces. Thanks to everyone at the Giants for your time, energy and belief! As huge fans, this has been an amazing collaboration and we look forward to 2012!

http://www.giants.com/




October 27, 2011
Design Management Institute Annual 36 Move to New York a Success!

DMI logo

DMI Annual 36: Design At Scale was held in New York October 25-26, and judging by the crowd, speakers and feedback the move was a good one! Audiobrain has created the sonic branding for DMI that includes a sound logo, brand theme and variations.

Held at the Jewish Heritage Museum the conference was insightful, and many new friends were made. Of course our favorite presentation was Melody Roberts, Senior Director, Experience Design Innovation, McDonalds Corporation, our client whose presentation included sonic branding work done by Audiobrain for the McDonalds self-service kiosks -- well done! Please see the photo section for
pics from this great event!

For more information:
www.dmi.org


October 15, 2011
Audrey Arbeeny Invited to Address MBA Program for 5th Winterim!

Thunderbird logo

Owner and Executive Producer Audrey Arbeeny has been invited for a fifth time to address the Thunderbird School of Global Management’s MBA candidates during their annual Winterim in January 2012. Audrey again was one of the top-rated speakers. The Thunderbird MBA Program is ranked #1 in the world, and we thank you for your interest and support of sonic branding and your belief in it as an integral business tool!

www.thunderbird.edu

#1 “International” Full-time MBA -- U.S. News & World Report 2011(15 consecutive years) #1 “Best in International Business” Full-time MBA -- Financial Times 2011 Mission: “We educate global leaders who create sustainable prosperity worldwide.”



October 7, 2011

BrandManageCamp Surpasses with Attendance and Speakers!

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As extremely proud sponsors of Brand ManageCamp, we not only had a great time in Las Vegas October 4-6, but the attendance for this year’s conference was soaring! Thanks to Len for another outstanding job! We added more branded musical elements and even music to accompany Beers Around the World, a special tasting party during the event. Check out our Photo Section!

For more information and to join us at next year’s conference:

http://www.brandmanagecamp.com




September 19, 2011

Audiobrain Collaborates with the New York Giants on Long-Term Initiative!

new_york_giants_logo-9221

We are ready for some football as Audiobrain continues our collaboration with the New York Giants. New music created especially for the Giants can be heard throughout their many broadcast vehicles and we are very pleased to be continuing our work that began last year with the In-stadium NFL Films video, with original score by Audiobrain! Thanks to the Giants for your continued support!

http://www.giants.com/
 

September 6, 2011
Audiobrain Gears Up for Brand ManageCamp 2011!
brand-managecamp-logo
Audiobrain, a proud sponsor of Brand ManageCamp, will again be creating a sonic branding initiative for the conference to be held in Las Vegas ata the MGM Grand October 4-5, 2011.

http://www.brandmanagecamp.com

 
Click here to register for the Brand ManageCamp 2011 conference.
 

August 20, 2011
Pratt’s Sound of A Brand Class Starts 5th Semester

pratt_logo_white

Executive Producer Audrey Arbeeny has started her Sound of a Brand class at the prestigious Pratt Institute for the Fall Semester. This is the only sonic branding course in the country, and Audrey’s 5th semester teaching.

The course will be held at Audiobrain Studios in NY.  Classes will begin in September.

www.pratt.edu
 

July 1, 2011
Audiobrain Completes Panadol Sports for Grey Advertising

panadol

Audiobrain recently completed 2 spots for Grey Advertising for our corporate client, Panadol. Look for the ads to launch globally this fall!



June 27, 2011
Microsoft Engineering Excellence Day a Huge Success!

Microsoft_Excellence

Audiobrain’s Audrey Arbeeny was invited to present sonic branding at Microsoft’s Engineering Excellence Day held in Cambridge on June 21, 2011. Audrey’s presentation at the day-long internal event was very well received, and we thank our colleagues at Microsoft for believing in the value of sonic branding and for giving us the opportunity to bring our craft to a broader audience!


June 22, 2011
Seabourn Quest Luxury Cruise Ship Inaugural Music By Audiobrain!

Seabourn Quest 2

Seabourn Quest, the newest in the luxury fleet of Seabourn Cruise ships, had its official debut on June 20, with a gala naming ceremony featuring fireworks over the city of Barcelona and a 14-day Maiden Voyage to Athens. Audiobrain composed “We Are Seabourn” for this momentous occasion, and the piece was also performed by an orchestra live at the event.

For more information on the Seabourn Quest, go to:
http://www.seabourn.com/luxury-cruise-vacation-onboard/Quest


June 6, 2011
Red Chariot Set to Launch in Minneapolis!

red-chariot

Red Chariot, a Minneapolis-based retail collaborative, has announced that Audiobrain, a sonic-branding firm, has joined the collaborative. Audiobrain has created all of the sonic branding for the entire retail center, including surround sound and sensor-driven experiences. This was a dream project for us as the Red Chariot is a place where retailers can come and experience the possibilities of multi-sensory retail design- in short, the retail Environments of the Future! Congratulations to all our colleagues at Red Chariot and thank you for allowing is to experiment and push the boundaries of sonic branding in retail environments!

For more information on Red Chariot go to:
http://www.theredchariot.com

Articles and Press Releases on Red Chariot:
http://www.retailcustomerexperience.com/article/181642/Audiobrain-joins-Red-Chariot-s-retail-collaborative

http://www.ddionline.com/displayanddesignideas/industry-news/Audiobrain-Joins-Red-4113.shtml

http://www.retailcustomerexperience.com/research/428/Retail-General


May 15, 2011
Content Evolution Annual Meeting and Educational Series Concludes in Boston!

content-evolution

The Federation Members of Content Evolution held its Annual Meeting in Boston this week, and concluded with an Educational Breakfast for Boston-based businesses to learn more about multi-dimensional branding. Audiobrain is the sonic branding firm for Content Evolution, which is a team of experts from around the world hand-chosen to represent all facets of branding and development. Audrey Arbeeny, Audiobrain’s Founder and Executive Producer, presented Sonic Branding at the Event.

For more information on Content Evolution go to:
www.contentevolution.net



May 2, 2011
WNET/EFS Mission US: For Crown Or Glory? Receiving Rave Reviews!

mission-america

Congratulations to our Colleagues at Electric Funstuff and WNET on the wonderful reviews to this online educational game! Audiobrain created the music and sound design, as well as the voice-casting- all of which was approved by historians for accuracy, and we created the instrumentation to be as close to the sounds of the period. Be sure to check out the Pennywhistle mini-game!

www.mission-us.org

http://jayisgames.com/archives/2011/04/mission_us_for_crown_or_colony.php


April 28, 2011
Audiobrain’s Audrey Arbeeny Receives Second Emmy™ Nomination!

emmy

Audiobrain's Owner and Executive Producer, Audrey Arbeeny, has received an Emmy Award Nomination for her work on NBC's 2010 Vancouver Games Broadcast. The nominees were announced by the National Academy of Television Arts and Sciences on April 9. This is her second nomination, and Audrey previously won an Emmy™ Award for her work on NBC’s Beijing Olympics Broadcast.

As Music Supervisor, Audrey headed both the Vancouver and New York music resource teams for the networks of NBC. This was Audrey's fourth time at the NBC Olympics music supervision helm. Audiobrain team's responsibilities included musical content procurement from publishers, labels, and artists, consulting on the music system design and information organization, original composition and creative support for NBC’s producers both on-site at the games in Vancouver with 24/7 music operations, and at NBC's 30 Rock Studios in New York. Thank you to our colleagues at NBC Olympics for believing in us- trusting that we were the right team to again head their ever-expanding music initiatives, and for making us a part of another successful Olympics broadcast!


April 26, 2011
Audiobrain Featured In Inc. Magazine!

inc-logo

Audiobrain was featured this week in an article in Inc Magazine entitled “Does Your Brqnd Ring Like A Bell? Which explore the importance of sonic branding. Along with an interview with Audiobrain, our longtime client, 1st Advantage Federal Credit Union’s Vice president of Marketing Jim Craig also provides a case study of his experience and various sonic branding initiatives with Audiobrain. To read about Audiobrain in this article, click here: “Does Your Brand Ring Like A Bell?”


April 15, 2011
FUSE 2011 a Huge Success!

FUSE Logo

The FUSE Conference, held in Chicago April 11-13 had a great turnout and many fantastic presenters. Audiobrain  provided the sonic branding for the three day event, including room ambience, executive walk-on's, sonic logo, break music and three-room sound design experiences. Thanks to our new friends at FUSE for the great collaboration and we look forward to many more! http://www.iirusa.com/fuse/fuse-home.xml


April 5, 2011
Audiobrain Completes Phase 2 of Holland America Lines Audio Experience!

holland-america-line-logo

Audiobrain recently returned from Fort Lauderdale where we installed an upgraded sonic experience on both the Nieuw Amsterdam and the Eurodam as they reposition to Europe for the Spring and Summer. Be sure to reserve the Le Cirque Dining Experience when onboard!
http://www.hollandamerica.com


March 7, 2011    
Tribeca Film Institute Returns To Audiobrain!

logo_type

Audiobrain will again be hosting a Music for Film & Television workshop for the students of the Tibeca Film Institute. The workshops will be held at Audiobrain’s Studios on April 18-19. For more information on the Tribeca Film Institute go to http://www.tribecafilminstitute.org/.


February 20, 2011    
Audiobrain To Address AIGA!

seaking

Audrey Arbeeny has been asked to speak at AIGA, the oldest and largest professional organization for design this spring. The date is scheduled for April 23rd at the Metro North Chapter. For more information on the event and AIGA go to http://www.aiga.org/. To view the details of this event, please go to:

https://app.e2ma.net/app/view:CampaignPublic/id:29419.9267907402/rid:464f5b7ef9322d88c0dbe9fda2cbb880


January 4, 2011    
Audiobrain Featured in Sonic Branding Article!
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Audiobrain was featured in an in-depth article "Sonic Logos Now a 'Sound' Business Practice in today's edition of The Street.com. 

TheStreet.com
, Inc. is one of the world's leading digital financial media company. Since its inception in 1996, TheStreet's free, award-winning Web site, thestreet.com, has distinguished itself from other financial Web sites with its journalistic excellence and unbiased coverage of the financial markets, economic and industry trends, and investment and financial planning. We are very excited that we were chosen as the sonic branding experts to explain this practice, and thank thestreet.com for a wonderful article!

You can read the article here:
http://www.thestreet.com/story/10959185/1/sonic-logos-now-a-sound-business-practice.html








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