Welcome to Audiobrain
Some companies can create great music, others may be great technically. Audiobrain's unique expertise in sonic branding, strategic planning, original composition by our six award-winning composers, sound design, editing, mastering, music licensing, coding, and high end implementation is unparalleled in our industry. From competitive research to cutting edge technology we have the tools to help you create not just a great sound, but the right sound.
Sonic Branding (Sound Branding, Audio Identity, Sonic Identity... many names!) is the strategic development and deployment of a brand’s unique ownable sustainable audio assets leveraged consistently across many brand touchpoints. This not only increases your brand awareness and differentiation, but over time saves costs by having a clear and consistent sonic identity that can be revised, repurposed, and expanded.
Ask our clients. Hundreds of them from around the world. From Microsoft's Xbox 360, to Virgin Mobile USA, to three Olympic broadcasts for NBC, our clients know that we have the creative vision, compositional talent and strategic disciplines to deliver. We create sound that will grow with your brand, helping you evolve your sound as a long term, differentiating, sustainable asset.
Audiobrain is a creative partnership that pushes the boundaries of interactive sound in its ability to touch and shape experiences. We experiment and play. We educate and learn. Derivative audio is not part of our vocabulary. We are innovative and imaginative.
Our passion is our compass, and our commitment is our credo.
Latest News
December 9, 2009
Our Emmy Award for the Beijing Olympics has arrived!
Our long-awaited Emmy has finally arrived at the Audiobrain Studios. Audrey Arbeeny received the award as part of the NBC Team for the Best Live Event Turnaround for the NBC Beijing Olympics Games Broadcast. Thanks to all at NBC, and we are looking forward to Vancouver 2010 Olympics, our fifth collaboration!
November 28, 2009
Major League Soccer Championship Finals a Huge Success!
Audiobrain and 16 of our sonic branding colleagues had a whirlwind three days ( November 20-22) in Seattle for the MLS Cup Finals between the L.A. Galaxy and Real Salt Lake. From the Seattle Sounders Party in the Seatlle Aquarium (complete with Scuba divers in the tanks playing soccer!), the Commissioner’s Gala at Experience Music- from the sold-out stadium to a full marching band performing the Audiobrain-composed Major League Soccer Anthem, it was a weekend none of us will soon forget- check out our pictures in the Photo section!
Thanks to everyone at MLS for all the great sound collaborations and congratulations on a hugely successful season!
November 10, 2009
Audiobrain Returns to 2010 Thunderbird Winterim!
Due to the success of our address last year, Audiobrain’s Owner and Executive Producer Audrey Arbeeny has been been asked to present Sonic Branding at the 2010 Thunderbird Winterim. Founded in 1946, Thunderbird is the first and oldest graduate management school focused exclusively on global business. It is regarded as the world's leading institution in the education of global managers and has operations in the United States, Switzerland, the Czech Republic, Russia, Central and South America, Singapore and China. Ranked No. 1 in International Business by the Financial Times, U.S. News & World Report, and The Wall Street Journal/Harris Interactive 2007 Survey of Corporate Recruiters, Thunderbird is dedicated to educating global leaders who create sustainable prosperity worldwide. The school's programs facilitate the development of the global mindset which is critical to managing effectively in different social, economic and political environments. More than 38,000 students have graduated from Thunderbird, and its alumni live and work in more than 140 countries.
October 23, 2009
DMI Annual 34 Wraps in Cambridge to Overwhelming Praise!
Design Management Institutes’ 2009 Annual 34: Design for Complexity and Change was held in Cambridge October 18-20th. Audiobrain is a sponsor of DMI and has created a full sonic branding initiative for this acclaimed and globally respected organization. The conference was a huge success with 17 countries represented! You can check out pictures from the event here.
October 12, 2009
Brand ManageCamp a Huge Success with Sonic Branding by Audiobrain!
We've just wrapped up another great year at Brand ManageCamp in Las Vegas. The conference was held on October 5-6 and had another strong roster of speakers discussing the new realities of branding, marketing and new media. Audiobrain is a returning sponsor of Brand ManageCamp, providing the conference with an evolving branded music experience for the last 4 years. Congratulations to our friends on another great year for BMC!
October 10, 2009
United Football League Launches with Sonic Branding by Audiobrain!
The United Football League (UFL) had its inaugural game on October 8, 2009. The first matchup saw the California Redwoods take on the Las Vegas Locos, broadcast live on the Versus Network. The new league is off to a great start, and its branded music, (including a sonic branding strategy, full network identity package, and sound logo) was create by Audiobrain. Congratulations to our colleagues at the UFL. Both league and the branded music have been widely well received :). Here is a look at our live recording sessions!
For more information on the UFL go to:
http://www.ufl-football.com
August 20, 2009
Audiobrain Signs on for Vancouver Olympics with NBC!
Audiobrain will once again serve as Music Supervisors for NBC’s Vancouver Olympics Broadcast, it was announced today. Audiobrain will be responsible for the management of the music systems as well as music support for the NBC Networks, nbcolympics.com and on-demand both onsite in Vancouver and at 30 Rock in New York. This is our fifth Olympics initiative with our amazing colleagues at NBC and we thank you for once again choosing us as your music team! The Vancouver Olympics are February 12-28, 2010. For more information please visit www.nbcolympics.com.
August 12, 2009
Audrey Arbeeny Wins Emmy Award for Beijing Olympics!
Along with the NBC Olympics Production Team, Audiobrain Owner and Executive Producer was awarded an Emmy Award in the category Outstanding Live Event Turnaround for NBC’s Broadcast of the Beijing Olympics. Audrey was Music Supervisor for the Networks of NBC and along with the entire Audiobrain team headed the music operations for the networks of NBC in both Beijing and New York. Thank you and congratulations to our colleagues at NBC for this once-in-a-lifetime, history making broadcast experience!
July 30, 2009
UFL Selects Audiobrain for Sonic Branding of New Football League!
The newly formed United Football League (UFL) has selected Audiobrain as its sonic branding partner to launch the League this Fall. In addition to the sonic branding strategy, Audiobrain is composing the Official Anthem and network identity package for all in-show branded musical elements. We are excited to be part of this highly anticipated initiative!
July 10, 2009
Brand ManageCamp adds Sonic Branding to Speaker Profiles!
As part of our ongoing sonic branding initiative with Brand ManageCamp, the speakers now have video introductions for this year’s conference, to be held in Las Vegas October 5-6, 2009. Audiobrain is a proud sponsor of Brand ManageCamp and composed the video bookends for the speaker profiles!
http://www.managecamp.com/bmc2009
June 15, 2009
Audiobrain begins new Project with Microsoft
Audiobrain has begun working on a new initiative with Microsoft - Details to follow when available!
June 1, 2009
Audiobrain Featured in Post Magazine Sonic Branding Article!
Owner and Executive Producer Audrey Arbeeny was featured in an article in the June 2009 issue of Post Magazine. Thanks Ron DiCesare for getting our sonic branding story right!
May 27, 2009
Audiobrain begins new Sonic Branding and Technical initiative with Indoor Direct!
Audiobrain has signed with Indoor Direct to serve as sonic branding and technical consultant for their retail operations. Indoor Direct creates branded content and television entertainment systems for the largest fast-food chains in the country. We are pleased to be working with our new collaborators and are looking forward to contributing to your unique offerings!
May 1, 2009
Audiobrain Creates Interactive Sonic Branding Guidelines for GSK Offering
Following our successful interactive sonic branding guidelines for Panadol, Audiobrain has created the same for GlaxoSmithKline’s Global Denture Care Team. These guidelines serve as a blueprint for any teams throughout the world to understand the sonic landscape, tone, feel and components that create a unique, consistent and memorable brand experience with sound. Thanks GSK and GDC teams for your continued support and belief in sonic branding!
April 22, 2009
Audiobrain’s Audrey Arbeeny Receives Emmy Nomination for Beijing Olympics!
Audiobrain's Owner and Executive Producer, Audrey Arbeeny, has received an Emmy Award Nomination for her work on NBC's Beijing Olympic Games Broadcast. The nominees were announced by the National Academy of Television Arts and Sciences on April 2.
As Music Supervisor, Audrey headed both the Beijing and New York music resource teams for the networks of NBC. This was Audrey's third time at the NBC Olympics music supervision helm, and without question Audiobrain's largest undertaking to date. A music initiative that was nearly 2 years in the making, the Audiobrain team's responsibilities included musical content procurement from publishers, labels, and artists, consulting on the music system design and information organization, and creative support for NBC’s producers both on-site at the games in China with 24/7 music operations, and at NBC's 30 Rock Studios in New York.
Thank you to our colleagues at NBC Olympics for believing in us, trusting that we were the right team to head their music initiatives for this complex, historic endeavor, and for taking us along for this once-in-a-lifetime ride!
April 22, 2009
Design Management Europe 13 a Huge Success!
Judging by the attendance and enthusiastic response, The DMI International Conference held in Milan, Italy April 1-3 was widely hailed as one of the best to date! Audiobrain is a proud sponsor of DMI, and also recently created a sound branding initiative for this esteemed organization. Thanks to President Tom Lockwood and Program Manager Patricia Olshan for your enthusiasm and advocacy for sound branding! Check out our pics under DMI Milan!
April 22, 2009
Sportel Brings the Best in International Sports Television!
We recently attended Sportel in Miami March 15-17. This international conference brings sports producers, programmers and networks from all over the world for networking and education. Thanks to everyone at Sportel and we’ll see you in Monte Carlo in October!
February 25, 2009
World Wide Rave Launches with Sound Branding by Audiobrain!
Famed author David Meerman Scott has launched his new book World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories available now online and in bookstores everywhere! A World Wide Rave is when people around the world are talking about you, your company, and your products-whether you're located in San Francisco, Dubai, or Reykjavík. It's when global communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. And it's when tons of fans visit your Web site and your blog because they genuinely want to be there. This has truly been an adventure for Audiobrain as we created this sound branding initiative for David Meerman Scott and World Wide Rave.
Click the link below and watch how the Rave traveled all over the world (and listen to the music!).
http://www.webinknow.com/2009/02/how-will-you-create-a-world-wide-rave-video-and-ebook.html
After viewing the video, read the free e-book about how the video was made. Page 17 will give you the story behind our sound branding initiative. Then go back and have a listen again, this time knowing the characteristics we captured sonically.
BIG congrats to David (who just sent us a message from in Istanbul to let us know the video was up!)
http://www.davidmeermanscott.com/documents/Viral_Video.pdf
February 24, 2009
Audiobrain’s Virgin Mobile USA Sound Logo and Ringtones are in Stores Across the US!
Thanks to our friends at Virgin Mobile for stopping by and bringing us a Virgin Mobile ‘Shuttle’ cell phone, fully equipped with the start up sound and ringtones created by Audiobrain! The sounds have launched in all the new phones, so those of you who want a fun, cool great-sounding cell phone, you know who to go to!
February 20, 2009
Audiobrain Speaks at Alberta College of Art and Design
Executive producer Audrey Arbeeny and Composer Curtis Macdonald traveled to Calgary, Canada to conduct three symposiums on sound branding and audio tools for the students at ACAD at the request of the faculty. We have received several emails from students and faculty alike who gained new insights into how, as designer, they can develop and use sound in a more powerful and purposeful way. Thanks to ACAD for this very special and informative day!
ACAD is a leading centre for education and research, and a catalyst for creative inquiry and cultural development. We engage the world and create possibilities.
February 15, 2009
Presidents Challenge Getting Rave Reviews
Maybe it’s because the Presidency captured our nation, or maybe it’s because our colleagues at Electric Funstuff have again created a fantastic educational game President’s Challenge. The Audiobrain team had a great time creating music from the different Presidential Eras, and learned about our Presidents as well! Test your history skills and try the game here:
http://www.newgrounds.com/portal/view/482007
February 3, 2009
NBC Super Bowl Broadcast Makes History!
NBC‘s broadcast of Super Bowl 43 was the most-watched Super Bowl in history, topping last year’s installment on Fox. The broadcast had an average of 98.7 million viewers, topping last year’s average of 97.5 million. The game was also the second most-watched television program in U.S. history, behind only the M*A*S*H series finale in 1983. Audiobrain worked as music supervisors for the broadcast, providing content and research to our amazing colleagues at NBC Sports - Congratulations!
January 30, 2009
Audiobrain Well Received at Thunderbird School of Global Management!
On January 9, Executive Producer Audrey Arbeeny was invited to address the students from Thunderbird School of Global Management, the #1 ranked MBA program in the world. The presentation received high marks from the MBA students at the 2009 Thunderbird Global Brand Management Winterim Here is some of the feedback:
“Very interesting presentation. Eye-opening material, awesome!!”
“Great addition to the Winterim. This portion should always be included in future Brand Winterims. It is the forefront of the brand.”
“I really enjoyed learning about something new!!”
“Unique and empowering presentation”
“Excellent insight with a relatively unknown area of branding”
“Amazing presentation-great lecture and really interesting”
“So engaging; complete different way of thinking about branding that I'd never thought of before. I really LOVED this presentation.”
“5 star! Necessary for the future T-birds. Must return!”
“It is a new area that I have never noticed. It is great to know and learn the new knowledge new branding.”
Thanks Thunderbirds and we will surely see you next year!
January 9, 2009
Audiobrain Continues Sound Branding with McDonald’s
Following the successful work on McDonald’s retail prototypes last year, we have begun the actual sound development for this global initiative. Thanks to our friends at McDonald’s for another great collaboration!
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