Audiobrain is recognized throughout the world as a leader in sonic branding. We are a sound consultancy specializing in sonic branding and interactive audio. Our excellence in these areas has garnered numerous awards, and speaking engagements; in addition to a client roster including some of the most prestigious and respected global organizations. We’ve seamlessly lead complex, multifaceted projects, from our Emmy-Award winning music supervision for NBC’s Beijing Olympics Broadcast (across the NBC’s 7 networks, NBC online, and NBC OnDemand), to prototyping complicated audio environments for McDonald’s, to product sonifications such as Microsoft’s Xbox 360.
Moreover, we have knowledge, resources, and capabilities to complete complex projects on an international scale. For example, our Colt IVR project yielded an interactive voice response system, created in 17 languages, for which we set criteria, procured locally, recorded, and implemented. Furthermore, we have been asked to educate on the significance and implementation of a sonic brand strategy throughout the world.
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As Owner and Emmy™ Award-Winning Executive Producer/ Creative Director for Audiobrain, a globally recognized sonic branding boutique dedicated to the intentional development of music and sound, Audrey Arbeeny has realized her dream of combining her lifelong love of music and science with proven business skills. Audrey oversees Audiobrain’s projects from start to finish, coordinating logistics, strategy, experience design, resources, and talent. In addition, Audrey oversees Audiobrain’s ongoing research in areas of psychoacoustics and biomusicology. With over 20 years of experience, she is recognized throughout the world as a pioneer in sonic branding, presenting on this discipline as early as the 1993 Design Management Institute in Amsterdam. Audiobrain has consistently stayed leaders in this field through innovation, research, education, advanced technological skills, and forward- thinking initiatives for some of the world’s largest brands.
Music has long been an important part of Audrey’s life. She began formal piano training at the age of four. She is also an accomplished flutist and studied voice at Carnegie Hall, under the late Silas Engum, for many years. In addition to her musical talents, she has extensive recording, editing, licensing, interactive, and sonic branding experience.
Audrey is highly skilled in many areas of sonic branding development and implementation. Her environmental branding leadership includes her role as Music Supervisor the past 7 Olympic Broadcasts for NBC, garnering her 2 Emmy™ awards for her work on the 2008 Beijing and 2012 London Games. She has also done extensive experience design for IBM's Marketing Exposition and Sense Layering Team, The Retail Federation’s Design for the Senses Pavilion, Holland America Cruise Lines Onboard Experience Design, and United Healthcare Retail Environments to name a few.
She has been Creative Director / Head of Production for the strategic development of brands’ sounds including Microsoft's Xbox 360, Virgin Mobile USA, Glaxo Smith Kline, Google, Logitech, Major League Soccer, KIA Motors Corp. The New York Giants, McDonald’s, Merck, and HBO to name a few. In 2015, Audrey was elected to the Board of Governors for the National Academy of Television Arts and Sciences New York Chapter. She also teaches sonic branding at New York’s Pratt Institute, the first and only course of its kind.
Audrey is currently in the process of undertaking a research study focusing the affects of sound on patients, staff, and families in intensive care units with a world-renowned medical facility, "Music and sound are far more important than most people realize, and we'll be developing studies to substantiate our theories about its affect on wellness and healing". This constant search for knowledge, exploration and new ways of thinking about sound are why Audrey is one of the most respected influencers in her industry. She is a sought-after guest speaker and has educated on sonic branding all over the world.
WHO WE ARE
All of our team members, including ten composers (all highly awarded and recognized in their field), have significant experience within the sound development industry. Together, we will work on your project from the initial stage of brand research to the final development of audio production; continuously working until the correct sound is delivered at the highest quality. Owner and Executive Producer Audrey Arbeeny, also a trained musician, has 17 years of experience in the audio production field. She has overseen initiatives such as 5 Olympic broadcasts, and has lead the sonic branding team for Xbox 360. Moreover, she regularly conducts audio research studies to continually improve Audiobrain’s methodology and validation for the use of audio as a branding tool.
Our diversified team of composers, producers and managers ensure a and capable sonic branding partnership.
how we work
Audiobrain places a great deal of emphasis on client satisfaction, and has a consistent reputation for exceeding our client’s expectations. We constantly conduct evaluations at each checkpoint to monitor and adapt our position, in order to satisfy the goals of our clients. To maintain high client satisfaction, we conduct exit interviews for each completed project. We have worked on many challenging international projects, where our understanding of diversity in both sound perception and cultural specifics were of paramount importance. In addition, we have managed tight deadlines for projects such as the Xbox 360 and the Olympics. A delicate balancing act in which our success is attributed to: our professional staff, methodology, system development, project management, and global understanding.
Audiobrain has a 100% client return rate, and for good reason. While many companies can compose great music, they may not possess proven branding expertise. On the other hand, others may know branding lack interactive, technical or coding experience. Few will look to the bigger picture and continually grow by teaching and researching. We are confident that as recognized experts in a variety of fields, we will institute the best and most appropriate skill set possible to your sonic branding initiative.