Welcome to Audiobrain: Emmy Award-Winning
Sonic Branding Boutique

Some companies can create great music, while others may strive for technical excellence. Audiobrain's unique expertise in sonic branding, strategic planning, and original composition by our six award-winning composers, paired with our full understanding of sound design, editing, mastering, music licensing, coding, and high end implementation places Audiobrain in a category all its own. From competitive research to cutting edge technology, we have the tools to help you create not just a great sound, but the right sound.

Sonic Branding (Sound Branding, Audio Branding, Sonic Identity... many names!) is the strategic development and deployment of a brand’s unique ownable sustainable audio assets leveraged consistently across many brand touchpoints. This not only increases your brand awareness and differentiation, but over time also saves costs by providing a clear and consistent sonic identity that is easily revised, repurposed, and expanded.

Ask our clients. Hundreds of clients from around the world both small and large (from Microsoft's Xbox 360, to Virgin Mobile USA, to five Olympic broadcasts for NBC) know that we have the creative vision, compositional talent and strategic disciplines to consistently exceed expectations. We create sound assets that will grow with your brand, helping you evolve this sonic identity as a long term, differentiating, sustainable asset.

Audiobrain is a creative partnership that pushes the boundaries of interactive sound in its ability to touch and shape experiences. We experiment and play. We educate and learn. Derivative audio is not part of our vocabulary. We are innovative and imaginative.

Our passion for excellence is our compass, and our commitment to our clients is our credo.

To learn more, watch our sonic branding introductory video!

Audiobrain: First in Sonic Branding

Latest News

July 8, 2015
Audrey Arbeeny elected to the Board of Governors of NY National Academy of Television Arts and Sciences!

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We are pleased to announce that Owner/Executive Producer Audrey Arbeeny has been elected to serve a 2 year term on the Board of Governors of the New York Chapter of the National Academy of Television Arts and Sciences. This year, the Board of Governors added Music as a discipline, and Audrey, with extensive credentials in music-for- television, was voted in by Academy members! 

Pictured below at the first meeting of the new 17 Member Board of Governors are (from left to right):
John Bathke/Broadcast Journalists, Jacqueline J. Gonzalez/Executive Director NATAS NY, Audrey Arbeeny/Music and Collen Zenk/Performers.  


For More Information please visit:

June 27, 2015
WNET'S Mission 4 Wins Gold in the 2015 International Serious Play Awards!


Mission US: City of Immigrants, the fourth educational online game from WNET, has won gold in the prestigious Serious Play Awards! This recognition program honors outstanding titles that deliver high quality of engagement and measurable training or learning opportunities. Audiobrain has done original composition, sound design, voice casting, recording and editing for all 4 Missions. Congratulations to our Longtime Collaborators Electric Funstuff for always developing such amazing educational games, and our colleauges at WNET for this great award! 


To Play any of the Missions, click here: 


About the 2015 Serious Play Conference:


About Electric Funstuff:


April 10, 2015
Audiobrain Begins Composition for Documentary!


Audiobrain is pleased to announce that we are scoring a high-profile documentary that will be completed in July - more details to follow!

May 10, 2015
Audiobrain completes new initiatives for Logitech!


Audiobrain is pleased to announce that we have concluded our fifth collaboration with Logitech! We will provide further details when these initiatives are released to the public.

About Logitech:


April 8, 2015
FUSE 2015! Audiobrain  Performing Interactive Composition Live!


Chicago is the place to be for FUSE 2015: Ignite Inspiration. This is our 5th Year as Sponsors of this wonderful event!  As part of FUSE experience design, we will be creating a live composition with the audience on Monday afternoon, April 13th! In addition, we have been the sonic branding partners, creating both branded original content as well as reception, buses and networking mixes within the FUSE lens. If you have a chance, head to Chicago!


April 6, 2015
Audrey Arbeeny Is Guest Speaker at Queens College Sports Broadcasting Class!


Audrey addressed students in the fantastic Sports Broadcasting class sharing her wide and varied sports broadcasting insights. Audrey’s experience from 7 Olympic broadcasts, sonically branding Major League Soccer and sonically branding the NY Giants gives her an insider’s view on how music is critical to sports, as well as the climate for music rights and usages in today’s high tech world. 

February 10, 2015

Audrey Arbeeny to be Interviewed at Design Matters: What Design Sounds Like


Audrey Arbeeny will be the guest interview for the daylong event held at SVA on Saturday, February 21,2015. Space is limited to 500, so reserve your space now!


February 6, 2015

Mission US 4 Launches Today!


The fourth installment of the Mission US series has been finalized, and Audiobrain and Electric Fun Stuff couldn’t be more excited. Stay tuned for more updates on Mission US 4!

Audiobrain previously completed the original composition, sound design and voice casting for Mission US 1 For Crown or Colony, Mission US 2: Flight to Freedom, and Mission US3: A Cheyenne Odyssey, all of which can be found at http://www.mission-us.org.

Thanks to our colleagues at WNET, and especially our collaborative Partners at Electric Funstuff for developing this wonderful and entertaining educational tool!

Mission US is a multimedia project that immerses players in U.S. history content through free interactive games.

For more, check out our News page