NBC OLYMPICS SELECTS AUDIOBRAIN MUSIC RESOURCES TO SUPPORT ITS COVERAGE OF THE 2016 OLYMPIC GAMES IN RIO
NEW YORK – July 28, 2016 – NBC Olympics, a division of the NBC Sports Group, has selected Audiobrain to provide music support services for its production of the Games of the XXXI Olympiad, which take place in Rio de Janeiro, Brazil, from August 5 – 21. The announcement was made today by Mark Levy, Senior Vice President, Original Productions and Creative, NBC Sports Group, and Audrey Arbeeny, Founder and Executive Producer, Audiobrain. This will be the eighth Games that NBC has collaborated with Audiobrain.
Audiobrain’s system support role includes music search assistance, editing, as well as creative and technical support to NBC producers before, during, and after the Games.
We use a multitude of music during the Games for our feature production, and we are always looking for variety of well composed pieces,” said Levy. “Audiobrain’s expertise in this area, combined with our exceptional internal NBC Music Services Group, allows us to provide our producers with the quantity and quality of musical choices that will allow us to deliver on all our initiatives during this intense production timeframe.”
Ms. Arbeeny said: “Since we have worked with NBC Olympics for many years, we have been able to evolve for the changing needs over time, as new media and extensive live broadcasting becomes increasingly more significant. We understand the producers and their needs very well. Since we specialize in sonic branding, we recognize the importance of ensuring that every sound enriches NBC’s coverage and audience experience. Along with NBC’s music team, we will have access to nearly 1.5 million music tracks from every genre, mood and culture. Events and stories will unfold quickly and in real time, and it is our job to be as prepared and responsive as possible for all of them”.
About NBC Olympics:
A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.
Emmy™ award winning New York-based Audiobrain is recognized throughout the world as a leader in sonic branding and interactive audio. With expertise in original musical composition, technical consulting, interactive design, system development, branding, audio strategy, licensing and music supervision, Audiobrain specializes in multi-dimensional audio initiatives.