PRODUCT SONIFICATION: MICROSOFT XBOX 360
“When we set out to bring the Xbox360 to life by infusing a sonic landscape, we were not looking for a sound design company, we were looking for a group that lived sonic branding. Audiobrain is that company. They developed a sonic dialogue that completed our established design language.” - Microsoft Official Press Release
This is the iconic Xbox sonic logo developed
NBC Sports and Olympics
“The Great Race” Centerpiece Film Original Composition
Our original composition for the 30 minute centerpiece film telling the story of the epic race between Norway and Italy has garnered many awards. Here are some excerpts:
Global Sonic Branding Initiative: UNIFY
Since 2012, Audiobrain has been collaborating with Unify, formerly Siemens Enterprise Communications, to develop a long-term, strategic, and intentional Sonic Branding initiative; in order to coincide with a global re-branding effort combined with an event launch. Since the start of the initiative, we were able to sonically articulate the brands' attributes, creating a consistent and identifiable brand sound across a multitude of platforms.
The initiative included a global sound logo, various length broadcast elements, room ambience, corporate videos, ringtones, a scored keynote speech for the Unify brand unveiling, and many other touchpoints. As a result, the creation of a seamless and consistent sonic experience of the Unify brand has been experienced throughout the world.
Unify Launch Ad:
Unify: A Brief History:
Unify Video Bookend Open:
Unify Official Sound Logo:
Unify Video Bookend Close:
Unify Audio Examples:
Sonic Branding: Major League Soccer
Sound Branding Strategy | Original Music Composition | Music Supervision | Ringtones | Retail
MLS Processional Anthem:
NYC FC vs Orlando City FC March 08, 2015. Check out the league’s two newest teams marching out to the MLS official processional anthem composed by Audiobrain.
Processional Anthem Choral Version:
The choral version of the theme is reserved for special moments during the year including the Championship match.
Video Background Score:
A short video example of cross-branding in which the theme is heard accompanying footage of players headed to the Olympic Games in Beijing.
Deputy Commissioner of MLS Ivan Gazidis explains the importance of music in the league, and the process of developing the MLS theme with Audiobrain.
Processional Anthem Rock Version:
The rock version of the theme, featuring an electric guitar playing the melody, is used for on-air promos and bumpers as well as the on-air tag.
MLS Orchestral Recording Session:
Here’s a behind the scenes look at the making of the MLS Official Anthem, composed and arranged by Audiobrain, recorded in 2007 with an 88 piece orchestra in Prague, Czech Republic.
MLS Official Anthem and its variations are available as music downloads and ringtones on a variety of sources including iTunes and Amazon.
Sports Branding: New York Giants
Since 2010, Audiobrain has been in collaboration with the New York Football Giants to create the Official NY Giants Sonic Branding Initiative. After working with the Giants to define their core attributes, we began to develop clear, consistent, and ownable sound assets
New York Giants Anthem: In-Stadium Filmscore
By creating a branded initiative, these sonic assets, owned by the New York Giants, have now been leveraged to other media touchpoints.
Superbowl Ring Ceremony:
Superbowl Fan Thank You Promo:
Today, every New York Giants Broadcast vehicle utilizes a 120 piece broadcast music package. From background music to bumpers, stingers, and more - all custom branded assets composed and assembled by Audiobrain's creative team.
Opening Drive Live Montage:
Post Game Show Montage:
Sonic Logo: LifeLock
In 2013, Audiobrain collaborated with LifeLock in successfully creating a sonic logo and app notification to alert LifeLock users. Balanced with a sense of reality combined with reassurance, the LifeLock logo and alert features the sound of breaking glass in reverse, communicating that LifeLock is there to protect and restore against the realities of identity theft. The following assets show the final logo and notification, as well as exemplify its use in their campaign launch.
LifeLock Sonic Logo with Animation:
LifeLock Ad 60s:
Sonic Logo and Full Initiative: GlaxoSmithKline Panadol
GLOBAL SOUND BRANDING INITIATIVE
Audiobrain has collaborated with the Panadol team to create a complete global sound branding initiative including a wide range of sonic branding, marketing materials, interactive, and advertising.
Panadol “Friends” Ad:
A commercial for the Australian market using the Panadol “It’s My Choice” melody and ending with the logo.
Panadol “Organic Farmer” Ad:
Another Australian market ad with the melody and logo, but with a very different feel.
Interactive: Diner Dash
Audiobrain provided original music and sound design for the interactive video game, Diner Dash.
Experience Design and Original Composition:
Holland America Line & Seabourn cruise line
Seabourn: Original Composition
RETAIL EXPERIENCE DESIGN: UNITED HEALTHCARE
Adapting sound to the Environment: Sense Branding Pavilions. By using HSS speakers acoustical domes and sensors for audio adjustment, we dynamically controlled the audio system based on: the volume of ambient noise, number of people and room configurations.
Retail Space: Sonic Experience Design
Original Composition: Bayer
Bayer: "Proof of Concept"
Interactive: Mission US 4
Mission US: City of Immigrants