Audiobrain Selected Work examples

Product Sonification & Voice Branding: Jaybird

Audiobrain worked closely with Jaybird to help articulate their brand’s sonic identity and to create unique audio assets for their line of innovative wireless headphones, including product sounds and voice branding.

BIRDSONG

We developed a palette of distinct product sounds inspired by the natural vocalizations of birds and produced branded voice prompts for eight different markets in seven languages.

Jaybird Product Sonification

Jaybird Voice Branding

Audiobrain cast, recorded, and produced voice over alerts for eight different markets in seven languages in addition to creating branded product sounds.

The voice branding initiative included:

Script Translation & Proofing
Localized Voice Casting & Recording
Editing & Mastering
Optimization & Implementation

PRODUCT SONIFICATION: TOSHIBA SYSTEM 7 SELF-CHECKOUT

Audiobrain collaborated with Toshiba in the creation of the new and improved sonic branding strategy and branded product sounds for this innovative system. The new Self-Checkout has received rave reviews since its debut at the 2019 NRF Conference in New York for its new design, improved UI/UX, and the new sonic experience. Retailers can tailor the new system to their specific in-store environments and the device has sparked huge interest among major retail and grocery stores around the world. Audiobrain’s carefully designed System 7 Product Sounds were developed over the course of many months and based on an in-depth competitive and market analysis, ensuring the best possible sonic experience for customers in any shopping environment. Learn more about the System 7 here.

Sample Product Sounds:

SONIC BRANDING INITIATIVE: WHIRLPOOL & KITCHENAID

Audiobrain has collaborated extensively with Whirlpool and KitchenAid to create sonic identities and branded product sounds. We developed the comprehensive audio strategies for both brands, which included the creation of many customized product sounds for a wide array of offerings.

Audiobrain worked closely with the Whirlpool Design Center to develop the audio language and product sonification for KitchenAid. Newer technologies allowed us to replace piezo buzzers with expressive polyphonic sounds for a more robust sonic experience. Audiobrain developed a unique and consistent audio strategy including a sonic logo with intuitive sounds that match the fullest technical capabilities of the KitchenAid brand and were evolved the audio to other touchpoints, including product sonification.

PRODUCT SONIFICATION: MICROSOFT XBOX 360

“When we set out to bring the Xbox360 to life by infusing a sonic landscape, we were not looking for a sound design company, we were looking for a group that lived sonic branding. Audiobrain is that company. They developed a sonic dialogue that completed our established design language.” - Microsoft Official Press Release

Official Xbox 360 Sound Logo:

This is the iconic Xbox sonic logo developed

  
    Sonic Fingerprint in Co-branding:

This illustrates the use of the Xbox 360 “sonic fingerprint” or icon, the short, ownable, identifiable Xbox “breath”.

Global Sonic Branding Initiative: UNIFY

Since 2012, Audiobrain has been collaborating with Unify, formerly Siemens Enterprise Communications, to develop a long-term, strategic, and intentional Sonic Branding initiative; in order to coincide with a global re-branding effort combined with an event launch. Since the start of the initiative, we were able to sonically articulate the brands' attributes, creating a consistent and identifiable brand sound across a multitude of platforms.

The initiative included a global sound logo, various length broadcast elements, room ambience, corporate videos, ringtones, a scored keynote speech for the Unify brand unveiling, and many other touchpoints. As a result, the creation of a seamless and consistent sonic experience of the Unify brand has been experienced throughout the world.

Unify Launch Ad: